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Introducing Our First Music Creative and Production Team in the Asia Pacific Region
Ramprasad Sundar
Manager, Music Creative and Production
Business
25 July 2021
GlobalIndia
Music is a powerful universal language. At Netflix, we believe that music is critical to building an emotional, intrinsic connection to a story no matter where that story comes from.
As we grow in India, we are committed to making a universe of exciting and authentic stories from all corners of the country and in all languages, including Hindi, Tamil, Telugu, Malayalam, and more. To provide exceptional production support to our creators in India and connect them with local music talent, we have set up our first Music Creative and Production team in Mumbai. The team will partner with composers, producers, labels, publishers, and artist management teams to bring incredible music to our series and films from India for our members around the world.
The team will support creators and producers in creating an instantly recognizable sonic brand for titles, like the theme song to Sacred Games, and drive conversations around our titles such as the Tamil blockbuster film Jagame Thandhiram, pictured above, through soundtracks and music promotions .
The Music Creative and Production team will also partner with organizations across the country on bespoke programs and a range of initiatives, including workshops for training music supervisors and music editors. With the aim of developing the next generation of music supervisors and specialists, the team will work towards building a more inclusive talent pipeline of individuals from underrepresented groups.
I am excited to lead this new Music Creative and Production team in India. Bringing viewers closer to the stories we tell through the magical combination of sight and sound is very inspiring. I can't wait to get started.
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