Imagine Communications and Sinclair Broadcast Group Team Up to Deliver KidsClick' Content from Public Cloud 17th January 2018
Sinclair Broadcast Group establishes industry milestone by leveraging cloud-native public environment to distribute children's programming to affiliates DALLAS, Jan. 17, 2018 - Imagine Communications is working closely with Sinclair Broadcast Group, Inc. ( SBG ) (Nasdaq: SBGI) to streamline and customise the distribution of U.S. broadcasters' children's programming by centralising playout operations in the public cloud. The new implementation, which went live-to-air in mid-October 2017 and is among the first - if not the first - instance of a major broadcaster moving a critical operation to a fully virtualized public environment, enables SBG to realize a variety of cost and business advantages by leveraging the agility, scalability and elasticity of a cloud-native and geo-dispersed environment. KidsClick, a three-hour block of age-appropriate children's programming airing daily on a number of broadcast stations, is SBG's newest entry into the program content arena. By centralising the playout and ad trafficking operations of KidsClick in a virtualized environment using commercial-off-the-shelf (COTS) equipment, SBG is empowered to deliver programming and advertising that can be customized to the requirements of individual affiliates. This approach significantly increases efficiency, flexibility and speed to market, when compared to a traditional on-premises approach. The scalability and customisation capabilities that the public cloud approach offers is unlike anything we could do using a traditional, on-premises model, said Del Parks, CTO, SBG. And since we're only delivering this programming for a few hours a day, the flexibility of originating in the public cloud is a far superior alternative to purchasing traditional equipment that would sit idle for many hours at a time. We also gain experience and confidence in this operating model that we can use for future cloud deployments. KidsClick operations are powered by Versio Platform, Imagine's modular, software-only and cloud-native playout solution designed for fully virtualized environments, both private and public. In the KidsClick model, an instance of Versio, running a unique playlist and ad load, is assigned to each time zone. In the future, stations may customise programming and deploy targeted advertising to a specific broadcast area. This inherently scalable approach enables different versions of content and new affiliates to be added to the KidsClick distribution system almost instantaneously, simply by spinning up a new instance of Versio. Required resources are automatically allocated in the cloud, and then released when those resources are no longer needed. In addition to near-limitless scalability and resource elasticity, SBG can take advantage of running an operating business model and Software as a Service (SaaS) pricing scheme, eliminating dependence on capital expenditures normally associated with traditional channel expansion or technology refreshes. Powered by Zenium , Imagine's pure microservices platform, Versio Platform is designed to be futureproof, incorporating new capabilities and features as they become available, as opposed to the forklift upgrades that a hardware-based solution often requires. The agility enabled by Versio Platform makes it possible for SBG to spin up new channels and playlists in a short span of time and without the need to purchase or provision new equipment. The deployment also utilises Imagine's SelenioFlex File, a file-based processing solution that is running in the public cloud. SelenioFlex File resources can be applied to any pre-produced KidsClick content requiring transcoding, format conversion, bit-rate adjustments, audio processing or any other modifications before being played out to affiliates. SBG has centralised operations for KidsClick at its Las Vegas Network Operations Center (NOC). SBG operators keep tabs on feeds coming out of the public cloud using EPIC MV multiviewers from Imagine Communications. Also powered by Zenium, the UHD-ready EPIC MV enables SBG to monitor from its Las Vegas NOC the quality of program content as it is being distributed to the various SBG affiliates. Imagine worked with LTN Global Communications, which provided a managed and secure path from the public cloud to the individual stations, to assure the successful and timely delivery of content to the SBG affiliates. This broadcast industry first is an important positive first step showcasing the power of Versio Platform running in a public cloud environment used to streamline operations, speed to market and tap into the flexibility and reliability of a virtualized environment for the distribution of broadcast content, said Tom Cotney, CEO of Imagine Communications, adding that the project took roughly six months from concept to deployment. SBG is demonstrating that even the largest broadcasters and media companies in the world have the potential to thoroughly improve the performance and efficiency of their operations by moving them to virtualized, geo-dispersed environments. The microservices-based nature of Versio Platform and other Imagine solutions provides complete portability of operations, enabling media companies to select a deployment model that best supports their current pace of transition and comfort level with next-generation architectures. For more information, please visit www.imaginecommunications.com. About Imagine Communications Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimised, futureproof, multiscreen video and revenue enablement solutions every da
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
28/01/2026
Top L-R: The Liars, Jazz Infernal, Living with a Visionary
Second Row L-R: Paper Trail, The Baddest Speechwriter of All, Crisis Actor
Third Row: The Boys and ...
28/01/2026
Music discovery should feel intuitive and personal. That's why we're continuing to give you more control, so you can ask for what you want, shape what y...
28/01/2026
Today, Charlie Hellman, Spotify's Head of Music, shared the following note on the Spotify for Artists blog that the company paid out more than $11 billion t...
28/01/2026
The National Film and Video Foundation (NFVF), in partnership with the Oudtshoorn Municipality, invites aspiring and emerging filmmakers to apply for the Sediba...
28/01/2026
As demand for more complex live sports coverage grows, Balkan broadcast specialist MVP has upgraded its flagship HD1 progressive OB truck with the installation ...
28/01/2026
Airlines, cruise and tour operators double down on ad spend as Australians' prioritise travel
Sydney January 28, 2026 - New Nielsen Ad Intel data shows a...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Marshall Electronics launches the CV420-27X, its next-generation ultra-high-definition (UHD) IP camera, at ISE 2026 (Stand 4N900). Engineered for modern IP-base...
28/01/2026
Grass Valley has announced that Television Mobiles Ltd. (TVM), one of Europe's leading independent outside broadcast providers, has carried out a major refu...
28/01/2026
AI, graphics and virtual software power new production capabilities
FOR-A is bringing remarkable new technologies to FOMEX, the Future of Media Exhibition (ex...
28/01/2026
Continuing a longstanding collaboration, Riedel Communications and Nordic media technology company Media Tailor have once again joined forces to deliver a state...
28/01/2026
Pebble has appointed Paul Nagle-Smith as vice president for customer fulfilment, strengthening its senior leadership focus on customer delivery and operational ...
28/01/2026
Cloud playout solutions provider, Veset has announced that leading Mexican broadcaster, TV Azteca is using Veset Nimbus on AWS as a disaster recovery (DR) playo...
28/01/2026
Ensuring it can keep pace with a rapidly evolving live sports market, Balkan broadcast facility provider MVP Most Valuable Production has upgraded its flags...
28/01/2026
Akamai Technologies, Inc. (NASDAQ: AKAM), the cloud solutions provider that powers and protects life online, and Yospace, the leader in dynamic ad insertion tec...
28/01/2026
The renowned Reykjavik City Theatre (RCT) recently underwent a major intercom system upgrade using Clear-Com solutions. This milestone project utilizes Clear-C...
28/01/2026
Luxembourg, January 26, 2026 - SES S.A. ( SES or the Company ), a leading space solutions company, acknowledges the credit rating action announced by Fitch to...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
28 01 2026 - Media release Screen Australia refreshes Market & Audience approach...
28/01/2026
Boston Conservatory Orchestra Premieres a New Piano Concerto by Peter and Leonar...
28/01/2026
28 Jan 2026
VEON Notes Kyivstar Group Publication of Selected Full Year 2025 Fi...
28/01/2026
Rohde & Schwarz to host 2026 edition of its online event Demystifying EMC Rohde & Schwarz invites the global EMC community to join a crucial discussion on pre...
28/01/2026
Back to All News
The Wait Is Over: Teaser Trailer Drops for Jo Nesbo's Dete...
28/01/2026
Back to All News
Netflix Announces a Fictional Miniseries Inspired by the Marta del Castillo Case
Entertainment
28 January 2026
GlobalSpain
Link copied to ...
28/01/2026
Back to All News
Netflix Announces Santiago Mitres New Film Starring Ver nica L...
28/01/2026
Back to All News
Netflix Unveils the Teaser Trailer for Berlin and the Lady wit...
28/01/2026
Stadtwerke Wolfhagen Modernize Customer Management with AEP.energysuite from Arv...
27/01/2026
Click for Japanese version
Tokyo, Japan - January 27, 2026 - Akamai Technolo...
27/01/2026
L-R: Jonathan Cuchacovich, Sonia Kennebeck, Alan Fischer, Daeil Kim, Andrew Sta...
27/01/2026
Today, Spotify is proud to support our partner Backline, an industry-leading men...
27/01/2026
With nearly 29 million monthly listeners and clear momentum on Spotify, Net n Ve...
27/01/2026
January 14, 2026
We are proud to share that 25 Ontario, First Gulf's commercial project located just two minutes from our head office, has been recognized ...
27/01/2026
January 22, 2026
First Gulf is excited to share that a full-building lease has been secured at 625 Bronte Rd in Oakville, part of Bronte Station Business Park,...
27/01/2026
January 23, 2026
First Gulf continues to demonstrate its commitment to high-performance, sustainable real estate with 351 King Street East achieving BOMA BEST ...
27/01/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
27/01/2026
Nielsen will continue to drive growth and provide local audience measurement
in...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Amagi Media Labs Limited, the only cloud-native SaaS provider offering end-to-end solutions across live production, content preparation, distribution, and monet...
27/01/2026
Miri Technologies Inc. today unveiled its V410 live 4K video encoder/decoder for streaming, IP-based production workflows and AV-over-IP distribution. Designed ...
27/01/2026
The Paul E. Tsongas Center at UMass Lowell in Massachusetts has chosen Ikegami cameras for incorporation into its broadcast-quality television production facili...
Imagine Communications and Sinclair Broadcast Group Team Up to Deliver KidsClick' Content from Public Cloud 17th January 2018 
