The sudden growth of mixed reality production is changing how the film and television industry works, and Asia is quickly adapting. In South Korea, a country rapidly becoming a hotspot for international and big-budget productions, many are venturing into virtual and mixed reality technologies. Among the leaders in content production, the newly established VA Corporation recently launched its studios with a vision to create virtual business values.
We realized and understood the need for a paradigm shift from chroma key to virtual production, says VA Corporation's CMO, Jeff Baek. In the past, unforeseen elements such as bad weather and location issues made a project exceed its planned budget. The shortcomings of traditional production, amplified by the COVID-19 pandemic, prompted us to pursue virtual technology as the next-generation tool for content production. With this, we aim to become a one-stop metaverse platform.
VA Studios located in Hanam, South Korea
VA Corporation, which stands for Vision Above, completed the construction of its first three studios in Hanam, South Korea within a record time of 6 months. Veteran cinematographer Woo Hyung Kim, who is also the company's CCO, and one of the brilliant minds behind the inception of the studios, provided a breakdown of each of them.
The first studio is built with 5 meters x 5 meters of LED wall and an LED floor forming a cube. On top of the structure is a lighting truss and in front are light stands all equipped with ARRI SkyPanels and Orbiter.
The first studio is equipped with a lighting truss, in front of which are light stands all equipped with ARRI SkyPanels and Orbiter.
Constructed with a curve-shaped LED wall, the second studio measures 14 meters in diameter and 6 meters in height with matching LED ceiling and floor. Similar to the first, ARRI lights are also installed in this stuido using a lighting truss. Our first showreels were filmed here, revealed Kim. While shooting those, we created a strong sunlight with ARRI M90 by beaming the light at the gap between the led wall and ceiling. We then added the SkyPanel S360-C to create a soft fill light.
Shooting an airport scene in VA Studio 2 with ARRI Signature Prime lenses
Finally, the third studio, and the most advanced yet, is a 360 LED stage with a fully covered ceiling. It's the biggest volumetric LED studio in Asia, with a diameter of approximately 20 meters. If we need to create hard light, we simply remove certain sections of the LED wall. We have also equipped it with a lighting control platform at opposite sides of the stage. Various lighting tests have been performed here with ARRI M90 and ARRIMAX, explains Kim.
The 360 volumetric LED stage in VA Studio 3.
Citing the reason behind the equipment choice, he continues, I have been using ARRI cameras and lighting equipment for a long time. They are my most trusted equipment for shooting, especially with this LED studio. All of the light fixtures are connected to the DMX console and can be controlled comfortably on the ground.
Since their opening, the mixed reality studios have piqued the interest of the film and broadcast community, already producing content for movies, dramas, TVC, music videos, and virtual events. It brings huge advantages to the workflow by improving production conditions. A visible filming environment on LED panels makes for better creative decisions, as well as shortened post-production corrections, adds Baek. Actors can perform more naturally, and filmmakers have full control over the weather, time of the day, lighting, and blocking, all while seeing the finished product in real time.
An outdoor scene shot in mixed reality and lit with the ARRI Orbiter.
VA Corporation is set to open two more sound stage studios, an art center, and an R&D hub. Not far behind are other industry leaders in Asia who are also kicking off their exploration into mixed reality production, and ARRI, with its recently established ARRI Solutions Group, will be closely involved to provide holistic solutions for many of these initiatives.
ARRI has made a global commitment to be at the forefront of exciting possibilities brought about by mixed reality shooting. With the establishment of global technology partnerships and regional mixed-reality testing environments, ARRI is driving the development of innovative products, workflows, and solutions forward, helping filmmakers embrace mixed reality and use it creatively.
Related Products Orbiter
SkyPanel
Mixed Reality Solutions Design and engineering of innovative and customized mixed reality environments
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
06/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
06/04/2026
From high school sports all the way up to the major leagues, building high-quali...
06/04/2026
Quickplay, an AI company for the media and entertainment industry, has been accepted into the Advanced tier of the TwelveLabs Ecosystem Partner Program. Quickpl...
06/04/2026
Grass Valley has announced the Future Playmakers Program, a global initiative to...
06/04/2026
El l der de operaciones impulsa la producci n en estudio mientras encuentra insp...
06/04/2026
The ops leader helps lead the charge in studio for the Spanish-language broadcas...
06/04/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
06/04/2026
The National Hockey League (NHL), in partnership with Verizon and the New Jersey Devils, today announced the opening of the NHL Innovation Lab powered by Verizo...
06/04/2026
Rock League, a new professional curling league, has announced that ESPN+ will stream its inaugural 2026 season for fans in the United States. The first Rock Lea...
06/04/2026
Advanced Systems Group has announced the appointment of Andrea (Andy) Cummis as Vice President of Systems Design and Engineering. In this role, she will lead de...
06/04/2026
Backed by Bolt Ventures, the venture brings Bryson DeChambeau, Grant Horvat, and...
06/04/2026
With this environment we can start that collaboration even earlier because we ca...
06/04/2026
Like the immortal lives of vampires, some stories never really end. That's t...
06/04/2026
As podcasting continues to evolve, growth increasingly means building beyond aud...
06/04/2026
Multiband dynamics plug-in enhanced
California-based developer FSK Audio have released a significant update for their innovative multiband dynamics processo...
06/04/2026
Share official & user-created full-rig presets
IK Multimedia's latest TONEX update makes it possible for users of the popular amp and effects modelling ...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Dalet Showcases Dalia Agentic AI and End-to-End Media Workflows at NAB Show 2026
Brie Clayton April 6, 2026
0 Comments
Dalet, a leading technology and...
06/04/2026
OpenDrives Shows Off Sports Expertise in Sports Business Hub located in NAB Show...
06/04/2026
Proton to Demonstrate 3D Application at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Yet further creative potential unleashed through innovation in ...
06/04/2026
Autoscript Highlights Voice-Driven Prompting and PTZ Solutions at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Experience Autoscript Voice, PTZ prom...
06/04/2026
Mediaproxy Highlights Significant Enhancements to its LogServer suite at NAB Sho...
06/04/2026
Back to All News
Netflix Expands Kids Entertainment Lineup With Playground App ...
05/04/2026
Tackles all reported bugs!
SoundBridge have just announced the launch of a new update that introduces a couple of minor changes to their remote collaboratio...
04/04/2026
The University of Arizona's Men's Basketball team has only loss twice th...
04/04/2026
1080p HDR arrives, a new generation of storytelling tools takes center stage, an...
04/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
04/04/2026
Faster, cleaner and more intuitive than ever
The control software for Flock Audio's digitally controlled patchbay systems has just been treated to an up...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
DHD Introduces AI-Based Audio Noise Reduction to XD3 IP Core
Brie Clayton April 3, 2026
0 Comments
The accompanying image shows the rear panel of the ...
04/04/2026
Macnica Redefines ST 2110 Flexibility with Two Speeds on One Card
Brie Clayton April 3, 2026
0 Comments
New for NAB Show 2026, MEP100 SmartNIC now sup...
04/04/2026
Unified Media Workflows for Story-Centric Production
Brie Clayton April 3, 2026
0 Comments
Framelight X unifies field capture, editing and publishing ...
03/04/2026
Michigan's Fab Five will reunite for an alternate presentation of the Mich...
03/04/2026
Avid will exhibit at NAB Show 2026 (April 18-22, Booth N2226, Las Vegas Convention Center), demonstrating its Content Core platform and new AI-driven workflow c...
03/04/2026
Mark Roberts Motion Control (MRMC) has announced the appointment of Nick Barthee as Chief Operating Officer.
The announcement follows MRMC's transition fro...
03/04/2026
Interra Systems has announced that Elite Media Technologies has selected its BATON file-based QC solution for media workflows. Elite Media Technologies speciali...
03/04/2026
Ateme has announced that Moldtelecom has deployed Ateme technologies across its streaming workflow, covering encoding, delivery, operations, and analytics.
Mol...
03/04/2026
Grass Valley will demonstrate Framelight X, its content management platform, at NAB Show 2026. The platform connects capture, ingest, editing, and publishing in...
03/04/2026
Encompass Digital Media and Techex have announced a cloud-native Master Control ...
03/04/2026
Live Vertical Video automatically track the action on the court via AI technology and delivers a fully optimized, 9 16 live feed for viewers...
03/04/2026
As the Illini make their first trip to college basketball's biggest stage si...
The sudden growth of mixed reality production is changing how the film and television industry works, and Asia is quickly adapting. In South Korea, a country rapidly becoming a hotspot for international and big-budget productions, many are venturing into virtual and mixed reality technologies. Among the leaders in content production, the newly established VA Corporation recently launched its studios with a vision to create virtual business values.
