Sony Pixel Power calrec Sony

Densitron announces new technology partnership with Polecam

30/09/2020

Densitron, the global leader in innovative Human Machine Interaction (HMI) and display technology, has announced the formation of a new long-term technology partnership with specialist cameras and accessories manufacturer Polecam. The two companies will seek opportunities in the medical market and elsewhere for a versatile integration of Densitron s IDS (Intelligent Display System) solution with Polecam s AutoPod+ Elevation unit for cameras and lighting systems.

In combination the two systems provide a powerful solution for filming, monitoring and displaying critical operations and other procedures in hospitals and medical centres. A popular choice for other applications as diverse as live music, motor racing and professional golf broadcast, the AutoPod+ is a remotely operated programmable telescopic elevation unit featuring up to three motorised legs that is ideally suited to the demanding capture requirements of the medical market. In deployment with Densitron s IDS solution, it allows systems including PTZ cameras and DMX-controlled lighting to be precisely positioned, controlled and adjusted. The IDS solution can also be integrated into a medical centre s wider AV infrastructure to allow images to be routed to other operational areas - for instance, rendering it unnecessary for some personnel to scrub up in order to check on the progress of an operation - and to educational theatres and training facilities.

Reuben Such, Global Business Development Director at Densitron, explains that the partnership has evolved out of a "growing awareness of the synergy between the two companies, and the steady increase in demand for IP-based capture, control and monitoring in various medical applications. Through conversations between myself and Polecam founder/owner Steffan Hewitt, it became clear that the combination of IDS and their AutoPod+ unit would give medical staff the ability to capture precisely the footage they require, and then have it be viewable on monitors around a facility. The result is a powerful solution that can be used easily by medical staff with a minimum of training."

A major showcase project is expected to take place at a UK hospital during the next few months. But although the medical market will be the initial primary target for the partnership, Steffan Hewitt anticipates plenty of opportunities elsewhere.

"Medical is absolutely a core market for Polecam, and I know from conversations that have already taken place that this sort of combined capture, control and monitoring solution will resonate strongly there, he confirms. "But I think that there are many other potential applications for this solution - including for the coverage of live music events in smaller venues, once concerts are able to resume, and capture of sports events for streaming services - and we look forward to exploring those with Densitron in the future."
LINK: https://www.kitplus.com/news/Densitron_announces_new_technology_partne...
See more stories from tvbay

North America Stories

04/11/2026

MaxxKonnect Acquires FCCInfo.com

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

Hearing Scheduled for FCC Commissioner Thumann Severs Nomination

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

RT Combines Calrec Type R, SMPTE ST 2110 for World Cup Commentary

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

Roku Introduces Roku Outcomes to Optimize Ad Delivery

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

Bildquadrat Expands Production Communication With Riedel...

Riedel Communications today announced that D sseldorf-based production company Bildquadrat relies on Riedel's Virtual SmartPanel (VSP) to flexibly expand it...

04/11/2026

DPA Microphones Delivers Pristine Audio for Hilary Duff T...

For a tour built around bringing an audience closer to the artist, what happens beyond the stage can be just as important as what happens on it. For Hilary Duff...

04/11/2026

Premiere mobile adds music from UMG and WMG, helping creators find the perfect track for every story

Premiere mobile adds music from UMG and WMG, helping creators find the perfect t...

04/11/2026

Towson University Relies on Blackmagic Design for Media Production

Towson University Relies on Blackmagic Design for Media Production Brie Clayton November 4, 2026 0 Comments DaVinci Resolve Studio implementation driv...

04/11/2026

Berklee Celebrates Screen Scoring Talent at Annual BMI Day

Berklee Celebrates Screen Scoring Talent at Annual BMI Day Emmy-nominated composer and alumnus Tony Morales returned to campus to work with students, while se...

04/11/2026

Canon Brings PTZ and Multicamera Setup, Control and Management into a Single Platform

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

Gov. Newsom Proposes Expanding Film and TV Tax Credit to $1B

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

Netflix Deploys Beta AI Discover' Feature

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

MaxxKonnect Group Acquires FCCInfo.com from Cavell, Mertz & Associates

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

RTE mixes 2026 World Football Championship commentary wit...

RT combined Calrec's Type R system with its SMPTE ST 2110 network to rethink how it mixed commentary for the 2026 World Football Championship. Where six co...

04/11/2026

NAB Show New York 2026 Innovation

NAB Show New York 2026 Innovation David Kirk November 3, 2026 0 Comments Now in its 11th year, NAB Show New York was established as an East Coast vari...

04/11/2026

Cheddar Turns to Playbox Neo for Playout

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

Rethink: SRT Is De Facto' Standard Among Open Internet Transport Protocols

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

Bob Daniel Joins ASG as Storage and Workflow Solutions Ar...

Advanced Systems Group (ASG) has appointed Bob Daniel as Storage and Workflow Solutions Architect within the Enterprise Storage team. Daniel has over 30 years o...

03/11/2026

Grass Valley Wins Tender to Support France Tlvisions' Move to IP Production for Franceinfo

Grass Valley has announced that France T l visions has completed the first phase...

03/11/2026

WELT TV and SES Extend Satellite Distribution Agreement in Germany

SES and WELT TV have renewed their partnership under a new multi-year agreement for satellite distribution in Germany. The agreement runs into the next decade a...

03/11/2026

Eutelsat OneWeb to Provide LEO Connectivity for SES's Multi-Orbit Finnair Service

Eutelsat's OneWeb low Earth orbit (LEO) network will provide connectivity as...

03/11/2026

CONMEBOL Renews GRUP MEDIAPRO Partnership Through 2030

CONMEBOL has renewed its agreement with GRUP MEDIAPRO, which will continue to run the CONMEBOL Hub's end-to-end operation through 2030. The Hub handles prod...

03/11/2026

Aggreko Returns as Official Temporary Power Partner for 2026 Las Vegas Grand Prix

Aggreko has returned as Official Temporary Power Partner for the FORMULA 1 HEINE...

03/11/2026

Gravity Media Debuts IP-Based Nova 110 OB Truck in Belgium

Gravity Media has deployed its fully IP-based OB truck, Nova 110, in Belgium for the first time. It made its operational debut supporting a UEFA Europa League m...

03/11/2026

NFL and TMRW Sports Unveil Premier Flag, Professional Flag Football League Launching Summer 2027

The NFL and TMRW Sports have unveiled Premier Flag, the brand identity for a new...

03/11/2026

Stephen Arnold Music Creates Atlanta Hip-Hop-Influenced Sonic Branding for Gray Media's Hawks Broadcasts

Stephen Arnold Music has developed the original musical theme and sonic branding...

03/11/2026

Monumental Sports Network Rolls Out Monumental+ App Enhancements

Monumental Sports Network (MNMT), the local media rights holder for the NHL's Washington Capitals, NBA's Washington Wizards and WNBA's Washington My...

03/11/2026

Gravity Media SMARThead Robotic Cameras Make U.S. Debut at NYC Marathon via CP Communications

has brought its specialist SMARThead robotic camera technology to the United Sta...

03/11/2026

FOX LATAM Builds Mexico City Facility Into Roaring Production Hub for Latin America and FOX Deportes

In under two years, a seven-person startup has grown to more than 270 staffers, ...

03/11/2026

Youth Olympics in Dakar Make History, and Samsung Is There To Capture It

Olympics history is currently being made in Dakar. During the next two weeks, the Youth Olympic Games, which began on Oct. 31 and conclude on Nov. 13, are the f...

03/11/2026

Sinclair Broadcast Groups Paul Spinelli on the Impact of Upcoming C-Band Repack

There are many challenges in the sports-video-production industry that keep personnel up at night, and one that's currently on the minds of individuals in b...

03/11/2026

SVG Sit-Down: Telstras Amanda Leighton on Dynamic Connect and the Future of Managed Services

Telstra Broadcast Services may call Australia home but this year it continued to...

03/11/2026

Nielsen launches CMI Journey in New Zealand, revealing what drives consumer decisions and the media that influence them

New path-to-purchase research solution connects 30 consumer categories and more ...

03/11/2026

Malaysia's festive advertising trends reveal opportunities for smarter media planning, latest Nielsen data shows

Latest Nielsen data reveals a surge in advertising investment during key festive...

03/11/2026

Utopai Studios Taps Former Disney AI Exec Hans Ku as New Chief Product Officer

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

CBS Stations Bring AR/VR Coverage to Midterms

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

AWARN: Request to Shut Off ATSC 3.0 Protection Is Inappropriate'

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

Sinclair Taps Jennifer Lopez to Lead Boise, Idaho, Stations

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

Jaime Eskridge Named GM of Gray's WLFI in Lafayette, Ind.

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

LPTV Advocates Continue to Push for Voluntary 1.0 Shutdown

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

Gravity Media SMARThead Makes Its NYC Marathon Debut

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

PlayBox Neo Puts Playout for News Outlet Cheddar in the C...

PlayBox Neo has taken 24/7 playout for the news outlet Cheddar to the cloud. Powered by PlayBox Neo's own CDN and the full PlayBox Neo Suite media platform,...

03/11/2026

Blendkit for Unreal

Blendkit for Unreal Brie Clayton November 3, 2026 0 Comments Blendkit expands ecosystem with new Unreal Engine integration alongside 8th anniversary l...

03/11/2026

Blackmagic Design Announces New UltraStudio Express HD

Blackmagic Design Announces New UltraStudio Express HD Brie Clayton November 3, 2026 0 Comments New capture and playback solution with 3G-SDI, HDMI an...

03/11/2026

Berklee Artists Return for Performances at Bostons Snowport Holiday Market

Berklee Artists Return for Performances at Bostons Snowport Holiday Market Presented through a partnership between Snowport, Mohegan Sun, and Berklee, the wee...

03/11/2026

Grass Valley wins Public Tender to Support France Televis...

Grass Valley announced that France T l visions has completed the first phase of its Genesys production infrastructure renewal program for Franceinfo, moving the...

03/11/2026

Sony Opens New Creative Possibilities with XYN Spatial Capture Solution Updates

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

Disney AI Exec Hans Ku Joins Utopai Studios as Chief Product Officer

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

Matthew Wallis Joins TBD Post as Head of Post and Operations

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

Broadcasters Tap New Tech to Power Midterm Election Night Coverage

Share Copy link Facebook X Linkedin Bluesky Email...