30
May
2022
Astro Radio remains No. 1 in Kuching and Kota Kinabalu with over 74% listenership
Achieved listenership of 73% (400k) in Kuching and 75.9% (268k) in Kota Kinabalu
HITZ, ERA and MY are No. 1 radio brands in English, Malay and Chinese respectively
The GfK Radio Listenership Survey 2022 in East Malaysia reported radio listenership of 92.3% of the population in Kuching and Kota Kinabalu. From this, Astro Radio achieved a market share of 74.1% or 668,000 of total weekly listeners strengthening its leadership as the radio operator with the highest number of listeners in East Malaysia.
Astro Radio brands in East Malaysia continued to lead as No. 1 across all languages with a total reach of 73.0% or 400,000 weekly listeners in Kuching, and 75.9% or 268,000 weekly listeners in Kota Kinabalu. HITZ, the No. 1 English brand reported a total reach of more than 276,500 weekly listeners; ERA, the No. 1 Malay brand achieved a total reach of more than 279,400 weekly listeners; and, MY, the No. 1 Chinese brand saw more than 145,300 weekly listeners tuning in.
In Kota Kinabalu:
HITZ, as the No. 1 English radio brand among listeners 10 years and above, reached more than 112,000 weekly listeners and charting more than 70,400 and 60,600 weekly listeners on the Breakfast and Drive show respectively. HITZ accumulated an exclusive audience of more than 9,600 and recorded Time Spent Listening of 6 hours and 11 minutes.
ERA, was also the No. 1 Malay radio brand among listeners above 10-years-old with more than 136,700 weekly listeners. The Breakfast and Drive Shows recorded more than 97,900 and 70,400 weekly listeners respectively. The brand also achieved the Highest Exclusive Audience among Malay Radio brands with 11,588 weekly listeners and recorded Time Spent Listening 6 hours and 50 minutes.
MY, the No. 1 Chinese radio brand among listeners 10 years and above, with more than 30,800 weekly listeners. With a Breakfast and Drive Show weekly listenership of 22,052 and 18,281 respectively, MY also garnered exclusive audience of more than 10,300 and Time Spent Listening of 10 hours and 32 minutes.
In Kuching:
HITZ, as No. 1 English radio brand among listeners 10 years and above with more than 164,400 weekly listeners, and a breakdown of 115,303 and 89,729 weekly listeners in the Breakfast and Drive show respectively. With an exclusive audience of 20,780, HITZ recorded Time Spent Listening of 6 hours and 18 minutes.
ERA achieved a weekly listenership of 142,600 as the No. 1 Malay radio brand among listeners 10 years and above in this city. The Breakfast and Drive Shows recorded 97,513 and 88,205 weekly listenership respectively. ERA recorded 8 hours and 5 minutes of Time Spent Listening and an exclusive audience of more than 27,000.
MY, the No. 1 Chinese radio brand among listeners 10 years and above recorded weekly listenership of 114,475. Breakfast and Drive Show achieved 77,274 and 58,478 weekly listeners respectively. MY recorded Time Spent Listening of 6 hours and 9 minutes and garnered an exclusive audience of 26,892.
The survey was carried out over 2 weeks with a mix of traditional radio diaries and e-diaries distributed to 1,800 unique individuals across Kota Kinabalu and Kuching to capture their listening habits.
Data source: GfK Radio Listenership Survey 2022 (Kota Kinabalu and Kuching)
Asia, Australia & Oceanic Stories
30/06/2025
SBS On Demand boosts global news offering with launch of France 24 FAST Channel
30 June, 2025
Media releases
SBS is expanding its international news offeri...
27/06/2025
27 06 2025 - Media release Game, set, action! Screen Australia and ABC announce new mini-series Goolagong
Marton Csokas and Lila McGuire of Goolagong. Image c...
26/06/2025
Buckle up for Great Australian Road Trips launching 31 July on SBS and SBS On De...
20/06/2025
Hit, run, oh sh#t: NITV and SBS get RECKLESS with filming underway in Western Au...
13/06/2025
Pure Drama and Fierce Rivalries set to dominate the world's most iconic spor...
12/06/2025
50 Years Strong: SBS and NITV Supercharge NAIDOC Week 2025 in a joint 50th celeb...
06/06/2025
06 06 2025 - Media release Award-Winning TV Creators Richard Gadd, Sally Wainwri...
03/06/2025
Stories of love, loyalty and self-discovery among six shortlisted Digital Origin...
28/05/2025
SBS celebrates 50 years of reflecting a diverse and contemporary Australia
28 May, 2025
Media releases
Marking 50 years of broadcasting on 9 June 2025, SBS...
28/05/2025
ABS and Verticloud announce a Strategic Partnership to accelerate Digital Transf...
22/05/2025
SBS and Screen Australia showcase the next wave of Australian storytellers with ...
22/05/2025
Rune Pedersen unpacks How Humans Talk in new SBS Audio podcast
22 May, 2025
Media releases
Ever caught yourself using baby talk with your pet and wondered ...
19/05/2025
Eurovision delivers strong Total TV audiences for SBS, dazzling more than 2.21 m...
16/05/2025
Proper Loved Up Stage One Recipients Announced
16 May, 2025
Media releases
Screen Australia's First Nations Department, the Australian Broadcasting Cor...
15/05/2025
Australia's boldest network SBS launches new brand campaign: We Go There...
15/05/2025
We Go There SBS On Demand's new Hub is entirely bold and unmistakably SBS
15 May, 2025
Media releases
The We Go There Hub brings together over 300 ti...
14/05/2025
ABS and SpaceBridge to Join Forces to Strengthen Managed Services Across Europe,...
13/05/2025
Alone Australia Season 3: The Reunion
13 May, 2025
Media releases
As the latest season nears its end, SBS's hit series brings full cast together for re...
13/05/2025
Teletimes interviews ABS CEO, Mark Rigolle...
12/05/2025
And They're Off! The Pure Drama of the Cycling Grand Tours Continues on SBS,...
12/05/2025
10 05 2025 - Media release Australian Filmmaker Lucy Mckendrick Set For Directin...
07/05/2025
SBS and NITV mark National Reconciliation Week with compelling premieres recogni...
07/05/2025
SBS commences search for a new Western Sydney production hub location
7 May, 2025
Media releases
SBS has today launched a Request for Expressions of Intere...
02/05/2025
SBS On Demand achieves stellar month on the back of Alone Australia and The Hand...
01/05/2025
01 05 2025 - Media release Screen Australia empowers 100 distinctive Australian narratives
All The Boys Are Here writer/director Goran Stolevski and It s All...
30/04/2025
Slam poet Huda the Goddess wins 2025 Les Murray Award
30 April, 2025
Media releases
Australia for UNHCR and SBS are proud to announce that Huda Fadlelmawla...
30/04/2025
SBS, NITV and NIDA partner to empower the next generation of screen creatives
30 April, 2025
Media releases
SBS, National Indigenous Television (NITV) and ...
23/04/2025
We heard that you could use a little pick-me-up, so get ready to sh-sh-shake it ...
22/04/2025
McAvaney takes the lead for SBS' Coverage of the World Athletics Championshi...
16/04/2025
Finalists announced! Five stand-out brands shortlisted for SBS Media's Susta...
15/04/2025
Claudia Karvan, Tom Gleeson, and Mark Coles Smith join in the adventure of a lif...
15/04/2025
SBS and Volleyball World sign landmark deal for Beach Volleyball World Champions...
14/04/2025
SBS becomes first Australian broadcaster to have near-and long-term carbon reduc...
11/04/2025
Isn't that Insightful? Kumi Taguchi dives deeper into Insight's taboo to...
09/04/2025
SBS On Demand partners with Euronews to extend network news offering
9 April, 2025
Media releases
SBS is expanding its international news offering with the...
09/04/2025
SBS announces TV's hottest new couple, Tony Armstrong and Courtney Act, as E...
09/04/2025
09 04 2025 - Media release Screen Australia and ACTF Kids IP Incubator Initiative enters next phase
Kids IP Incubator recipients in Melbourne for the workshop...
07/04/2025
Olympic Gold medallist and World Time Trial Champion Grace Brown joins SBS comme...
07/04/2025
Female focus: New season of Living Black highlights women in Federal Election ye...
07/04/2025
SBS News' Cost of Living Secrets podcast returns to tackle one of the key is...
04/04/2025
SBS announces initiatives to provide all Australians with trusted news and infor...
01/04/2025
01 04 2025 - Media release Bus Stop Films' first feature Boss Cat to begin production in June
Boss Cat cast (L-R): Olivia Hargroder, Penny Downie and Juli...
31/03/2025
Ready, set, Party Time!' SBS News empowers young voters with a new politica...
28/03/2025
Marion Grasby's Flavours of Heart & Home is a celebration of culture and fam...
28/03/2025
SBS delivers Federal Election news to Australians in over 60 languages
28 March, 2025
Media releases
As Australia heads to the polls on 3 May, Australia...
26/03/2025
The Secret DNA of Us premieres 17 April
20 March, 2025
Media releases
Family secrets, royal relationships and hidden histories revealed What would you disc...
24/03/2025
ABS further Strengthens Leadership Team with Appointment of Matthieu Boutrolle a...
19/03/2025
NITV and Cricket Australia elevate First Nations sport with National Indigenous ...
19/03/2025
Yumi Stynes wants older women to be SEEN' as SBS podcast returns
19 March, 2025
Media releases
Feminist icon Yumi Stynes shines a spotlight on trailbl...
30
