Annapurna Studios and Qube Cinema announce launch of full-service virtual production stage in Hyderabad
Published on Monday, April 11, 2022
With demand for new content at an all-time high, creators everywhere are looking to leverage cutting-edge technology to bring their stories to life. Virtual production lets them do exactly this - enabling storytelling beyond the constraints of location, space and budget. Today, Annapurna Studios and Qube Cinema announced their plans to deliver India's first full-service LED virtual production stage for pan-Indian and international content creators. This transformative collaboration between two of India's most respected names in the media business aims to provide the tools for creators to craft the best versions of their stories for feature films, streaming episodics and advertising commercials.
The purpose-built virtual production stage with a 20 ft high and 60 ft wide curved 2.3 mm dot- pitch, ultra-high refresh rate, wide colour gamut, high brightness LED screen is expected to be the first world-class permanent facility in India. The setup will use top-of-the-line AOTO LED displays, state-of-the-art camera tracking and powerful, custom-built rendering systems using Unreal Engine to render complex photorealistic virtual locations in real-time. This would help filmmakers greatly expand their palette while saving money by reducing compositing and on-location production costs and saving time by enabling the creative team to see close-to-final shots on camera, in real-time on the live-action set.
Qubes success in transforming the media industry in India multiple times over the last three decades emerged from the company's willingness and ability to identify and adopt technology that had the potential to greatly improve their own feature and advertising production and post-production workflows. Annapurna and Qube will draw on this experience to reimagine the production process for todays fast-paced and demanding entertainment environment with virtual production - the next evolutionary step in content production.
The future belongs to whoever designs it! When faced with disruptions and innovations, we must learn to maneuver. Virtual production enables the creative mind to imagine without limit, and then create it. We are proud to partner with Qube, renowned for bringing new technology to the entertainment industry. Our strength and experience in making movies and running studios in tandem with Qube's technical knowledge makes this a great collaboration. said Nagarjuna Akkineni of Annapurna Studios.
At Qube, weve always been at the forefront of movie technology, combining our passion for cinema and our willingness to push the limits of technology for the benefit of content creators and audiences, said Senthil Kumar, Co-founder of Qube Cinema. In Annapurna Studios, we have found a partner who brings decades of experience, a deep love of cinema, and many shared values to the table. We are thrilled to be working with them on virtual production. Our purpose is to bring to life every story, to engage, entertain and enlighten the world. This collaboration pushes us ever closer to fulfilling that purpose.
The stage expects to begin setup and testing in early June and be available for commercial projects from October 1, 2022.
For further information, please contact:
Annapurna Studios | vps@annapurnastudios.com
Qube Cinema | vps@qubecinema.com
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
11/08/2025
11 08 2025 - Media release Screen Australia celebrates emerging creatives and cu...
09/08/2025
WASHINGTON Federal Communications Commission Chair Brendan Carr announced the ap...
09/08/2025
ATLANTA CBS Stations has announced the senior leadership team for WUPA, soon to rebrand as owned-and-operated station CBS Atlanta. The network affiliation chang...
09/08/2025
A new study from S&P Global Market Intelligence Kagan is forecasting rapid advertising growth for Amazon's streaming efforts....
08/08/2025
(L-R) Amy Berg, Mary Guibert, and Ben Harper attend the 2025 Sundance Film Festival It's Not Over, Jeff Buckley premiere The Ray Theatre. (Photo by Robin ...
08/08/2025
ATLANTA Following an announcement in June that Byron Allen's Allen Media Group planned to sell its TV stations, Gray Media struck a deal to acquire AMG'...
08/08/2025
WASHINGTON Federal Communications Commission Chair Brendan Carr announced the ap...
08/08/2025
NEW YORK and LOS ANGELES Fox has finally announced a launch data and pricing for Fox One, with the direct-to-consumer streaming service set to launch Aug. 21 fo...
08/08/2025
PLYMOUTH, Wis. Heartland Video Systems has announced that they've signed a reseller agreement with Cuez for the company's all-in-one rundown/news room c...
08/08/2025
Grass Valley, the pioneering media and entertainment technology innovator, is bringing the full power of the Grass Valley Media Universe (GVMU) to IBC 2025 with...
08/08/2025
Alfalite, the only European manufacturer of LED screens, announces the successful inauguration of a new Virtual Production XR studio at the ITS Apulia Foundatio...
08/08/2025
The Scottish Rite Childhood Language Center (SRCLC), a nonprofit clinic dedicated to supporting children with communication disorders, has significantly upgrade...
08/08/2025
European developer Profuz Digital will present at IBC Stand 8.A88, the latest version of subtitling platform SubtitleNEXT and new capabilities in the powerful A...
08/08/2025
Disguise has announced a major update to its AI-powered workflow assistant for Designer Pro, Ask AId3n. The update enables production teams to sequence repetiti...
08/08/2025
Wyandotte Municipal Services (WMS), a municipal non-profit service provider, has successfully deployed Synamedia Gravity, a cloud-based device management and se...
08/08/2025
IBC2025 has unveiled a powerful and provocative IBC2025 Conference line-up that will bring together global disruptors and long-established leaders from across t...
08/08/2025
Evergent (#5.A86), the leader in customer management and monetization for streaming and digital subscription businesses, will debut a suite of new solutions to ...
08/08/2025
Humans Not Robots (HNR), a pioneering provider of sustainable media technology solutions, is delighted to announce its participation in IBC2025. At the leading ...
08/08/2025
As Little League Softball World Series Popularity Grows, So Too Does ESPN's ...
08/08/2025
Levi's Stadium Facelift, Part 1: Full Glass-to-Glass 4K, IP-Based Control Ro...
08/08/2025
Levi's Stadium Facelift, Part 2: NFL's Largest 4K Videoboards, LED Sport...
08/08/2025
Levi's Stadium Facelift, Part 3: ANC's Jerry Cifarelli Jr. on Growing th...
08/08/2025
Levi's Stadium Facelift, Part 4: Under the Lights' Event Culminates Mul...
08/08/2025
The Hills Are Alive: A Year at Kylemore Abbey starts Sunday at 6.30pm on RT One and RT Player
The Hills Are Alive: A Year at Kylemore Abbey, a new RT obser...
08/08/2025
Kieran's last C il House will be live from Fleadh Cheoil na h ireann this Saturday August 9
After three decades at the helm of RT Radio 1's C il Hou...
08/08/2025
Researchers identify promising new compound to treat tuberculosis Study led by Scripps Research, Texas A&M and additional institutions highlights that the world...
07/08/2025
By Jessica Herndon
In writer-director Marielle Heller's feature debut, The ...
07/08/2025
Increasing uncertainty about the future development of global trade, tariff incr...
07/08/2025
A bold new sporting documentary series celebrating First Nations athletes, cultu...
07/08/2025
L3Harris delivered three AEPS thrusters to NASA Glenn Research Center for testing. AEPS thrusters are capable of accelerating spacecraft to extremely high speed...
07/08/2025
Rendering of NTS-3 Navigational Satellite over North America...
07/08/2025
There are two ecosystems coexisting in entertainment: one for millennials and younger; another for Gen X and older, so says media universe cartographer Evan S...
07/08/2025
Berklee City Music Students Receive Scholarships, Awards at Concert This year, 17 students received scholarships, housing awards, and aid to attend Berklee Co...
07/08/2025
WASHINGTON Broadcast Management Group (BMG) has announced plans to open two new full-scale broadcast studios in the nation's capital, filling a long-standin...
07/08/2025
NEW YORK Nielsen and WPP Media have announced a new agreement for audience measurement spanning TV, streaming, audio, and cross-platform ad performance via Niel...
07/08/2025
BRISTOL, Conn. In a long-awaited move that could have a major impact on the pay TV ecosystem, ESPN said it will launch its previously announced direct-to-consum...
07/08/2025
MONTREAL Haivision Systems Inc. has announced that it will slowcase its latest tech advances in live video contribution at IBC2025 from September 12-15 at Hall ...
07/08/2025
PARIS Ateme has announced that it is powering a nationwide terrestrial service upgrade for KT Skylife, a South Korean satellite television provider....
07/08/2025
WASHINGTON Following an Executive Order issued by President Donald Trump that appointed Federal Communications Commission Chair Brandan Carr to a White House Ta...
07/08/2025
The Trusted Partner Network (TPN), the Motion Picture Association's (MPA) global content security initiative, today announced the upcoming launch of its nex...
07/08/2025
07 Aug 2025
VEON 2Q25 Earnings Release: Direct Digital Revenues Up 57% YoY. Sol...
07/08/2025
NBC Olympics Tech Guru Darryl Jefferson to Receive SMPTE's David Sarnoff Med...
07/08/2025
Tennis Channel's Broadcast Feat: One Day, Two Tournaments, Four Cities Two ATP Masters 1000 tourneys will be aired today By Mark J Burns, SVG Contributor
...
07/08/2025
The World Games 2025: ISB Shares Bold Production Plans for 12th Edition of the M...
07/08/2025
SVG Summit, SVGW Australia Event Expand SVG's Presence Down Under By SVG Staff
Thursday, August 7, 2025 - 1:47 pm
Print This Story | Subscribe
Story...
07/08/2025
The CW, FOX Nation Saddle Up for PBR Camping World Team Series Broadcast, streamed coverage is designed to spur fanbase expansion By Jason Dachman, Editorial D...
07/08/2025
RT has today announced the appointment of Mark Simpson to the role of Managing Editor, RT Radio 1.
Reporting to the Head of RT Radio 1, Tara Campbell, Mark ...
Annapurna Studios and Qube Cinema announce launch of full-service virtual production stage in Hyderabad 
