Ericon supports Solar Team Eindhoven in World Solar Challenge

Ericsson signs partnership agreement with Eindhoven University of Technologys Solar Team Eindhoven

Solar Team Eindhoven will build a solar-powered, four-seat family car capable of traveling 3,000 km while recharging only once

Ericsson will contribute an application that will optimize the vehicles route, conserve energy and increase Solar Team Eindhovens chances of success

Ericsson (NASDAQ: ERIC) today announced a development partnership with Solar Team Eindhoven - a multidisciplinary team of 21 students from Eindhoven University of Technology in the Netherlands. Solar Team Eindhoven won the inaugural Cruiser Class of the World Solar Challenge in 2013 - a 3,000 km race from Darwin to Adelaide in Australia - and will aim to retain its title in the second running this year. The World Solar Challenge is the ultimate race for solar-powered vehicles and encourages teams to push the limits of technology.

Solar Team Eindhoven will build a solar-powered, four-seat family car capable of traveling 3,000 km while only once recharging its battery from the grid. Ericsson will contribute an application based on the Connected Traffic Cloud, launched at Mobile World Congress 2015.

Connected Traffic Cloud is a managed cloud platform that enables two-way sharing of data between connected vehicles and road traffic authorities. For the purposes of the World Solar Challenge, Connected Traffic Cloud will be used to provide a competitive advantage for Solar Team Eindhoven by aggregating car, traffic and weather data, performing in-depth analytics and selecting an optimal route. By minimizing braking and acceleration, Connected Traffic Cloud will help to conserve energy and increase Solar Team Eindhovens chances of success.

Orvar Hurtig, Head of Industry & Society at Ericsson, says: Partnering with Solar Team Eindhoven gives Ericsson a great opportunity to demonstrate the potential of Connected Traffic Cloud and our transport portfolio in general. This is also a great way to show how our solutions contribute to a sustainable future. We look forward to sharing our knowledge and expertise while working with this enthusiastic team of students.

Tom Selten, Solar Team Eindhoven 2015 team manager, says: At the moment we are working on designing a brand new solar-powered family car with an incredible range of 1,500 kilometers. Although we will obviously benefit from having designed the winning entry in 2013, the new car is a clean-sheet design that will be equipped with an Ericsson application that enables us to optimize our route. Efficiency will be even more important this year, as competitors in the Cruiser Class will only be able to recharge once - compared to three times in 2013.

Winning the World Solar Challenge 2015 would help to demonstrate the potential of Connected Traffic Cloud, but it is also an ideal showcase for Ericssons ability to contribute to a sustainable future.

First from left: Tom Selten, Solar Team Eindhoven 2015 team manager

Second from left: Stella, Solar Team Eindhovens winning entry in the inaugural Cruiser Class of the World Solar Challenge in 2013, nears the finish line in Adelaide, Australia

Third from left: Orvar Hurtig, Head of Industry & Society at Ericsson

NOTES TO EDITORS Transport press backgrounder

Connected Traffic Cloud

Ericsson Sustainability and Corporate Responsibility Report 2014

Solar Team Eindhoven

Download high-resolution photos and broadcast-quality video at www.ericsson.com/press

Ericsson is the driving force behind the Networked Society - a world leader in communications technology and services. Our long-term relationships with every major telecom operator in the world allow people, business and society to fulfill their potential and create a more sustainable future.

Our services, software and infrastructure - especially in mobility, broadband and the cloud - are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities.

With approximately 115,000 professionals and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. Forty percent of the worlds mobile traffic is carried over Ericsson networks. And our investments in research and development ensure that our solutions - and our customers - stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2014 were SEK 228.0 billion (USD 33.1 billion). Ericsson is listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.

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LINK:	http://www.ericsson.com/uk/thecompany/press/releases/2015/04/1911679...
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