iWedia launches its ATSC 3.0 stack to accelerate broadcaster time to market; becomes official ATSC partner member
iWedia, one of the leading providers of software components and solutions for TV devices for major service operators and consumer electronics manufacturers, announced the launch of its ATSC 3.0 broadcast and broadband software stack, designed to give network operators more flexibility, greater reliability and more efficient operation. Eager to contribute further to the standard and the industry, iWedia also becomes an official member of the ATSC committee.
Prior to the advent of ATSC 3.0, operators were seeing the trend of cord-cutting increasing, as customers sought to save money by limiting their choices to just a few paid services. With ATSC 3.0, the new phenomenon of cord cobbling is becoming easier and more popular, thanks to its browser-based infrastructure installed within a TV or STB that enables customers to choose their own mix of linear broadcast and OTT channels.
Now, with iWedia ATSC 3.0, broadcasters can accelerate their time to market with a client stack pre-certified by Eurofins for hardware integration necessary for obtaining the NEXTGEN TV logo from the Consumer Technology Association. The CTA logo provides assurance to consumers, content producers, broadcasters, and CE manufacturers that the advanced technologies promised by ATSC 3.0 standards are effectively delivered and reproduced on compliant devices, which display the logo. iWedia's ATSC 3.0 stack is fully geared up.
Why the iWedia ATSC 3.0 is more compelling:
Seamless universal architecture: the iWedia ATSC 3.0 completely abstracted to work with any media player, any browser, any System on a Chip (SoC) and any O/S.
Flexible and interoperable: iWedia's stack is primed to collaborate with any third-party solutions such as Ad insertion, analytics, monitoring. It also fully supports the RUN3TV framework to ensure the broadcaster application compatibility.
Security guaranteed: iWedia also becomes a member of A3SA, the specialised security division of the ATSC community, to handle the security aspects of implementation.
Hans-J rgen Desor, CEO, iWedia said, This software solution opens up possibilities for television manufacturers and set top box (STB) manufacturers to enhance content offerings with higher audio & video quality, as well as tools and services including easier targeted advertising. With a strong track record in providing broadcast stacks for all global standards including DVB, ARIB and ISDB working with ATSC was the logical step and we are delighted to become an official member of this important program.
iWedia ATSC 3.0 is already up and running on top of one of the most widely adopted SoCs in the TV industry.
North America Stories
13/12/2025
In a move that will help it offer more flexible and less costly programming options, YouTube TV has announced that it will be launching YouTube TV Plans with mo...
13/12/2025
SINGAPORE Magna Systems has designed, built and completed what is believed to be the first full UHD and IP-based OB truck in Southeast Asia for a Singapore medi...
12/12/2025
SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Sho...
12/12/2025
Hailey Gates at the Atropia premiere (photo by George Pimentel / Shutterstock for Sundance Film Festival)...
12/12/2025
CONWAY, Ark. In a notable example of how the elimination of Federal federal funding is forcing public stations to make massive cuts and changes in the way they...
12/12/2025
Wisycom and DPA Microphones announce the appointment of Ren Moerch as Group Product Director, Wireless, a strategic leadership role that will guide the combine...
12/12/2025
SMPTE , the home of media professionals, technologists, and engineers, in conjuncture with the European Broadcasting Union (EBU) and the Entertainment Technolog...
12/12/2025
Keepit, the vendor-independent, cloud-native data protection provider, today announced a strategic go-to-market relationship in Poland with Ingram Micro, a lead...
12/12/2025
Atomos announced the immediate availability of a new firmware update for its Ninja TX GO and Ninja TX monitor-recorders, unlocking Open Gate 48P RAW recording w...
12/12/2025
Professional Wireless Systems (PWS) once again played a critical role in delivering flawless wireless coordination and support at the 2025 Latin Grammy Awards a...
12/12/2025
The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA) and the European Broadc...
12/12/2025
DHD audio will demonstrate the latest additions to its range of digital audio production solutions on Booth 321 in Hall B6 at Hamburg Open 2026. The show will b...
12/12/2025
Chaos today announces the release of V-Ray for Blender, update 2, bringing its award-winning rendering technology to even more Blender users by adding support f...
12/12/2025
Lighting specialist UltraLEDs has launched Precision LED Tape, a high-CRI lighting solution designed specifically for professional film, TV, and studio use.
P...
12/12/2025
Zixi, the Emmy Award-winning leader in live broadcast-quality video over IP, today announced that Roi Sasson has joined the company as Vice President, Engineer...
12/12/2025
BitFire (bitfire.tv), the leader in software-defined live production and IP transmission, today announced a strategic partnership with Appear, a leader in high-...
12/12/2025
LOS ANGELES The Hollywood Professional Association (HPA) today said futurist Robert Tercek, creative technologist Jessie Hughes from Leonardo.AI and Emmy-winnin...
12/12/2025
HUDSON, Mass. BitFire and Appear have struck a strategic partnership aimed at offering broadcasters, sports leagues and streaming platforms a faster, more flexi...
12/12/2025
The broadcast industry is evolving faster than ever. #IPWorkflows #remoteproduction, and next-gen audio systems are reshaping how teams design, deliver, and sca...
12/12/2025
LOS ANGELES The payroll and production accounting platform Wrapbook has announced the acquisition of Cinapse, a modern scheduling platform for film and televisi...
12/12/2025
DEHLI Ross Video has announced that it is expanding and restructuring its commercial and technical teams in the South Asian Association for Regional Cooperation...
12/12/2025
LONDON Following the success of its UK launch in January 2025, Rise AV, the global not-for-profit initiative dedicated to supporting and advancing women in the ...
12/12/2025
SAN FRANCISCO Ad-supported streaming service Tubi next week will launch Matter Casting, a new casting standard that will enable seamless mobile-to-TV viewing di...
12/12/2025
LOS ANGELES The Hollywood Professional Association (HPA) today said futurist Robert Tercek, creative technologist Jessie Hughes from Leonardo.AI and Emmy-winnin...
12/12/2025
In Las Vegas's T-Mobile Arena, fans of the Golden Knights are getting more than just hockey - they're getting a taste of the future. ADAM, a robot devel...
12/12/2025
Scripps Research team pioneers an efficient way to stereoselectively add fluorine to drug-like molecules A new method uses a novel catalyst and inexpensive fluo...
11/12/2025
ESPN's Aims for Spectacular With Heisman Trophy ShowEvent firsts include 1080p HDR production airing on both national broadcast and cableBy Dan Daley, Audio...
11/12/2025
SVG Students To Watch: Frankie Patton, University of ColoradoThe 2025 grad is hitting the ground running as a PA on national broadcastsBy Brandon Costa, Directo...
11/12/2025
SVG Summit 2025 Technology Exhibits Preview, Part 3By SVG Staff
Thursday, December 11, 2025 - 7:24 am
Print This Story | Subscribe
Story Highlights
The 2...
11/12/2025
SVG Sit-Down: What Makes Gen Z, X, and Y Fans Tick? Dave Gavant of WSC Sports Go...
11/12/2025
SVG Summit 2025 Preview: 5G, MXL, Spectrum Loss, and Outerspace on Tap for Tues...
11/12/2025
2025 Sports Broadcasting Hall of Fame: David Levy, Turner Titan and Master of Al...
11/12/2025
SVG Launches Follow the Money' Podcast: Go Inside the Sports Media Biz with...
11/12/2025
A Deep Dive Inside Game Creek Video's Bird and Magic Mobile Units, Home to A...
11/12/2025
How Sound Effects for Monsters Funday Football' Emulated the Sonic Soul of ...
11/12/2025
SVG New Sponsor Spotlight: CSP Mobile Productions' Len Chase on Upgrading Tr...
11/12/2025
New satellites for the SDA Tranche 1 Tracking program in production at L3Harris&...
11/12/2025
The Meadowlands system, a compact and mobile version of the CCS, uses ground-based radio frequency units to disrupt satellite communications....
11/12/2025
The L3Harris demonstration united tactical communications devices, counter-UAS c...
11/12/2025
Throughout 2025, L3Harris delivered innovative solutions to U.S. and allied warfighters across every domain.
With an unrelenting commitment to excellence, our...
11/12/2025
A Majority of the World's Population (51%) Identify As Soccer Fans
The 2025 MLB postseason notched 58.2 billion viewing minutes, up +24% from the prior y...
11/12/2025
WALTHAM, Mass. Video-over-IP software provider Zixi said Roi Sasson has joined the company as vice president, engineering....
11/12/2025
MOUNTAIN VIEW, Calif. In a move that highlights the growing competition between broadcasters and CTV platforms for local advertising, LG Ad Solutions has announ...
11/12/2025
Boston Conservatory Earns Several Best of Accolades in 2025 Highlights include a faculty Grammy win, a seventh consecutive year on Playbill's list of co...
11/12/2025
RASTATT, Germany Lawo and the Society of Motion Picture and Television Engineers (SMPTE) have partnered to launch the SMPTE ST 2110 Practical Lab, an immersive ...
11/12/2025
PHILADELPHIA Comcasts Xfinity operating brand has announced the launch of new national video plans with all-in pricing that the operator said will provide custo...
11/12/2025
After eight years of declines, MoffettNathansons new Cord Cutting Monitor for Q3 2025 shows that pay TV subscribers to linear TV packages rose by 303,000, the f...
11/12/2025
Happy Holidays from Berklee Enjoy this years holiday student-performance video.
December 10, 2025
By
Office of the President
Dear Berklee community,
As w...
11/12/2025
Back to All News
The Teaser Trailer and the Key Art of Motorvalley, the New Ser...
iWedia launches its ATSC 3.0 stack to accelerate broadcaster time to market; becomes official ATSC partner member
