Sony Pixel Power calrec Sony

By using ARRI lights, VA Corporation leads South Korea's entry into mixed reality production

17/11/2021

The sudden growth of mixed reality production is changing how the film and television industry works, and Asia is quickly adapting. In South Korea, a country rapidly becoming a hotspot for international and big-budget productions, many are venturing into virtual and mixed reality technologies. Among the leaders in content production, the newly established VA Corporation recently launched its studios with a vision to create virtual business values.

We realized and understood the need for a paradigm shift from chroma key to virtual production, says VA Corporation's CMO, Jeff Baek. In the past, unforeseen elements such as bad weather and location issues made a project exceed its planned budget. The shortcomings of traditional production, amplified by the COVID-19 pandemic, prompted us to pursue virtual technology as the next-generation tool for content production. With this, we aim to become a one-stop metaverse platform.

VA Studios located in Hanam, South Korea

VA Corporation, which stands for Vision Above, completed the construction of its first three studios in Hanam, South Korea within a record time of 6 months. Veteran cinematographer Woo Hyung Kim, who is also the company's CCO, and one of the brilliant minds behind the inception of the studios, provided a breakdown of each of them.

The first studio is built with 5 meters x 5 meters of LED wall and an LED floor forming a cube. On top of the structure is a lighting truss and in front are light stands all equipped with ARRI SkyPanels and Orbiter.

The first studio is equipped with a lighting truss, in front of which are light stands all equipped with ARRI SkyPanels and Orbiter.

Constructed with a curve-shaped LED wall, the second studio measures 14 meters in diameter and 6 meters in height with matching LED ceiling and floor. Similar to the first, ARRI lights are also installed in this stuido using a lighting truss. Our first showreels were filmed here, revealed Kim. While shooting those, we created a strong sunlight with ARRI M90 by beaming the light at the gap between the led wall and ceiling. We then added the SkyPanel S360-C to create a soft fill light.

Shooting an airport scene in VA Studio 2 with ARRI Signature Prime lenses

Finally, the third studio, and the most advanced yet, is a 360 LED stage with a fully covered ceiling. It's the biggest volumetric LED studio in Asia, with a diameter of approximately 20 meters. If we need to create hard light, we simply remove certain sections of the LED wall. We have also equipped it with a lighting control platform at opposite sides of the stage. Various lighting tests have been performed here with ARRI M90 and ARRIMAX, explains Kim.

The 360 volumetric LED stage in VA Studio 3.

Citing the reason behind the equipment choice, he continues, I have been using ARRI cameras and lighting equipment for a long time. They are my most trusted equipment for shooting, especially with this LED studio. All of the light fixtures are connected to the DMX console and can be controlled comfortably on the ground.

Since their opening, the mixed reality studios have piqued the interest of the film and broadcast community, already producing content for movies, dramas, TVC, music videos, and virtual events. It brings huge advantages to the workflow by improving production conditions. A visible filming environment on LED panels makes for better creative decisions, as well as shortened post-production corrections, adds Baek. Actors can perform more naturally, and filmmakers have full control over the weather, time of the day, lighting, and blocking, all while seeing the finished product in real time.

An outdoor scene shot in mixed reality and lit with the ARRI Orbiter.

VA Corporation is set to open two more sound stage studios, an art center, and an R&D hub. Not far behind are other industry leaders in Asia who are also kicking off their exploration into mixed reality production, and ARRI, with its recently established ARRI Solutions Group, will be closely involved to provide holistic solutions for many of these initiatives.

ARRI has made a global commitment to be at the forefront of exciting possibilities brought about by mixed reality shooting. With the establishment of global technology partnerships and regional mixed-reality testing environments, ARRI is driving the development of innovative products, workflows, and solutions forward, helping filmmakers embrace mixed reality and use it creatively.

Related Products Orbiter

SkyPanel

Mixed Reality Solutions Design and engineering of innovative and customized mixed reality environments
LINK: https://www.arri.com/news-en/arri-lights-va-corporation-mixed-reality-...
See more stories from arri

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

19/04/2026

NAB Show 2026 Is Here! Follow All of our Live Coverage!

Blackmagic Design has announced the ATEM 4 M/E Constellation IP and ATEM 4 M/E Constellation IP Plus, two SMPTE 2110-native live production switchers. The ATEM ...

19/04/2026

Live From NAB 2026: Grass Valley CEO Jon Wilson on AMPPs Explosive Growth, Hybrid Workflows, and Whats New at the Show

Grass Valley is finding the right balance between its hardware heritage with an ...

19/04/2026

Live From NAB 2026: Oracles Kip Schauer on Why OCI Is Doubling Down on Media, Sports, and Broadcast

Oracle's strategy rests on the foundational strengths of Oracle Cloud Infras...

19/04/2026

Live From NAB 2026: Program Productions Jess Kowatch on Whats New with ProCrewz and the Impact of AI on Crewing

Program Productions, the live sports production industry's leading crewer, i...

19/04/2026

Live From NAB 2026: Aggrekos Joe Scionti on Powering the Super Bowl, PGA Championship, and the Road to the FIFA World Cup

At the 2026 NAB Show in Las Vegas, SVG sat down with Joe Scionti, Account Manage...

19/04/2026

NAB 2026: Evertz to highlight evertz.io XChange for live event management and market switching

Evertz (Booth N817) is set to present new services within its evertz.io platform...

19/04/2026

NAB 2026: Evertz to showcase IPMX-certified NUCLEUS and MMA platforms for AV and ST 2110 integration

Evertz (Booth N817) will showcase its IPMX-certified NUCLEUS platform alongside ...

19/04/2026

NAB 2026: Evertz to showcase ENX media core for hybrid SDI and IP facilities

Evertz (Booth N817) is set to showcase ENX at NAB 2026, a media core platform designed to support hybrid SDI and IP infrastructures in production facilities and...

19/04/2026

NAB 2026: Evertz introduces Studer VistaVUE Touch for broadcast control

Evertz (Booth N817) will introduce Studer VistaVUE Touch at NAB 2026, a control surface designed to integrate audio, video and control workflows within a custom...

19/04/2026

NAB 2026: Evertz highlights X-CALIBER high-density encoding platform for media transport

Evertz (Booth N817) will highlight X-CALIBER at NAB 2026, an encoding and decodi...

19/04/2026

NAB 2026: Cobalt Digital introduces blueCORE standalone processors for SDI and ST 2110 workflows

Cobalt Digital (Booth N1340) will introduce the blueCORE family of standalone si...

19/04/2026

NAB 2026: Chyron and Asport to demonstrate AI-driven end-to-end sports production and distribution workflows

Chyron and Asport (Booth N2441) will demonstrate an integrated sports video work...

19/04/2026

NAB 2026: MediaKind outlines growth of Multiview deployments as Charter rollout expands in North America

MediaKind (Booth W1743) provided an update on its Multiview deployments at NAB S...

19/04/2026

NAB 2026: Calrec and Grass Valley announce partnership to integrate ImPulseV with AMPP platform

Calrec (Booth C6907) and Grass Valley (Booth C2408) announced a long-term broadc...

19/04/2026

NAB 2026: Oracle and partners to demo MoQ-based streaming ecosystem

Oracle is bringing a multi-partner demonstration of Media over QUIC (MoQ)-based live streaming to NAB Show 2026, showcasing how independent systems from multipl...

19/04/2026

NAB 2026: Encompass Digital Media and Oracle Cloud Infrastructure expand partnership for cloud-native broadcast operations

Encompass Digital Media announced an expanded partnership with Oracle Cloud Infr...

19/04/2026

SportsTechBuzz at NAB 2026, Day 1: Live Reports From the Show Floor in Vegas

The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...

19/04/2026

NAB 2026: Blackmagic Design Announces ATEM 4 M/E Constellation IP Switchers

Blackmagic Design has announced the ATEM 4 M/E Constellation IP and ATEM 4 M/E Constellation IP Plus, two SMPTE 2110-native live production switchers. The ATEM ...

19/04/2026

Waves update Sync Vx

Now available in VST3, AU and AAX formats Waves have recently released an update that extends their vocal-alignment plug-in's capabilities to all DAWs -...

19/04/2026

TV and Radio HQ Moves Closer to the Conversation

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Expanded Creator Lab Seeds Digital Synergies

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Why Streamers Are Seizing the Now

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Make Every Dollar Count on Set

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Tech Transforms the Live Sports Playbook

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Amagi Managed Services Modernizes Broadcasting Operations...

Amagi, the agentic industry cloud platform for unified broadcast, streaming, and monetization, today announced that AccuWeather , the most trusted source of wea...

19/04/2026

Calrec and Grass Valley unlock exceptional choice and fle...

Calrec (Booth:C6907) and Grass Valley (Booth: C2408) are today announcing a long-term broadcast audio technology partnership at NAB Show 2026. The companies are...

19/04/2026

Ikegami Announces VFE-P07D Monocular OLED Viewfinder with...

Ikegami announces a further expansion to its range of on-camera viewfinders. Scheduled for introduction on Ikegamis Central Hall booth C3819 at the April 19th -...

19/04/2026

GatesAir Strengthens Global Services Team with New Hires

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

MASN, Spectrum Ink Multiyear Carriage Agreement

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Calrec and Grass Valley Unveil ImPulseV and AMPP Integration

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Clear-Com Unveils FreeSpeak Cell

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Riedel's SimplyLive Solution Powers Centralized VAR for Argentina's Top Football League

Wuppertal April 19, 2026 Riedel's SimplyLive Solution Powers Centralized V...

19/04/2026

Bridge Digital and Riedel Build CampusWide ST 2110 Network for Eastern Kentucky University

Wuppertal April 19, 2026 Bridge Digital and Riedel Build Campus Wide ST 2110 N...

19/04/2026

Riedel Showcases Next Advances in IP-Based Production at NAB 2026

Wuppertal April 19, 2026 Riedel Showcases Next Advances in IP-Based Production at NAB 2026MediorNet HorizoN ST 2110 MultiViewer App, SmartPanel Commentary Con...

19/04/2026

Harmonic Enables DIRECTV to Reimagine Nationwide DTH Service

Harmonic's Cloud-Native VOS Media Software Lowers Costs by Unifying Media Playout to Delivery on a Single Platform SAN JOSE, Calif. - April 19, 2026 - Harmo...

18/04/2026

NAB 2026: MultiDyne begins shipping C16-AM-12G audio monitor for SDI and IP workflows

MultiDyne Video & Fiber Optic Systems has begun shipping the C16-AM-12G audio mo...

18/04/2026

NAB 2026: FOR-A America announces AI updates for IMPULSE platform and release of MixBoard and HVS-Q12 switchers

FOR-A America is set to detail AI functionality for its software-defined IMPULSE...

18/04/2026

NAB 2026: Cobalt Digital and SineSix Media integrate audio description technology for broadcast workflows

Cobalt Digital and SineSix Media have announced a partnership to integrate the v...

18/04/2026

NAB 2026: ATSC focuses on 3.0 broadcast standard implementation at NAB Show 2026

The ATSC, the broadcast standards association, is highlighting the status of the ATSC 3.0 internet protocol-based broadcast standard at the 2026 NAB Show. The e...

18/04/2026

NAB 2026: Bolin Technology introduces Range PTZR camera, R9-L420N PTZ, and KBD Plus controller

Bolin Technology has introduced a new range of hardware for live production envi...

18/04/2026

NAB 2026: KMH Integration showcases AV Casting workflow approach and new technology at NAB 2026

KMH Integration is participating in the 2026 NAB Show, focusing on its AV Casti...

18/04/2026

NAB 2026: Appear appoints Mike Burk as vice president of business development

Appear has appointed Mike Burk as vice president of business development for North America. Burk brings over two decades of experience in the broadcast and live...

18/04/2026

NAB 2026: Skyline Communications demonstrates DataMiner platform and AI capabilities at NAB Show

Skyline Communications is showcasing its DataMiner platform and the new DataMine...