CBS Sports Chairman Sean McManus discussed succession plans, the relationship with Turner Sports, and the continued strength of live-sports programming in a TV era dominated by DVRs and binge viewing during the B&C Sports Business and Technology Summit in New York City.
CBS Sports Chairman Sean McManus
I am going to gradually start handing over the reins to David [Berson, president, CBS Sports] and he will one day run CBS Sports, said McManus. He has a good sense of programming, business affairs, production, and management. So he will slowly assume more day-to-day responsibilities, but I am not going away for a while.
One of the challenges both McManus and Berson will work on is to continue to grow the CBS Sports Network, the cable entity that McManus says has a different philosophy from competing networks like the NBC Sports Network and FS1, the Fox Sports network that launches later this summer.
They are investing hundreds of millions of dollars in programming and that makes sense for them, he said. We're trying to build CBS Sports Network more slowly and strategically. We don't want to invest that much money on content and we already have great college football and basketball content.
McManus said he had a lot of admiration for what Fox Sports is doing with the launch of FS1. We will watch what happens, but we will not be watching what they're doing and then changing our strategy, he said.
That strategy to date has helped the CBS Sports Network surpass 50 million subscribers, an important threshold to McManus. During big events the CBS Sports Network shines, as it did this year when the CBS broadcast network had events like the Super Bowl, the NCAA Men's Basketball Tournament, and the Masters; events that dominated the mindshare of sports fans across the country from February to April.
During Super Bowl week this year, for example, CBS Sports set up five different studios in Jackson Square in New Orleans and delivered 50 hours of programming to the CBS Sports Network. And while Fox Sports has the Super Bowl in 2014, the SEC football slate, featuring a matchup of Alabama and Texas A&M on Sept. 14, is poised to deliver big ratings for CBS.
While the Super Bowl won't be on CBS in 2014, March Madness will and, once again, the unique partnership with Turner Sports that has both Turner and CBS working together on everything from production plans, marketing, sales, and branding will be in place.
It's worked incredibly well as we have two very large media companies and combine efforts on technology, talent, marketing, and branding, and it is coordinated by both [companies], something that has not been done before, said McManus.
For example, when watching one of the early round games, viewers will see scores of the other games going on at the top of the screen flash when they are getting close, prompting them to change channels.
You have never seen that done before and the production coordination is seamless, he said. The TruTV game has every bit of production value as the other games.
The biggest change next year will be the Final Four's move to Turner Sports per an option in the agreement the two networks signed two years ago.
Turner Sports wants to be an equal partner, not a cable partner, said McManus. And in the latter part of the deal they want some better content.
Reflecting on this week's big event, the Miami Heat's victory over the San Antonio Spurs in the NBA Finals, McManus said it just shows the continuing power of live sports.
When you have live sports and a compelling storyline there is no drama on TV like it, he said. It's TiVo-proof because no one wants to watch the Spurs and Heat at 8 a.m. [on the DVR]. They want to talk about it. And the power of live sports is growing it's a good time to be in the sports business.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
CBS Sports Chairman Sean McManus discussed succession plans, the relationship with Turner Sports, and the continued strength of live-sports programming in a TV era dominated by DVRs and binge viewing during the B&C Sports Business and Technology Summit in New York City.
