
The sudden growth of mixed reality production is changing how the film and television industry works, and Asia is quickly adapting. In South Korea, a country rapidly becoming a hotspot for international and big-budget productions, many are venturing into virtual and mixed reality technologies. Among the leaders in content production, the newly established VA Corporation recently launched its studios with a vision to create virtual business values.
We realized and understood the need for a paradigm shift from chroma key to virtual production, says VA Corporation's CMO, Jeff Baek. In the past, unforeseen elements such as bad weather and location issues made a project exceed its planned budget. The shortcomings of traditional production, amplified by the COVID-19 pandemic, prompted us to pursue virtual technology as the next-generation tool for content production. With this, we aim to become a one-stop metaverse platform.
VA Studios located in Hanam, South Korea
VA Corporation, which stands for Vision Above, completed the construction of its first three studios in Hanam, South Korea within a record time of 6 months. Veteran cinematographer Woo Hyung Kim, who is also the company's CCO, and one of the brilliant minds behind the inception of the studios, provided a breakdown of each of them.
The first studio is built with 5 meters x 5 meters of LED wall and an LED floor forming a cube. On top of the structure is a lighting truss and in front are light stands all equipped with ARRI SkyPanels and Orbiter.
The first studio is equipped with a lighting truss, in front of which are light stands all equipped with ARRI SkyPanels and Orbiter.
Constructed with a curve-shaped LED wall, the second studio measures 14 meters in diameter and 6 meters in height with matching LED ceiling and floor. Similar to the first, ARRI lights are also installed in this stuido using a lighting truss. Our first showreels were filmed here, revealed Kim. While shooting those, we created a strong sunlight with ARRI M90 by beaming the light at the gap between the led wall and ceiling. We then added the SkyPanel S360-C to create a soft fill light.
Shooting an airport scene in VA Studio 2 with ARRI Signature Prime lenses
Finally, the third studio, and the most advanced yet, is a 360 LED stage with a fully covered ceiling. It's the biggest volumetric LED studio in Asia, with a diameter of approximately 20 meters. If we need to create hard light, we simply remove certain sections of the LED wall. We have also equipped it with a lighting control platform at opposite sides of the stage. Various lighting tests have been performed here with ARRI M90 and ARRIMAX, explains Kim.
The 360 volumetric LED stage in VA Studio 3.
Citing the reason behind the equipment choice, he continues, I have been using ARRI cameras and lighting equipment for a long time. They are my most trusted equipment for shooting, especially with this LED studio. All of the light fixtures are connected to the DMX console and can be controlled comfortably on the ground.
Since their opening, the mixed reality studios have piqued the interest of the film and broadcast community, already producing content for movies, dramas, TVC, music videos, and virtual events. It brings huge advantages to the workflow by improving production conditions. A visible filming environment on LED panels makes for better creative decisions, as well as shortened post-production corrections, adds Baek. Actors can perform more naturally, and filmmakers have full control over the weather, time of the day, lighting, and blocking, all while seeing the finished product in real time.
An outdoor scene shot in mixed reality and lit with the ARRI Orbiter.
VA Corporation is set to open two more sound stage studios, an art center, and an R&D hub. Not far behind are other industry leaders in Asia who are also kicking off their exploration into mixed reality production, and ARRI, with its recently established ARRI Solutions Group, will be closely involved to provide holistic solutions for many of these initiatives.
ARRI has made a global commitment to be at the forefront of exciting possibilities brought about by mixed reality shooting. With the establishment of global technology partnerships and regional mixed-reality testing environments, ARRI is driving the development of innovative products, workflows, and solutions forward, helping filmmakers embrace mixed reality and use it creatively.
Related Products Orbiter
SkyPanel
Mixed Reality Solutions Design and engineering of innovative and customized mixed reality environments
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
21/02/2026
With Software Defined Broadcasting more established in Milan Cortina look for Los Angeles 2028 to have less hardware and more cloud-based software systems...
21/02/2026
The SVP of Olympic Operations on turning CAD drawings into reality, building tru...
21/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/02/2026
Back to All News
Netflix Unveils the Trailer of Accused', A Psychological ...
20/02/2026
Gravity Media and Los Angeles-based Green Couch Entertainment announce a strateg...
20/02/2026
IMAX announces it is working with Apple TV to bring the 2026 FIA Formula One Wor...
20/02/2026
Daktronics has partnered with the Philadelphia Phillies to design, manufacture, ...
20/02/2026
ESPN announces the upcoming launch of Women's Sports Sundays - a first-of-it...
20/02/2026
As the Seattle Seahawks and New England Patriots faced off in the NFL's biggest sporting event of the season on Sun., Feb. 8, Sennheiser wireless solutions ...
20/02/2026
ESPN announces its 2026 Major League Baseball spring training schedule, which includes four national games on ESPN, six games on ESPN Unlimited, and more than 2...
20/02/2026
Open Broadcast Systems, which specializes in software-based professional video transport, has added support for 200 Gigabit Ethernet to its range of encoders an...
20/02/2026
Chyron announces the release of PAINT 10.3, which is designed to help analysts and operators turn live action into clearer, faster on-air storytelling.
PAINT ...
20/02/2026
With full squad workouts underway, MLB Network's live Spring Training game s...
20/02/2026
Tech enhancements, marquee productions are expected to take advantage of a summe...
20/02/2026
In-venue and creative video staffers at the professional and collegiate level ha...
20/02/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
20/02/2026
Speaking with SVG Europe after one of Team GB's greatest days at a Winter Olympics, BBC Sport's head of major events, Ron Chakraborty, explains the broa...
20/02/2026
Making Winter Games Olympic magic is the goal for every broadcaster in Italy cov...
20/02/2026
Curling, one of the least-dangerous Winter Olympic sports, is dominating the Mil...
20/02/2026
BBC Sport's presence at the 2026 Winter Games is centred around a significan...
20/02/2026
BBC Sport is bringing together its linear TV and streaming digital arms in a str...
20/02/2026
To broaden the appeal of winter sports at Milano Cortina, the BBC has integrated...
20/02/2026
Just in time for the start of Apple TV's inaugural season as the exclusive U...
20/02/2026
One big challenge was to depict the character of each of very different and wide...
20/02/2026
(L-R) Writer-director Amanda Kramer photographs the photographers at the premiere of her film By Design at the Library Center Theatre in Park City. (Photo by ...
20/02/2026
In our latest blog, Tim Pearson explores the impact that increased memory prices are having on the consumer electronics market, and particularly the set-top box...
20/02/2026
Calrec Type R: Shaping the Future of Radio from the Heart of Flirt FM
Love may have filled the airwaves last week for Valentine's Day, and we've just c...
20/02/2026
NEW YORK - February 10, 2026 - An estimated 125.6* million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen's Big Data Panel meas...
20/02/2026
NEW YORK - February 19, 2026 - Nielsen today shared updated and final Super Bowl...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
A leading global investment bank, with offices at Two International Finance Centre in Hong Kong, partnered with systems integrators Global Vision Engineering (G...
20/02/2026
Rise AV and Rise Broadcast, the global not-for-profit organisations dedicated to improving gender diversity across technical industries, have today announced a ...
20/02/2026
Open Broadcast Systems, the leader in software-based professional video transport, has added support for 200 Gigabit Ethernet to its range of encoders and decod...
20/02/2026
Signiant today announced the formation of its Customer Advisory Board (CAB), bringing together a select group of customers to collaborate on product strategy, r...
20/02/2026
PTZOptics today announced the launch of its Visual Reasoning initiative that makes video more actionable by combining robotic PTZ camera systems, AI, and open i...
20/02/2026
Amino, a global media technology provider delivering devices, software and cloud services that simplify and elevate video delivery, today announced the successf...
20/02/2026
SMPTE , the home of media professionals, technologists, and engineers, today announced its call for technical papers for the SMPTE 2026 Media Technology Summit....
20/02/2026
Wowza Media Systems today announced that Granicus, a leading provider of digital engagement solutions for governments, continues to rely on Wowza to power its h...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...