Con una mezcla vibrante de pop, hip-hop, R&B, electr nica y rock, el K-Pop en M xico no es solo un g nero: es una forma de vida. Con m s de 14 millones de fans del K-Pop en Spotify, M xico se posiciona como el quinto mercado m s grande del mundo para este fen meno, y el nico pa s de habla hispana dentro del top 10 global. Desde picos de reproducciones hasta enormes comunidades de fans, la pasi n por el K-Pop en M xico se vive con fuerza.
Para celebrar el D a Mundial del K-Pop, destacamos las tendencias de escucha y el poder del fandom que han hecho de Spotify un epicentro para la escucha de K-Pop en M xico. Descubre los datos clave en nuestra infograf a.
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En M xico, el K-Pop se vive y se escucha a otro nivel en Spotify
Los 5,000 fans m s intensos de K-Pop en Spotify escucha en promedio 655 minutos al d a, eso equivale a casi 11 horas diarias de puro K-Pop
Jimin y BTS son los artistas m s escuchados entre estos stans s per dedicados
Y el fan n mero uno escucha m s de 15 horas al d a, b sicamente desde que amanece hasta que se va a dormir
M xico se ha convertido en una potencia del streaming de K-Pop, con un crecimiento de m s del 500 % en los ltimos cinco a os
El K-Pop tiene biases, y tambi n generaciones, los artistas de K-Pop m s escuchados en M xico por grupo de edad son:
Qu tan intensos son los 5,000 m s grandes fans de K-Pop en M xico en Spotify?
14M
Gen Z
500%
La Gen Z domina el fandom mexicano, casi siete de cada diez fans de K-Pop en M xico tienen 29 a os o menos
Con m s de 14 millones de fans en Spotify, M xico es el quinto pa s que m s escucha K-Pop en el mundo, y el nico pa s de habla hispana en el Top 10
En M xico, los fandoms respiran K-Pop, especialmente los martes a las 6 pm
Un fandom como ning n otro La ola coreana es un movimiento que lleva a os tomando fuerza. Lleg a M xico en los 2000, cuando los dramas coreanos y sus bandas sonoras despertaron curiosidad. Pero fue en la d cada de 2010, con la llegada de grupos como BTS, BLACKPINK, TWICE, Stray Kids, y Red Velvet, cuando el K-Pop realmente explot . Desde entonces, los streams de K-Pop en Spotify M xico se han disparado, creciendo m s de un 500% solo en los ltimos cinco a os.
Qu hace diferente al fandom mexicano? No es solo la cantidad de horas que pasan escuchando-sobre todo la Gen Z-sino la forma en que viven y respiran el K-Pop. En M xico, los fans no solo escuchan: se organizan, crean y celebran. Llenan conciertos, hacen eventos tem ticos y bazares, y construyen comunidades vibrantes. En redes sociales, son una fuerza imparable: marcan tendencias, apoyan a sus idols y difunden la cultura del K-Pop por todos lados. Incluso integran el sabor local, incorporando elementos de la cultura mexicana en fan art, memes y todo tipo de expresiones creativas.
--
Las 10 canciones m s escuchadas en Spotify M xico desde que empez la fiebre del K-Pop son:
1. YEJI
2. TEN
3. SAY MY NAME
4. MARK
5. ZO ZAZZ
6. Realslow
7. 8. SEULGI 9. J-Hope 10. ARrC
1. Dynamite de BTS
2. My Universe de BTS y Coldplay
3. Seven (feat. Latto) (Explicit Ver.) de Jung Kook y Latto
4. Like Crazy de Jimin
5. Butter de BTS
6. How You Like That de BLACKPINK
7. APT. de Bruno Mars y ROS
8. Who de Jimin
9. Boy With Luv (feat. Halsey)
de BTS y Halsey
10. MONEY de LISA
Top 10 artistas y grupos de K-Pop en tendencia en M xico
Top 10 lbumes de K-Pop m s escuchados en M xico
1. MAP OF THE SOUL : 7 de BTS
2. GOLDEN de Jung Kook
3. THE ALBUM de BLACKPINK
4. BE de BTS
5. Love Yourself Tear' de BTS
6. The Most Beautiful Moment in Life: Young Foreverde BTS
7. You Never Walk Alone de BTS
8. MAP OF THE SOUL : PERSONA de BTS
9. BORN PINK de BLACKPINK
10. Love Yourself Her' de BTS
Por qu el K-Pop conecta en M xico La narrativa emocional y los visuales deslumbrantes del K-Pop han tocado una fibra muy especial en los oyentes mexicanos. Las canciones abordan temas universales como el amor, la amistad y el superar obst culos, creando un sentido de comunidad y pertenencia entre los fans. Para muchos, el idioma no es una barrera: la m sica y los artistas se sienten cercanos y aut nticos.
Los artistas de K-Pop conectan con sus fans al mostrarse reales y hablar abiertamente de sus emociones, algo que resuena profundamente con los j venes en M xico , dijo Alejandro Grageda, Head of Music de Spotify M xico. Tambi n promueven una visi n optimista del mundo-algo que inspira a los fans a so ar, creer en un futuro mejor y construir comunidades fuertes y solidarias.
En Spotify nos enorgullece haber sido parte del crecimiento del K-Pop en M xico, ofreciendo un espacio para descubrir nueva m sica y celebrar a sus idols favoritos. Seguiremos apoyando a la comunidad, a los artistas y a los momentos que hacen tan especial a este g nero.
Dale play a la playlist insignia de Spotify K-Pop ON! ( ) para escuchar los ltimos hits. Y mantente al pendiente de una serie de videos especial que celebra la pasi n y creatividad de los fans mexicanos del K-Pop, muy pronto en @spotifymexico.
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Con una mezcla vibrante de pop, hip-hop, R&B, electr nica y rock, el K-Pop en M xico no es solo un g nero: es una forma de vida. Con m s de 14 millones de fans del K-Pop en Spotify, M xico se posiciona como el quinto mercado m s grande del mundo para este fen meno, y el nico pa s de habla hispana dentro del top 10 global. Desde picos de reproducciones hasta enormes comunidades de fans, la pasi n por el K-Pop en M xico se vive con fuerza.
