SINGAPORE, December 16, 2013: Cartoon Network once again flexed its creative muscles by scooping two Golds and a Silver at the 2013 PromaxBDA Asia Awards. Adventure Time's Experience the Ooo and New Season Launch for Oggy and the Cockroaches made it both Gold and Silver in the Best Childrens Programme Campaign category, while Tom and Jerry Hands won the top prize in the Best Brand-Integration Promo class.
It's notoriously difficult to capture kids' attention, said Glenn Bartlett, Turner International's Senior Creative Director. So to win a PromaxBDA Award is testament to the strong and relatable ideas that really connect with our viewers' imagination. Our team really worked hard, not only on the excellent campaign execution, but also on developing clear and single-minded storylines.
When collecting the Gold award for the Best Brand-Integration Promo, Mr Bartlett also praised his team for its client work. It's arguably even harder for creatives to connect with kids if they want to convey information about a particular brand or product. To overcome this, our team used a selection of Asia's most iconic and instantly recognisable characters from Cartoon Network, including Tom and Jerry. We worked closely with Unilever and its hand-wash brand Lifebuoy to develop a series of branded vignettes that are not only entertaining and fun, but also put forward an important message about hygiene.
We are delighted with this win added Roy Sudipto, Managing Partner, Client Leadership at Mindshare, Unilever's media agency. Turner International has been a spectacular partner for us and this win highlights the creativity available inside the company. The series really highlights the breakthrough thinking that has taken place here. My warmest congratulations to the team involved.
The three awards haul matches last year's success when the Cartoon Network creative team were also recognised for top quality creatives for campaigns to promote Ben 10 - Destroy All Aliens, Tom and Jerry, and Oggy and the Cockroaches. The PromaxBDA Asia Awards take place annually in Singapore and recognise excellence in on-air promotion, branding and advertising.
- Ends -
Note to editors:
Accompanying images are courtesy of PromaxBDA.
A full list of the winners, along with video entries, are available here:
http://www.promaxasia.tv/awards
About Cartoon Network
Cartoon Network, the number one kids' channel in the Asia Pacific region, offers the best in original animated entertainment while drawing from the world's most iconic cartoon library of Warner Bros., MGM and Hanna-Barbera titles. Original series showcased on Cartoon Network include the globally popular series Ben 10, The Amazing World of Gumball, Regular Show and Adventure Time. Cartoon Network is available in 23 territories throughout the Asia Pacific region and is currently seen in over 75 million cable homes. Online, Cartoon Network Asia Pacific reaches nearly three million unique visitors a month.
Cartoon Network is owned and operated by Turner Broadcasting System Asia Pacific, Inc., a Time Warner company.
About Turner International
Turner Broadcasting System International operates versions of core TBS brands, including CNN, TNT, Cartoon Network, and Turner Classic Movies, as well as country- and region-specific networks and businesses in Latin America, Europe, the Middle East, Africa and Asia Pacific. It runs Pay- and Free-TV-channels, as well as Internet-based services, and is a commercial partner with various third-party media ventures; it teams with Warner Bros. and HBO to leverage Time Warner's global reach. TBS operates more than 150 channels showcasing 33 brands in 36 languages in over 200 countries. Turner Broadcasting System International, Inc. is a subsidiary of Turner Broadcasting System, Inc. (TBS), a Time Warner company.
For media enquiries and photo/interview requests, please contact:
James Moore
Turner International Asia Pacific Limited
Tel: (+852) 3128-3720
E-mail: James.Moore@turner.com
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SINGAPORE, December 16, 2013: Cartoon Network once again flexed its creative muscles by scooping two Golds and a Silver at the 2013 PromaxBDA Asia Awards. Adventure Time's Experience the Ooo and New Season Launch for Oggy and the Cockroaches made it both Gold and Silver in the Best Childrens Programme Campaign category, while Tom and Jerry Hands won the top prize in the Best Brand-Integration Promo class.
