
Hedge, the creator of modern, intelligent software solutions for video professionals, announced it has closed a $3M round of seed funding led by Steve Bayes in participation with other private media industry investors. Hedge will use the investment to grow its team, and expand its media technology portfolio and capabilities through the acquisition of Divergent Media assets and investment in Colourlab. The financial transactions coincide with three strategic advisor appointments to help take the company through its next stage of growth: investor Steve Bayes, industry executive Estelle McGechie, and noted filmmaker Robin Moran.
Hedge has had five consecutive years of profitable growth. But, even with our success and rapid development schedule, there's still so much more we can build to make life even better for our customers, states Paul Matthijs, co-founder and CEO of Hedge. With this investment coming from industry leaders who understand the pain points we are trying to solve, we will grow our team and focus on optimizing the workflow for customers rather than finances, bringing new features and entirely new products to market faster. And by investing back into the industry, we are also building a new era of video workflows that are open, reliable, and fast - and that will catapult video production into the modern age.
Hedge's software intelligently transfers valuable video content from cameras to multiple storage media, and allows video editors to collaborate across the cloud. Thoughtful design runs through the companys products, making them easy to use and dependably robust. The company's recent seed funding, and its investments and acquisitions, will allow Hedge to maintain and grow its position at the centre of modern creative production and remove all friction from workflows from camera right through to edit.
Divergent Media Asset Acquisition
Divergent Media tools help with DIT, editing, finishing and transcoding. With access to these technologies, Hedge plans to consolidate and improve its products, without losing the essence of any of them. Paul explains, To remove even more workflow friction, we need to be able do more with video itself. Thats why were acquiring Divergent Media's apps. Customers will have a more complete and friction free workflow with experts they can tap into. We are moving quickly and our customers can expect exciting new products born from EditReady, Scopebox, and Hedge technologies.
Investing In The Next Frontier of Color
Hedge is also the lead investor in Colourlab's seed round, which was completed earlier this year. It's AI-driven color grading technology enables users to match the color essence of a film clip and accurately apply it to a single clip or hundreds, automatically. Consistent with Hedge's overriding ethos of efficiency and time-savings, Hedge's investment into the color-focused technology company will help further commoditize workflows, enabling an even wider pool of users to participate in production and post-production. Paul elaborates on the strategy behind the investment, The final frontier is color. Within a few years, a non-destructive color workflow will become the most important cornerstone for any production. Colourlab is a great step forward towards enabling that and it's the main reason why we are investing in their seed round. They are doing amazing things, and we see this as just the beginning of an amazing industry evolution and partner collaboration.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
06/03/2026
TNT Sports and the International Basketball Federation (FIBA) have reached a mul...
06/03/2026
OffBall and TOGETHXR, two influential young media companies in sports, announce a strategic and operational partnership in a shared push to scale and create inn...
06/03/2026
InfoComm 2026, a destination for AV, IT, broadcast, and AI-driven systems, annou...
06/03/2026
LTN and MediaKind announce a strategic partnership to integrate MediaKind's ...
06/03/2026
X Games and the Greater New Orleans Sports Foundation (GNOSF) announce that New Orleans, Louisiana, will host the first-ever X Games Championship event - the fi...
06/03/2026
As part of a busy start of the year at Chyron, the AXIS team developed a set of improvements for AXIS Maps. The features released empower users with more flexib...
06/03/2026
At the 2026 NAB Show, BeckTV, a premier systems integrator for the broadcast ind...
06/03/2026
At NAB Show 2026, Net Insight introduces Nimbra Live Intelligence, which definin...
06/03/2026
SES announces that it has added new Medium Earth Orbit (MEO) satellite capacity ...
06/03/2026
LucidLink, the cloud-native file streaming platform for instant, secure access to large files, announce LucidLink Connect, a new solution that enables real-time...
06/03/2026
Panasonic helped bring the world of Paddington: The Musical to life through imme...
06/03/2026
In-venue and creative video staffers at the professional and collegiate level ha...
06/03/2026
Ratings Roundup is a rundown of recent rating news and is derived from press releases and reports around the industry. In this week's edition, NASCAR Cup Se...
06/03/2026
At the 2026 NAB Show, Riedel Communications opens with a clear message to the North American market: production technology does not have to be complex.
This ye...
06/03/2026
Midco Sports isn't your typical regional sports network. Backed by nearly a ...
06/03/2026
The stories around the Paralympics are really touching and the athletes, the atmosphere it is all amazing and we want to use new technologies to help us tell th...
06/03/2026
Apple TV subscribers will have access to as many as 30 additional live feeds acr...
06/03/2026
Ten years after its release, South African hip-hop artist Kwesta's DaKAR II is still making waves. With 51.8 million streams on Spotify, the album continues...
06/03/2026
Statement on the appointment of Dr Nicholas Pappas AM as SBS Chair
Media releases
The SBS Board and Executive have welcomed the appointment of Dr Nicholas P...
06/03/2026
Nielsen Highlights Women's Sports Viewership Milestones Ahead of International Women's Day on March 8
New York March 5, 2026 According to Nielsen...
06/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/03/2026
Spanish FM and online broadcaster esRadio has selected DHD RX2 audio production consoles for use at its studio headquarters in Madrid. Part of the Libertad Digi...
06/03/2026
LucidLink, the cloud-native file streaming platform for instant, secure access to large files, today announced LucidLink Connect, a new solution that enables re...
06/03/2026
At the 2026 NAB Show, BeckTV, a premier systems integrator for the broadcast industry, is launching BeckFlow, the first web-based schematic documentation platfo...
06/03/2026
At NAB Show 2026, Net Insight introduces Nimbra Live Intelligence defining a new category and setting a new standard for live operations: the Open Media Platfor...
06/03/2026
At the 2026 NAB Show, Interra Systems will showcase its latest advancements in automated QC, real-time monitoring, and captioning reinforcing its position as ...
06/03/2026
At the 2026 NAB Show, Riedel Communications opens with a clear message to the North American market: production technology does not have to be complex. This yea...
06/03/2026
New partnership combines on-prem video processing with reliable IP transport to support the transition from C-Band satellite to IP distribution
LTN and MediaKi...
06/03/2026
06 Mar 2026
VEON and JazzWorld Advance Pakistan's Digital Financial Future ...
06/03/2026
Friday 6 March 2026
Teaser revealed for Saturday Night Live UKTurn on cookies to view this content. Go to Privacy options and select Accept All'.
Privacy...
06/03/2026
Back to All News
Announcing Barbara - Becoming Shirin David
Entertainment
06 March 2026
GlobalGermany
Link copied to clipboard
Available exclusively on N...
06/03/2026
Discover how the F1 sound team turned a real Grand Prix into a cinematic experience.
Director Joseph Kosinski and his team worked directly with the Formula On...
06/03/2026
Arvato Systems Joins Initiative D21 e. V.
Shaping digital transformation together
Collaboration in Germanys largest network for the digital society
Membersh...
06/03/2026
The Trustworthy Accountability Group (TAG) is a global initiative dedicated to c...
06/03/2026
We are deeply saddened to hear the very sad news of the death of our friend and colleague, John McHugh. John was an exceptionally talented creative leader who s...
06/03/2026
First exclusive look at RT 's promo as Ireland prepare to take on Czechia
Every Moment, Every Generation
https://youtu.be/2ijo96EadLU
36 years after Geor...
06/03/2026
A new clue to how the body detects physical force Scripps Research scientists offer new insight into how the body detects light touch and how disruptions in tha...
05/03/2026
More than 250 sports-graphics professionals packed into The Cutting Room in New ...
05/03/2026
Cosm announces that it will open its third immersive entertainment venue at downtown Atlanta's Centennial Yards on June 10, 2026. Its first public event wil...
05/03/2026
Following last year's broadcast television debut, The CW Network is growing its partnership with the Savannah Bananas, announcing that it will be the exclus...