Sony Pixel Power calrec Sony

Speeding Up Media Production With AI Processing At The Edge

08/08/2023

Home Speeding Up Media Production With AI Processing At The Edge

TechnologyAI commentary Open Mike storage

OPEN MIKE BY JASON PERR

Speeding Up Media Production With AI Processing At The Edge Jun 6, 2023 | Jason Perr | Add commentFacebookTweet

AI-based storage solutions are evolving, saving media companies substantial time and money.

The use of artificial intelligence technology is booming in the media and entertainment industry. Statista forecasts that the worldwide AI software market will grow to $126 billion by 2025. With AI, broadcasters can perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making and translation between languages to improve their operational efficiencies, optimize workflow and speed up productivity to monetize digital assets.

--

By taking AI a step further and performing critical pre-processing tasks at the edge of their workflows, broadcasters can achieve lower and more predictable costs with significantly reduced complexity.

Why AI Solutions Are Thriving

One of the most significant challenges that broadcasters face today is finding and accessing content quickly. Editors typically spend an average of one in 10 hours searching for content due to a lack of metadata tagging and general organization.

Editors need the power to search and retrieve content instantly, anywhere in the world. AI/machine learning storage solutions can help achieve this by simplifying metadata enrichment to improve content indexing, including video clips and details about those clips. As routine or manual tasks are automated, productivity improves and content creators and editors have a lot more time for creativity, which can spur innovations in new productions or services and result in revenue growth.

AI's Evolution From Cloud To The Edge

Traditionally, AI processing services have focused on providing media companies with a way to use AI-embedded products in the cloud. While cloud-enabled apps, services and tools have become invaluable in media production for their ability to help companies meet deadlines and reduce operational costs, the cloud has unpredictable costs. The time and effort required to upload and download in the public cloud, not to mention the egress fees, has made the cloud more expensive than previously anticipated, offsetting its many benefits through unnecessary complexity.

When broadcasters split processes between the cloud and the edge (i.e., a remote location), they can save a substantial amount of money and time during content production. Some of the key applications for AI/ML storage solutions in the media and entertainment industry include object and facial recognition, audio and video transcription, language translation, automated video editing, content recommendations, auto captioning and more.

A leading sports organization recently deployed AI/ML storage to improve efficiencies and expand its reach. Prior to using AI, the organization was only delivering content to about 20 countries. By automating many of its processes, including language translation, transcriptions and content distribution via AI, the organization successfully extended its video services to 120 countries using the same sized team. This is a great example of how content providers can reach broader audiences with AI/ML-based storage solutions.

Unlocking The Power Of AI/ML

No longer just a buzz word, AI is being put to practical use in the real world and helping broadcasters unlock the value of historic content libraries. A handful of innovative companies have developed groundbreaking new application-centric services for content production workflows in the media and entertainment space that are now performing critical preprocessing tasks at the edge of workflows to improve efficiency, reduce costs, speed up time of delivery and monetize digital assets faster. While significant advances have been made in a short number of years, we are just beginning to tap the power of AI in broadcast.

Jason Perr is AI project consultant at Perifery (a division of DataCore).

TechnologyAI commentary Open Mike storage
LINK: https://tvnewscheck.com/tech/article/speeding-up-media-production-with...
See more stories from matrixstore

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

21/07/2026

TVP Claims Top Spot as the World Cup and the Opole Music Festival Drive June Viewership in Poland

Warner Bros. Discovery's unbroken lead is interrupted as sports and live mus...

21/07/2026

Savannah Bananas Tap Calrec to Expand Banana Ball TV Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

21/07/2026

Where Growth Takes Root Viaccess-Orca Showcases the Found...

Across the TV and streaming ecosystem, industry players face mounting pressure to do more with less. They must simplify operations, protect premium content and ...

21/07/2026

Tuxera breaks performance ceilings and brings SMB/NFS mul...

Tuxera, a leading prover of quality-assured file systems and networking technologies, is bringing its latest advances in connectivity performance to the media w...

21/07/2026

COW Jobs: Apple Motion Expert for Custom FCP Rigged Graphics Package

COW Jobs: Apple Motion Expert for Custom FCP Rigged Graphics Package Brie Clayton July 21, 2026 0 Comments HIRING: Apple Motion Expert for Custom FCP ...

21/07/2026

Cinegy directly addresses the real issues of software-def...

Cinegy GmbH, the premier provider of software-defined television technology, will use its presence at IBC2026 (stand 7.A01, Amsterdam RAI, 11 14 September) to...

21/07/2026

Calrec brings leading audio solutions and long term busin...

Calrec will be located in Hall 8, on Stand C47 Beyond bigger For years, broadcast facilities were built around one assumption: provision for the biggest pro...

21/07/2026

Pebble takes the next step towards the future of media de...

Pebble, the leading automation, content management and integrated channel specialist, will discuss its future-facing developments for the new generation of medi...

21/07/2026

nxtedition Brings Production, AI and Automation Together...

nxtedition returns to IBC2026 with its consolidated production platform, showing how scripting, editing, graphics, AI-assisted tools and automation can work wit...

21/07/2026

Big Blue Marble brings C2PA Content Credentials to Cloud...

C2PA content signing helps broadcasters, public institutions, and publishers give audiences a verifiable record of where their video content came from and how i...

21/07/2026

HDHomeRun Enables Operation During Internet Outages

Share Copy link Facebook X Linkedin Bluesky Email...

21/07/2026

Calif. Federal Judge Pauses Paramount-WBD Merger

Share Copy link Facebook X Linkedin Bluesky Email...

21/07/2026

AWARN Rebuts Weigel Claims of 3.0 EAS Problems

Share Copy link Facebook X Linkedin Bluesky Email...

21/07/2026

FCC Announces Tentative Agenda for August Open Meeting

Share Copy link Facebook X Linkedin Bluesky Email...

21/07/2026

VIDA Introduces QC Manager for Collaborative Quality Cont...

New capability centralizes collaboration, feedback, security and status tracking within VIDA, providing a structured, auditable approach to master quality contr...

21/07/2026

Lightcraft Launches Exclusive Spark Story Beta for Filmmakers and Creators at SIGGRAPH 2026

Lightcraft Launches Exclusive Spark Story Beta for Filmmakers and Creators at SI...

21/07/2026

Indie Road Movie Where in the Hell Shot with Pocket Cinema Camera 4K

Indie Road Movie Where in the Hell Shot with Pocket Cinema Camera 4K Brie Clayton July 20, 2026 0 Comments Colorist blends vintage film looks to shape...

21/07/2026

Which USS Defiant Pulse Phaser effect is better?

Which USS Defiant Pulse Phaser effect is better? Graham Quince July 20, 2026 0 Comments Aargh, ever since @DarkRavenProductions posted a comment ask...

21/07/2026

Built for Vera Rubin, NVIDIA Spectrum-6 Arrives in Gigascale AI Factories

AI has entered the gigascale era. The world's most advanced AI factories are bringing together hundreds of thousands of GPUs and CPUs to train frontier mod...

21/07/2026

NVIDIA Vera Rubin Driving Performance Per Watt, Lowest Token Cost for Partners Worldwide

NVIDIA Vera Rubin is here, and it's going gigascale. Vera Rubin NVL72 produ...

21/07/2026

RT announces biggest ever year for new drama

160 hours of Irish storytelling for 2026 KIN and The Walsh Sisters return RT has today unveiled its most ambitious drama slate ever, with a record-breakin...

20/07/2026

SVG All-Stars: Rob Coons, Senior Director, StudentU, Big Ten Network

The former Northwestern broadcast-operations leader is helping train the next generation of live-sports-production talent across the Big Ten The sports-product...

20/07/2026

Give Me the Backstory: Get to Know Stacey Lee, the Filmmaker Behind Murder 101

By Lucy Spicer One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. Whi...

20/07/2026

Graph Tech Guitar Labs open UK Online Store

Product range now readily available in the UK Graph Tech Guitar Labs have just announced the launch of a new UK Online Store that makes it quicker and easie...

20/07/2026

Audeze launch the Maxwell 2 ANC

Popular headset gains active noise cancellation The Maxwell headet was Audeze's first foray into the gaming world, and thanks to its Dolby Atmos compati...

20/07/2026

The National Film and Video Foundation (NFVF) Call for Public Screening funding applications for Cycle 1, 2026/27 financial year is Open

The NFVF, an agency of the Department of Sport, Arts and Culture, has released t...

20/07/2026

Telemundo Inks Another Major U.S. Spanish-Language Soccer Deal

Share Copy link Facebook X Linkedin Bluesky Email...

20/07/2026

HDHomeRun Enables Operation During An Internet Outage

Share Copy link Facebook X Linkedin Bluesky Email...

20/07/2026

Starfish highlights flexible, scalable transport stream p...

Starfish Technologies will use IBC2026 to showcase the flexibility of its transport stream processing software, including the latest versions of TS Splicer (Win...

20/07/2026

Bitfocus makes the connections at IBC2026

Bitfocus, the specialist in media control and monitoring, will show at IBC2026 (Elgato stand 8.D31, Amsterdam RAI, 11 14 September) how its Buttons control la...

20/07/2026

Mediagenix Introduces Trusted Agentic AI Operating Model...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced new AI capabilities that e...

20/07/2026

Big Blue Marble Cloud DRM nominated for Streaming Media R...

Big Blue Marble's Cloud DRM has been nominated in the DRM/Content Protection category of the 2026 Streaming Media Readers' Choice Awards. Only four pro...

20/07/2026

Sky brings free global roaming to millions of loyal customers when they choose Sky Mobile

Monday 20 July 2026 Sky brings free global roaming to millions of loyal custome...

20/07/2026

Red Seat Ventures Announces Introduction of Premium Creator and Podcast Communities to Amazon DSP

Red Seat Ventures Announces Introduction of Premium Creator and Podcast Communit...

20/07/2026

RT secures exclusive free-to-air Irish rights to the 2030 FIFA World Cup

FIFA World Cup Final sets new RT Player record as the most-streamed single event in the platform's history Over 1 million viewers watched live on RT 2 as ...

20/07/2026

At SIGGRAPH, NVIDIA Advances Graphics and Simulation With Agentic and Physical AI

At this year's SIGGRAPH conference, running through Thursday, July 23, in Lo...

20/07/2026

Bristol Myers Squibb Building Life Science Industry's Most Advanced AI Factory on NVIDIA Vera Rubin

Erin Davis calls it the SuperDuperPOD. That's two things in one name: phar...

19/07/2026

Halftime Show at FIFA World Cup Final Joins a Litany of Firsts for the Quadrennial Event

Justin Bieber, Madonna, Shakira, BTS make for a diverse lineup, and the venue ad...

19/07/2026

More Than Just a Game: FIFA World Cup's Lance Brass Breaks Down Stadium Production and Entertainment

The stage is set: three-time champion Argentina will defend its World Cup title ...

19/07/2026

Acustica reveal Mystic 2

Channel strip plug-in gets upgraded Acustica Audio's vintage-inspired channel strip plug-in has just been treated to an update that expands its tonal ra...

18/07/2026

More Than Just a Game: FIFA World Cups Lance Brass Breaks Down Stadium Production & Entertainment

Topics include pre-match ceremonies, live performances, the tournament's fir...

18/07/2026

As the Final Approaches, FIFA and HBS Take Stock of a World Cup That Rewrote the Production Playbook

When FIFA and HBS set out to produce the 2026 FIFA World Cup, the numbers alone ...

18/07/2026

IK Multimedia add Brown Panel Signature Collection to TONEX

Captures nine sought-after Fender amps IK Multimedia's latest TONEX expansion captures a selection of nine rare Brown Panel' Fender amps that were ...

18/07/2026

Frap Tools update the Magnolia

Latest batch ships alongside firmware update Since being unveiled at Superbooth 2025, Frap Tools' debut polysynth has been met with widespread praise, a...

18/07/2026

Netflix Viewing Hit Record 97 Billion Hours in First Half of 2026

Share Copy link Facebook X Linkedin Bluesky Email...

18/07/2026

YouTube's Creative Ecosystem Contributed $60 Billion to U.S. GDP

Share Copy link Facebook X Linkedin Bluesky Email...