Television Ad Tech Leaders SeaChange and Invidi Introduce Cro-Platform Campaign Management Solution

ACTON, Mass. & PRINCETON, N.J. SeaChange International and INVIDI Technologies have developed a joint software solution enabling video service providers to coordinate multi-screen television ad campaigns across traditional linear, linear addressable, video-on-demand, catch-up, network DVR, and over-the-top (OTT) streams.

The SeaChange-INVIDI Cross-Platform Campaign Management Solution solves the most pressing challenges to television advertising's growth by enabling seamless advertising insertion into linear addressable, video-on-demand and OTT content on any consumer device. The Cross-Platform Campaign Management Solution employs multiple ad platform standards and specifications, including SCTE 130 and IAB VAST 3.0, to help monetize inventory across media types using a single Ad Decision Server (ADS) to power campaigns that utilize a common set of targeting styles and metrics. The solution enables impression-based campaign scheduling, reporting and real-time in-flight analytics and targeting. Deep analyses of impression-based campaign data serve as the driver behind campaign optimization and refined targeting.

Deployable on-premise or in the cloud, the SeaChange-INVIDI Cross-Platform Campaign Management Solution integrates the SeaChange Infusion advanced advertising software platform and the INVIDI Advatar addressable advertising system. Core solution components from SeaChange include:

Infusion Ad Decision Manager, Ad Decision Router and Linear Ad Decision Server

Infusion AdPulse Campaign Manager

Infusion Spot Manager for end-to-end system monitoring

Infusion Reports Manager

Core solution components from INVIDI include:

INVIDI Business Data Management System

INVIDI Advatar Adaptor

Ad decision engine clients for set-tops and DVRs from Motorola, EchoStar, DirecTV and other manufacturers

Cloud-based ad decision engine for other devices and smart TVs

INVIDI Advatar Reporting and Analytics System

Optional solution components include the SeaChange AdFlow content management system for multi-platform ad processing. SeaChange offers its extensive Professional Services systems integration capabilities for solution deployment, as well as its specialized advertising systems customer support.

Venkat Krishnan, Vice President, Advertising Products, SeaChange, said, SeaChange and INVIDI have established the complete solution for video service providers both large and small to pursue multi-platform advertising. Our collaboration opens the widest range of new possibilities, while solving for the demand in linear addressability and targeting for impressions and gross ratings points.

Dave Downey, President and CEO, INVIDI Technologies, said, INVIDI is committed to being on the cutting edge of television advertising technology, enabling and supporting all aspects of the process. This collaboration with SeaChange is especially exciting for us as it empowers distributors to monetize their inventory in the most efficient possible way. The combined solution marks the end of advertising campaigns limited by the constraints of specific media types and the beginning of a single approach to all addressable television advertising including linear addressable, VOD, and OTT. While the relationship is non-exclusive, the combined solution enables Invidi and SeaChange to provide customers a single, complete addressable advertising solution for linear, VOD and OTT.

For advertisers, INVIDI Advatar is the ultimate impressions delivery system - making Prime Time whenever viewers are watching television. For the first time ever on any television platform media planners can precisely execute their advertising campaign with reach, frequency and separation - guaranteed impressions delivery to true demographic targets. For media buyers Advatar provides unprecedented access, preview, purchase, verification, real-time campaign management and dynamic reporting of television delivered impressions.

SeaChange Infusion empowers video service providers with unrivaled manageability, scalability and suitability necessary to succeed in today's rapidly evolving multi-platform television advertising environment. Infusion enables providers to extend precisely targeted, contextual dialogs across multiple channels and devices, and reduce operating costs with end-to-end automation. An open software platform, Infusion supports a wide range of standards and third-party technologies for extensive deployment flexibility.

Click here to book a SeaChange Infusion demonstration in booth 1811 at The Cable Show (Los Angeles, April 29-May 1).

About INVIDI Technologies Corporation

INVIDI Technologies Corporation is the worlds leading addressable media solutions company, with over 62 million US homes under contract through distributors such as Verizon FiOS, Dish Network, DirecTV and Comcast. Our vision and expertise in building smart advertising systems provides unrivaled capability for delivering the right advertising message to the right audience with pinpoint accuracy and creates substantial monetary value for the cable, satellite, telco and advertising industries. INVIDIs unique approach to addressable advertising delivery, measurement and reporting is supported by an extensive portfolio of patents and other intellectual property. Our innovations in content delivery solutions and intellectual property development in targeted demographic media is the foundation for a wide array of advanced advertising capabilities. Digital technology has revolutionized media and INVIDI is making targeted addressable advertising, more efficient, more effective and more available than ever. Visit www.invidi.com for more details.

About SeaChange International

Ranked among the top 250 software companies in the world, SeaChange International (NASDAQ: SEAC) enables transformative multi-screen video services through open, cloud-based, intell

LINK:	http://www.schange.com/company/press-releases/2014/04/seachange-invidi...
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