Sony Pixel Power calrec Sony

Just when you thought it was safe

28/01/2022

Just when you thought it was safe As we enter the third year of Covid, now with the omicron variant, media and broadcast industries enter their third year of rapid technological advancement. But things are different in 2022 than they were in 2020.

Pavel Potuzak, CEO, Aveco

Just when you thought it was safe That was the start of the tagline for the 1978 follow-up to Steven Spielberg s classic Jaws Jaws 2. It is also quite possibly horror s greatest tagline (in its entirety: "Just when you thought it was safe to go back in the water ") Since then, it's been used as the beginning for a myriad of phrases, but none as horrific as those connected with Covid.

In the first few weeks of last December, we went from thinking we were reaching the transition of a pandemic to an endemic to omicron. But there was a difference: media and broadcast organizations had already embraced new technologies and processes that allowed them to stay on air since the pandemic began.

No longer were Covid safety protocols something new, they were something we became used to. The exact same way we became used to remote production, increased use of the cloud, and hybrid workflows.

Now you might be thinking of course or so what? but take a step back to 2019 and look at where we were. Look at how your organization was working. Look at what tools you were using. Look at what you thought the pace of technological advancement would be. There is no one in 2019 who would have thought that the way we work now would have been possible.

In less than three years, we've literally had somewhere between five and eight years of advancement. Not because the media and broadcast industries wanted it, but because they needed it.

Manufacturers didn't want it that fast either. We have roadmaps what we work on, when we work on it, and when we release it. Covid made five year roadmaps useless. All of that work would need to happen now, because those planned advancements were needed now.

Today, you can do almost anything from your home, as long as you have the right tools and connectivity.

At Aveco, we've been providing remote workflow solutions for years. But Covid made us re-think what remote really means.

We looked at the weak points that were popping up because of Covid. What we found was a great disconnect between remote work and MAM. That is what lead to us to redesign what a MAM should be with our new GEMINI MAM (gemini.aveco.com). GEMINI doesn't care where you are in the facility, at a home office or in the field across the world. Any desktop and any tablet with a web browser and internet connectivity deliverers all the MAM tools needed.

Our industries have changed for the better. And they will continue to do so in 2022. That's a good thing. It's how we got here that should never be celebrated.

InBroadcast: Just when you thought it was safe
LINK: https://www.aveco.com/en/news/detail/96/just-when-you-thought-it-was-s...
See more stories from aveco

Europe Stories

04/11/2022

Game better with DTS Headphone:X

The best gamers know DTS Headphone:X technology ups their play. Now major magazines have caught on, too. DTS Headphone:X technology creates immersive soundsc...

26/05/2022

Fujifilm announces agreement with Color-Logic Inc to sell the world's leading software solution for printed metallic effects

Fujifilm announces agreement with Color-Logic Inc to sell the world's leadin...

25/05/2022

Sounds of Africa: Creators Bring the Continent to Life on Spotify

May 25 marks Africa Day, which recognizes the creation of the African Union and offers a chance to reflect on the progress that has been made across the contine...

25/05/2022

EditShare Showcases Latest Cloud Innovations at Broadcast Asia 2022

EditShare Showcases Latest Cloud Innovations at Broadcast Asia 2022 Flexible, cloud-enabled workflows facilitate remote working and transform creative story te...

25/05/2022

disguise enters the metaverse

disguise intends to build capability to offer virtual production workflows custom-designed for the metaverse By Jenny Priestley Published: May 25, 2022 dis...

25/05/2022

Synamedia acquires content discovery platform provider Utelly

Utelly aggregates data in real-time from multiple metadata providers - pre-integrated with Gracenote, TiVo, IMDB, Netflix and 50 others By Jenny Priestley Pub...

25/05/2022

VEON announces 2022 AGM and board nominees

Amsterdam, 25 May 2022 - VEON Ltd. (NASDAQ: VEON, Euronext Amsterdam: VEON), a global digital operator that provides mobile connectivity and services, has today...

25/05/2022

Sky Documentaries announces 500,000 fund for documentary shorts

Sky Documentaries, the home of world-class, real-life stories from award-winning and emerging filmmakers, has today launched its first documentary shorts fund i...

25/05/2022

Tom Heap to present new weekend editions of Sky News Daily Climate Show

From Saturday 2nd July, Tom Heap will host new weekend editions of The Daily Climate Show on Sky News. The 30 minute programmes will be broadcast on TV and acro...

25/05/2022

Sky Sports to pay tribute to Shane Warne during England's Test match against New Zealand at Lord's

Sky's main commentary box at Lord's to be renamed after leg-spin great ...

25/05/2022

Nokia and UScellular ink mid-band 5G network expansion deal

Nokia and UScellular ink mid-band 5G network expansion deal Multi-year 5G network expansion deal in C-Band and 3.45 GHz mid-band spectrum will provide additi...

25/05/2022

Correction: Changes in Nokia Corporations own shares

Correction: Changes in Nokia Corporations own shares Nokia Corporation Stock Exchange Release 25 May 2022 at 20:20 EEST Correction: Changes in Nokia Corpo...

25/05/2022

Nokia Corporation: Repurchase of own shares on 25.05.2022

Nokia Corporation: Repurchase of own shares on 25.05.2022 Nokia Corporation Stock Exchange Release 25 May 2022 at 21:00 EEST Nokia Corporation: Repurchase...

25/05/2022

Backing Up your Brain with MatrixStore Object Storage

During most creative workflows there is a brain-like entity controlling what goes where and when. Be that a MAM, DAM, or PAM, it holds the keys to all the secre...

25/05/2022

Premium content meets cutting-edge technology - Banijay Rights collaborates with Amagi to go FAST

Amagi, a global leader in cloud-based SaaS technology for broadcast and connecte...

25/05/2022

Video Platform Observability using Agama AWE SDK - Part 2: Layout & Style

25 May, 2022 Blog By Anders Svensson In our previous article Par1 of this series, we presented the Agama AWE SDK, the requirements needed to create a simp...

25/05/2022

Thales Helps Customers Secure SAP Applications in the Cloud

Facebook Twitter LinkedIn SAP-certified Tokenization solution from Thales enables organizations to seamlessly protect data in numerous SAP applications S...

24/05/2022

Take a Tour of Spotify Island's New K-Park on Roblox

Just a few short weeks ago, we unveiled Spotify Island on Roblox and invited fans to explore our new, otherworldly digital destination for audio. Today, we'...

24/05/2022

After Moody's, Standard & Poor's also upgrades SGL Carbon's rating

Standard & Poors Global Ratings (S&P) raises its long-term rating for SGL Carbon to B- and its issue rating on its financial instruments to B. The outlook for t...

24/05/2022

Great approval at this year's Annual General Meeting of SGL Carbon

Due to Corona, our Annual General Meeting (AGM) was again held virtually in the head office in Wiesbaden on May 17, 2022. Registered shareholders were able to v...

24/05/2022

Colorful Combination of Characters

The latest installment into the family friendly Cheaper by the Dozen franchise depicts how a blended multiracial family can grow together despite the challenges...

24/05/2022

Meet the development and production executive

Shayna Waldman started out working in a legal firm before finding her way in to the media industry By Jenny Priestley Published: May 24, 2022 Updated: May 2...

24/05/2022

Report: Sports broadcasters plan to increase investment in technology following pandemic lull

New report looks at the way sports broadcasters investment priorities have chang...

24/05/2022

De RF Wolk van Broadcast Rental in het Zuiderpark

Overal draadloze ontvangst tijdens de Invictus Games Het Haagse Zuiderpark staat tussen 16 en 22 april 2022 in het teken van de Invictus Games. Ruim vijfhonde...

24/05/2022

How to integrate web based video editing in your MAM System program

Discover in this new episode of VSN Shortcuts how to integrate web based video editing tool in your MAM system using Wedit, VSN's professional video editing...

24/05/2022

Nokia announces shipment of 1.5 millionth Quillion-powered PON port for broadband fiber nodes

Nokia announces shipment of 1.5 millionth Quillion-powered PON port for broadban...

24/05/2022

Nokia Corporation: Repurchase of own shares on 24.05.2022

Nokia Corporation: Repurchase of own shares on 24.05.2022 Nokia Corporation Stock Exchange Release 24 May 2022 at 21:00 EEST Nokia Corporation: Repurchase...

24/05/2022

TV5MONDE Expands Global Reach with Harmonic Cloud Streaming

SAN JOSE, Calif. - May 24, 2022 - Harmonic (NASDAQ: HLIT) today announced that leading French-language entertainment provider TV5MONDE is streaming its channels...

24/05/2022

FOX Television Stations Digital Properties are #1 in Total Minutes Against Other O&O Station Groups for 18th Month in a Row

FOX Television Stations Digital Properties are #1 in Total Minutes Against Other...

24/05/2022

Dalet Helps Australian Football League

Dalet, a leading technology and service provider for media-rich organizations, today announced that the Australian Football League (AFL) is using Dalet Flex to ...

24/05/2022

Tencent Video Pounce on All-New CGI Animation, Shasha & Milo

Banijay Kids and Family today announces Zodiak Kids and Family France, and South Korean studio, Pingo Entertainment, are co-producing a new high-quality CGI act...

24/05/2022

AI in Media Asset Management - Vidispine adds to on-demand services available in VidiNet with DeepVA AI software

AI in Media Asset Management - Vidispine adds to on-demand services available in...

24/05/2022

Mario Lawson, the first winner of the Michle Lridon scholarship for diversity in the media

The winner will soon join the AFP editorial staff on a three-month contract, whi...

24/05/2022

161 million viewers watch 2022 Eurovision Song Contest as online engagement soars

161 million viewers watch 2022 Eurovision Song Contest as online engagement soar...

24/05/2022

Thales continues its commitment to Egypt National Railways and delivers three key stations Tanta, Al Ousayrat and Sedfa

Facebook Twitter LinkedIn The transformation implemented by Thales means a...

24/05/2022

Sony's new BRAVIA XR Master Series A90K and BRAVIA XR A75K OLED TVs are available to pre-order in Europe

Sony has announced the UK pricing and availability for two new TV series: BRAVIA...

24/05/2022

DataCore Software and Atempo Combine Forces in New Active Archive Solution

DataCore Software and Atempo Combine Forces in New Active Archive Solution posted: 24/05/2022 The joint solution enables customers to cost-effectively store...

24/05/2022

In the Digital Age, Thales and triPica Support Mobile Operators in Their Digital Transformation

Facebook Twitter LinkedIn Thales joins forces with triPica to address the ...

24/05/2022

Vietnam chooses innovative R&S Series5200 ATC radios and CERTIUM VCS from Rohde & Schwarz

Vietnam chooses innovative R&S Series5200 ATC radios and CERTIUM VCS from Rohde ...

23/05/2022

Test Your Knowledge of Ancient Mythology With Spotify's Myths & Legends' Podcast-And Our Quiz

-- -- Legend has it that the first story ever told was the Epic of Gilgamesh,...

23/05/2022

Viaplay wins EFL Championship and Carabao Cup rights across 10 countries

The long-term agreement will see more than 180 live matches from Englands second tier broadcast on Viaplay every season, including the semi-finals and finals B...

23/05/2022

Nokia and MCCA announce new global survey to measure and promote equity, inclusion and diversity in the legal field

Nokia and MCCA announce new global survey to measure and promote equity, inclusi...

23/05/2022

T-Mobile and Nokia Collaborate on Building Flexible and Scalable 5G Networks

T-Mobile and Nokia Collaborate on Building Flexible and Scalable 5G Networks DALLAS, Texas and BELLEVUE, Wash. - May 23, 2022 - Today, Nokia (NYSE: NOK) and ...

23/05/2022

Nokia Corporation: Repurchase of own shares on 23.05.2022

Nokia Corporation: Repurchase of own shares on 23.05.2022 Nokia Corporation Stock Exchange Release 23 May 2022 at 21:00 EEST Nokia Corporation: Repurchase...

23/05/2022

Fujifilm announces partnership with Papyrus Viscom to sell and distribute Acuity Prime flatbeds in Benelux

Fujifilm announces partnership with Papyrus Viscom to sell and distribute Acuity...

23/05/2022

Free training and colour workshops at Baselight Week London. June 27-29

Join us for free training and colour workshops at Baselight Week London June 27-29, 2022 Dolby Screening Room London FilmLight invites you to a special week o...

23/05/2022

Banijay Brands Strengthens Peaky Blinders Licensing Portfolio

Banijay Brands today announces new licensing deals for global hit drama Peaky Blinders, in collaboration with series owner and producer Caryn Mandabach Producti...

23/05/2022

Leading experts make case for accelerated adoption of always-on connected water metering

Water companies and the water sector face huge challenges over the coming decade...

23/05/2022

Rohde & Schwarz announces unique 56 GHz and 67 GHz frequency options for R&S SMW200A vector signal generator

Rohde & Schwarz announces unique 56 GHz and 67 GHz frequency options for R&S SMW...