Sony Pixel Power calrec Sony

Densitron announces new technology partnership with Polecam

30/09/2020

Densitron, the global leader in innovative Human Machine Interaction (HMI) and display technology, has announced the formation of a new long-term technology partnership with specialist cameras and accessories manufacturer Polecam. The two companies will seek opportunities in the medical market and elsewhere for a versatile integration of Densitron s IDS (Intelligent Display System) solution with Polecam s AutoPod+ Elevation unit for cameras and lighting systems.

In combination the two systems provide a powerful solution for filming, monitoring and displaying critical operations and other procedures in hospitals and medical centres. A popular choice for other applications as diverse as live music, motor racing and professional golf broadcast, the AutoPod+ is a remotely operated programmable telescopic elevation unit featuring up to three motorised legs that is ideally suited to the demanding capture requirements of the medical market. In deployment with Densitron s IDS solution, it allows systems including PTZ cameras and DMX-controlled lighting to be precisely positioned, controlled and adjusted. The IDS solution can also be integrated into a medical centre s wider AV infrastructure to allow images to be routed to other operational areas - for instance, rendering it unnecessary for some personnel to scrub up in order to check on the progress of an operation - and to educational theatres and training facilities.

Reuben Such, Global Business Development Director at Densitron, explains that the partnership has evolved out of a "growing awareness of the synergy between the two companies, and the steady increase in demand for IP-based capture, control and monitoring in various medical applications. Through conversations between myself and Polecam founder/owner Steffan Hewitt, it became clear that the combination of IDS and their AutoPod+ unit would give medical staff the ability to capture precisely the footage they require, and then have it be viewable on monitors around a facility. The result is a powerful solution that can be used easily by medical staff with a minimum of training."

A major showcase project is expected to take place at a UK hospital during the next few months. But although the medical market will be the initial primary target for the partnership, Steffan Hewitt anticipates plenty of opportunities elsewhere.

"Medical is absolutely a core market for Polecam, and I know from conversations that have already taken place that this sort of combined capture, control and monitoring solution will resonate strongly there, he confirms. "But I think that there are many other potential applications for this solution - including for the coverage of live music events in smaller venues, once concerts are able to resume, and capture of sports events for streaming services - and we look forward to exploring those with Densitron in the future."
LINK: https://www.kitplus.com/news/Densitron_announces_new_technology_partne...
See more stories from tvbay

North America Stories

20/04/2026

Live From NAB 2026: Sonys Hugo Gaggioni Highlights HDR Advances, Software-Defined Workflows

At the 2026 NAB Show, Sony is showcasing a broad slate of innovations across liv...

20/04/2026

Live From NAB 2026: Fujinons Stosh Durbacz on Expanding the 4K Broadcast Lens Lineup With New Portable Zooms, 94x Box Lens

Fujifilm is sharpening its focus on core broadcast production with a new wave of...

20/04/2026

Live From NAB 2026: Rock-It Sports' John Walberg on Powering Logistics, Shipping for the 2026 FIFA Men's World Cup

This upcoming summer in North America is going to be a busy one. The 2026 FIFA M...

20/04/2026

NAB 2026: Glookast outlines product updates including Media Producer UX, connectors and Premiere Pro panel

Glookast (Booth W1661) announced a series of product updates at NAB Show 2026, c...

20/04/2026

NAB 2026: Matrox Video and Amagi collaborate on cloud-based broadcast workflows using ORIGIN framework

Matrox Video and Amagi announced a collaboration to integrate the Matrox ORIGIN ...

20/04/2026

NAB 2026: Riedel SimplyLive supports expanded centralised VAR system for Argentina football league

Riedel Communications (Booth C4908) announced that the Asociaci n del F tbol Arg...

20/04/2026

NAB 2026: Ikegami introduces VFE-P07D OLED viewfinder with integrated LCD monitor

Ikegami (Booth C3819) announced the VFE-P07D monocular OLED viewfinder at NAB Sh...

20/04/2026

NAB 2026: IABM rebrands as IAMT and launches AI discovery platform and global alliance

International Association of MediaTech (IAMT), formerly known as IABM, announced...

20/04/2026

NAB 2026: Harmonic supports DIRECTV DTH platform upgrade with VOS Media Software

Harmonic (Booth W2831) announced that DIRECTV is updating its US direct-to-home (DTH) video platform using Harmonic's VOS Media Software. The deployment is...

20/04/2026

NAB 2026: Wasabi Technologies acquires Seagate Lyve Cloud business

Wasabi Technologies announced that it has acquired the Lyve Cloud business from Seagate Technology. As part of the agreement, Seagate received equity in Wasabi ...

20/04/2026

NAB 2026: EVS introduces Choreon robotics orchestration platform for unified production control

EVS (Booth N1841) has launched Choreon, a robotics controller for media producti...

20/04/2026

SportsTechBuzz at NAB 2026, Day 2: Live Reports From the Show Floor in Vegas

The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...

20/04/2026

NAB 2026: Skyline Communications launches DataMiner packages on Grass Valley AMPP App Store

Skyline Communications announced the availability of its DataMiner xOps platform...

20/04/2026

NAB 2026: SNS launches Outpost, Trio and AI Suite for connected post-production workflows

Studio Network Solutions (Booth N1129) introduced a set of new products at NAB S...

20/04/2026

NAB 2026: Dell Technologies and NVIDIA present AI data platform for media workflows

Dell Technologies is showcasing its Dell AI Data Platform with NVIDIA at NAB Sho...

20/04/2026

NAB 2026: Blackmagic Design Announces Fairlight Live Software Audio Mixer

Blackmagic Design has announced Fairlight Live, a software-based live audio mixer with SMPTE 2110 support and spatial audio mixing. A public beta is available n...

20/04/2026

Live From NAB 2026: Imagine Comms Jimbo Haneklau Talks Prismon, Hybrid IP/SDI Workflows, and Cloud Playout

At the 2026 NAB Show in Las Vegas, Imagine Communications VP of Sales, Sports an...

20/04/2026

Live From NAB 2026: LiveUs Phillip Broaddus on LU900Q Launch, Nexus Cloud Platform, and REMI Growth

At the 2026 NAB Show in Las Vegas, LiveU Senior Director of Sales, Sports Philli...

20/04/2026

Protecting America's Shores: L3Harris Keeps the Coast Guard Mission-Ready

L3Harris delivers integrated communications, navigation and C4ISR capabilities that empower the U.S. Coast Guard to protect Americas maritime interests and resp...

20/04/2026

Google Cloud Embraces the Rise of Agentic Production

Share Copy link Facebook X Linkedin Bluesky Email...

20/04/2026

Creators Go All in on AI, Niche Content

Share Copy link Facebook X Linkedin Bluesky Email...

20/04/2026

NBC Sports' Jon Miller: Broadcast Is Having a Moment'

Share Copy link Facebook X Linkedin Bluesky Email...

20/04/2026

Beyond the Lift and Shift': Cloud Migration's New Mandate

Share Copy link Facebook X Linkedin Bluesky Email...

20/04/2026

Virtual Production Finds Its Footing

Share Copy link Facebook X Linkedin Bluesky Email...

20/04/2026

Corporate Creators: All Companies Are Media Companies Now

Share Copy link Facebook X Linkedin Bluesky Email...

20/04/2026

IABM Rebrands as the International Association of MediaTech

Share Copy link Facebook X Linkedin Bluesky Email...

20/04/2026

CBS Detroit Debuts New AR/VR Technology-Driven Studio

Share Copy link Facebook X Linkedin Bluesky Email...

20/04/2026

Fox Sports Taps Appear X Platform for Remote Production

Share Copy link Facebook X Linkedin Bluesky Email...

20/04/2026

CueScript and Lighting Design Group Expand Customer Oppor...

CueScript and Lighting Design Group Expand Customer Opportunities Through New Partnership Find both companies at 2026 NAB Show in CueScript Booth # C 4720 ...

20/04/2026

Layercake Deepens Bitmovin Integration to Power End-to-En...

[Sydney, NSW, 20 April 2026] - Layercake, the company behind the intelligent media orchestration platform Streamcake, today announced the formalisation of its i...

20/04/2026

FOX Sports selects Appear X Platform for next-generation...

Deployment spans FOX Sports' REMI infrastructure, IP production for a major global soccer event, and its Jewel Events production systems Appear, a global l...

20/04/2026

Pro Sound Effects Launches the Industry's First and Only Native Sound Effects Integration for Avid Media Composer at NAB 2026

Pro Sound Effects Launches the Industry's First and Only Native Sound Effect...

20/04/2026

SBE Elevates Fred Willard to SBE Fellow

Share Copy link Facebook X Linkedin Bluesky Email...

20/04/2026

Blackmagic Design Announces Blackmagic Camera for iOS 3.3 Update

Blackmagic Design Announces Blackmagic Camera for iOS 3.3 Update Brie Clayton April 20, 2026 0 Comments New update adds camera control and monitoring ...

20/04/2026

Maxon Announces Free Tools and Mobile Expansion of ZBrush and Cinema 4D

Maxon Announces Free Tools and Mobile Expansion of ZBrush and Cinema 4D Brie Clayton April 20, 2026 0 Comments Cinema 4D brings professional 3D workfl...

20/04/2026

Vizrt AI Keyer kills the green screen and creates virtual scenes in any environment

Vizrt AI Keyer kills the green screen and creates virtual scenes in any environm...

20/04/2026

Ikegami Announces VFE-P07D Monocular OLED Viewfinder

Share Copy link Facebook X Linkedin Bluesky Email...

20/04/2026

EVS Launches Choreon Robotic Control Solution

Share Copy link Facebook X Linkedin Bluesky Email...

20/04/2026

Ross Video Showcases End-To-End Production Ecosystem at 2026 Nab Show

Share Copy link Facebook X Linkedin Bluesky Email...

20/04/2026

Heidi Steffen to Become President of TitanTV

Share Copy link Facebook X Linkedin Bluesky Email...

20/04/2026

NVIDIA and Partners Showcase the Future of AI-Driven Manufacturing at Hannover Messe 2026

Manufacturing is at an inflection point. Across every major industrial economy, ...

20/04/2026

Autonomous AI at Scale: Adobe Agents Unlock Breakthrough Creative Intelligence With NVIDIA and WPP

AI agents are transforming how work gets done across all industries, acceleratin...

19/04/2026

NAB Show 2026 Is Here! Follow All of our Live Coverage!

Blackmagic Design has announced the ATEM 4 M/E Constellation IP and ATEM 4 M/E Constellation IP Plus, two SMPTE 2110-native live production switchers. The ATEM ...

19/04/2026

Live From NAB 2026: Grass Valley CEO Jon Wilson on AMPPs Explosive Growth, Hybrid Workflows, and Whats New at the Show

Grass Valley is finding the right balance between its hardware heritage with an ...

19/04/2026

Live From NAB 2026: Oracles Kip Schauer on Why OCI Is Doubling Down on Media, Sports, and Broadcast

Oracle's strategy rests on the foundational strengths of Oracle Cloud Infras...

19/04/2026

Live From NAB 2026: Program Productions Jess Kowatch on Whats New with ProCrewz and the Impact of AI on Crewing

Program Productions, the live sports production industry's leading crewer, i...

19/04/2026

Live From NAB 2026: Aggrekos Joe Scionti on Powering the Super Bowl, PGA Championship, and the Road to the FIFA World Cup

At the 2026 NAB Show in Las Vegas, SVG sat down with Joe Scionti, Account Manage...

19/04/2026

NAB 2026: Evertz to highlight evertz.io XChange for live event management and market switching

Evertz (Booth N817) is set to present new services within its evertz.io platform...