
Imagine Communications, empowering the media and entertainment industry through transformative innovation, is working with Sky Italia through the companys recently announced Open Zenium programme to enrich the European operators compression operations with the addition of artificial intelligence capabilities. The customisations, made possible through Open Zenium, are expected to enable Sky Italia to automatically optimize the quality of content and reduce costs through the insertion of machine learning directly into the data flow, bringing new and unique functionality to an existing product.
The Open Zenium programme is designed to stimulate innovation through collaboration by sharing source code of the Zenium microservices library with a community of Imagine customers and partners. Zenium is the companys pure microservices platform for building smarter, more efficient and futureproof media operations. Open Zenium puts the power of microservices in the hands of innovative media companies, empowering them with the ability to customise, optimize, modify, design and deploy next-generation workflows and services of unparalleled efficiency, scalability and performance.
We immediately recognised the power and potential of the Open Zenium programme to streamline and enrich our services, said Massimo Bertolotti, Director of Innovation and Multimedia Distribution at Sky Italia. By integrating our unique technology into Imagines microservices-based solutions we are now able to introduce technology enhancements that improve our ability to meet business objectives much faster and more efficiently than was possible in the past.
Sky Italia is also one of the first adopters of Selenio One , Imagines next-generation compression platform that offers media companies a single solution for performing a range of encoding, transcoding and related processing operations. Powered by Zenium, Selenio One is a cloud-native solution built on a pure microservices architecture that uses discrete, single-function components that can be updated or even replaced as market conditions require to ensure that media operations are continuously optimised for peak performance and efficiency.
Participation in Open Zenium puts the power to customise Selenio One, as well as other microservices-based solutions from Imagine Communications, in the hands of customers and partners. Through access to the Selenio One platform, Sky Italia was able to incorporate into its encode workflow custom-designed algorithms that employ machine learning to optimize and automate the allocation of resources.
Among the benefits of the customisation project is Sky Italias ability to streamline its service chain, eliminating a separate and external function by incorporating it into an existing workflow. A related benefit is associated with the software-only nature of the Selenio One platform. Previously executed in hardware, Sky Italias AI-oriented technology can now be employed in essentially any environment, including the cloud, enabling the company to optimize the performance and efficiency of its operations.
Sky Italia and other members of the Advanced level of the Open Zenium programme enjoy access to developer support services, and are assigned a developer ID that allows them to create unique components and register them with the Zenium platform. Open Zenium members also have access to more than a thousand existing microservices components and rigorously tested workflows. An automated testing framework that is part of the open programme also ensures the reliability of customized components.
Speed to market is another major benefit of the customisation capabilities of a microservices architecture. In less than a month of initiating the process through the Open Zenium programme, Sky Italia was able to test and evaluate the newly designed workflows.
Its partnerships like the one we have with Sky Italia that drove us to release our Zenium platform under the Open Zenium programme, said Brick Eksten, Chief Product Officer at Imagine. We knew that customers would benefit tremendously from having direct access to the flexibility and capabilities of the platform, and they would be able to achieve greater service velocity by being able to directly leverage the power of the Zenium software developer kit. The capabilities enabled by Open Zenium give Sky Italia the ability to directly innovate, integrate and optimize our products for specific use cases, while reducing costs and providing greater control over network functionality.
The Zenium platform will be featured at IBC2017 in a series of thought-leadership and educational presentations on microservices and cloud-native technologies at Stand 4.AO1 in the RAI Amtrium.
For more information, please visit www.imaginecommunications.com.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...