Venture 3D, the LA-based 3D conversion facility, has been involved in producing dozens of 3D versions of well-known films over the past few years, including arguably the most successful conversion of all time, Titanic 3D.
Venture 3D performed the stereo conversion for the Chinese film Journey To the West
Todd Cogan, Executive Producer and Lead Stereographer at Venture 3D has been with the company since its beginning and has seen the industry evolve. From the early - and much maligned - conversion of Clash of the Titans (which Venture 3D was not a part of) to the current slew of big budget 3D blockbusters, 3D has gained great support from profit-driven studios and general acceptance from audiences.
As Cogan says, If your movie is released in 3D, its still perceived as being a bigger movie. People are more inclined to go see it, because they think it will be bigger, more impressive. Essentially, 3D works as a marketing tool, even to audiences who prefer to view films in 2D, because a 3D version marks a film as an event film a major blockbuster. As 3D conversions have improved, driven by the technical innovations of companies such as Venture 3D, Stereo D, Prime Focus and others, the distinction of being shot natively in 3D - like Avatar - has become less important. The immersive 3D of Gravity won universal acclaim, even though it was only partly shot in 3D and had extended sequences converted in post production.
James Cameron, a pioneer of modern 3D movie making relied on Venture 3D to convert his 1997 film Titanic. After initially dismissing 3D conversions as being damaging to the brand of 3D, Camerons stance was somewhat softened after seeing Venture 3Ds high quality work. In an interview with The Wrap in 2012, Cogan said Jim has been pretty vocal about his distaste for conversion. Titanic, is his baby, so he didnt settle for good enough. He really put us through the wringer - but when its done correctly, conversion can look better than a movie shot in live action. We have control over every single thing in a shot and that makes enhancing a puddle or a particular object that much easier.
The re-issued Titanic 3D went on to make over $300 million world-wide, proving that audiences have a real appetite for 3D done properly.
Key to Venture 3Ds success has been their workflow. With a head office in Los Angeles and a studio in Seoul Korea, Venture 3D has been able to create a remote collaboration pipeline that essentially allows them to work 24 hours a day. Venture 3D are able to review work in progress during their day in LA and then pass on feedback to the Korean studio. As Cogan says If we can have all our notes done by 4pm, itd be 8am over there and theyre just sitting down at their workstations, so then they have their marching orders for the day
For Venture 3D, this was where cineSync Pro became a vital part of their toolset. cineSync, the Academy Award-winning technology from Cospective, is an interactive review and approval tool that allows users to play video, make notes and draw annotations in sync with anyone in the world.
Using cineSync Pro, Cogan could draw annotations right onto the 3D image and communicate frame-specific notes to the Korean studio, ensuring there was no miscommunication. The thing that I like about cineSync is that its just so simple. Its straight forward. Its hard to describe changes by email, but a line drawn on the screen just makes sense - its kinda universal. You can say theres a bump on somebodys cheek right here and just circle it. Its a no-brainer.
Obviously for this kind of work, being able to review the images in 3D was vital. The work we do, you can only see it in 3D. If its a paint artifact, then you can see that in 2D, but if its a 3D issue like his nose is too long, or his cheek is too sunken-in, then you need to see that in 3D.
Importantly, since every 3D viewing system is different, 3D review tools need to be able to output to various different devices, which cineSync Pro had to do to meet Venture 3Ds requirements.
The cineSync team worked with Venture 3D to refine cineSync Pros 3D viewing tools. Venture 3Ds crew were an invaluable source of technical information and real-world experience throughout the development process. As a result, cineSync Pro became the worlds standard for interactive remote review of 3D material and Venture 3D had access to a toolset that suited them perfectly.
In recent times, Venture 3D has been focusing on diversifying, while keeping their 3D conversion business active. Venture 3D was responsible for converting the 3D Metallica concert movie, overseeing the marketing material for Spiderman 2, some emergency work on OZ and Steven Chows Journey to the West :Concurring the Demons which was #1 at the box office in China with over $200 million in revenue. In addition, they worked closely with Stereo D on Star Trek: Into Darkness, Pacific Rim and the Jurassic Park 3D re-issue, among other titles. Theyve also been busy with setting up an international animation project that will see them working with animators in Europe, while still being based in Los Angeles.
As for the future, Cogan says Were looking forward to seeing what happens next and were excited about the next stage in the evolution of Venture 3D.
About Venture 3D
Venture 3D is a Los Angeles-based company with a studio in Seoul, Korea, that provides high-quality, cost-effective and time-sensitive solutions for the creation of stereoscopic 3-D content, including feature films, TV shows and commercials. The company is leading the fast-growing market of 3D conversion by offering cutting-edge worldwide patented technology specially designed for 2D-to-3D conversion. http://www.venture3d.com
About cineSync
cineSync is a remote review and approval tool developed by South Australian company Cospective. Widely adopted throughout the film industry for realti
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Venture 3D, the LA-based 3D conversion facility, has been involved in producing dozens of 3D versions of well-known films over the past few years, including arguably the most successful conversion of all time, Titanic 3D. 
