
La ltima semana, que prepar al p blico para el ajuste de cuentas final de la protagonista, tambi n fue una semana caliente con 66% de participaci n y un alcance diario promedio de casi 59 millones de personas.
Gran xito del horario central de Globo en Brasil, O Outro Lado do Para so' lleg a su fin el pasado viernes 11 de mayo, superando su r cord de participaci n y alcance. De cada 10 televisores encendidos, 7 estaban sintonizados en la telenovela. Las emociones finales de la trama fueron seguidas de cerca por m s de 62 millones de brasile os, que vieron atentamente el desenlace de la historia de amor, ambici n y venganza protagonizada por Clara (Bianca Bin, Preciosa Perla') y tambi n el ajuste de cuentas de este personaje con Sof a (Marieta Severo, Verdades Secretas'). La ltima semana de su exhibici n, con los hechos que llevar an al duelo final, conquist al p blico con 66% de participaci n y un alcance diario promedio de casi 59 millones de personas. La trama, del autor ganador del Emmy Walcyr Carrasco ( Verdades Secretas'), fue exhibida en el horario de las 9:00 p.m y tuvo excelentes ndices de audiencia en todo su curso, con un alcance diario promedio de cerca de 50 millones de personas. En su exhibici n en Portugal, donde est en el aire en el canal SIC, O Outro Lado do Para so' tambi n conquist al p blico y viene garantizado el liderazgo en su horario.
Las emociones se expandieron por las redes sociales. El hashtag #OOutroLadoDoParaisoFinal fueron Trending Topics del mundo durante 8 horas y el cap tulo recibi cerca de 600.000 comentarios. Con una historia impactante y fuertes enganches, que atrapan al p blico de principio a fin, la telenovela mostr su poder ya desde su estreno, ganando el primer lugar en Social Wit List de noviembre entre los lanzamientos de Am rica Latina m s comentados en las redes sociales.
En O Outro Lado do Para so', la ley del todo vuelve es el hilo conductor de la historia de Clara, una joven simple y rom ntica que se enamora perdidamente del encantador Gael (Sergio Guiz , Por Siempre'). Lo que ella no sabe es que ese amor la va a llevar del cielo al infierno y tendr consecuencias que cambiar n para siempre su vida. Adem s de tener que lidiar con el temperamento intempestivo y violento del joven, Clara tambi n tiene que enfrentarse a la ambiciosa y estratega Sof a, madre de Gael, que al descubrir que ella es heredera de tierras llenas esmeraldas, ve al matrimonio de su hijo como una oportunidad de salvar a su familia de la decadencia. Para enga ar a la nuera, que no quiere sacar provecho de las piedras, Sof a en secreto a sla a Clara en una cl nica psiqui trica. All , con el pasar de los a os, la joven inocente y so adora se convertir en una mujer determinada, que comenzar a trazar su plan de regreso en busca de justicia y venganza.
O Outro Lado do Para so' est marcada por un ritmo gil, tramas intensas y llenas de acci n, y aborda tem ticas contempor neas como la violencia contra las mujeres, el racismo y la homofobia. La trama transcurre en Tocantins, estado de la regi n Norte de Brasil, y tiene como escenario impresionantes paisajes naturales que forman parte de su lenguaje est tico.
Escrita por Walcyr Carrasco, la telenovela cuenta con la direcci n art stica de Mauro Mendon a Filho, la misma pareja de la s per serie Verdades Secretas', ganadora del Premio Internacional Emmy en 2016. En su elenco cuenta con un equipo de estrellas de la televisi n brasile a como Gloria Pires ( El Rey del Ganado' y Mujeres de Arena'), Grazi Massafera ( Verdades Secretas'), Thiago Fragoso ( Rastros de Mentiras'), Lima Duarte ( El Color del Pecado' y Roque Santero'), Fernanda Montenegro ( Passione' y Dulce Madre'), entre otros.
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