RH Factor Relies on Its Arsenal of Genelec Active Monitors as the TV Landscape Evolves posted: 01/05/2017
Award-winning audio post-production company and longtime Genelec users continue to choose Genelec as monitoring solution of choice as the TV work comes faster and with the demand for higher standards of production
I would say it's been the last 48 months - right around four years ago the TV world shifted in a big way, notes Craig Hunter, principal at RH Factor, a leading independent audio post house in Burbank, California, referring to the sea change in the television landscape. More recent credits for the firm have included Goliath, Criminal Minds: Beyond Borders, Santa Clarita Diet, The Real O'Neals, The Guest Book and many others.
The streaming sites very quickly became a major player in how TV is produced and consumed. That means more original content every year, and more work for us, and it also means changes in the production quality. Netflix, Amazon, Hulu and the others have all been churning out great content, and the cable networks have stepped up their game too. Through this ongoing shift, RH Factor has relied on tools from Genelec, the leader in active monitoring technology for nearly 40 years, in its Studio B (a 5.1 mix room that is principally used for episodic television) as well as its three other studios (including a feature mix stage, a television mix stage, a layback studio and a Foley/ADR stage). It's a whole different world now than five years ago, and luckily we had a solid audio foundation of Genelecs in place to face these new challenges, he notes.
RH Factor's Studio A 5.1 monitoring system employs Genelec 1038 Studio Monitors for L-C-R, a pair of 8040 Studio Monitors in the rear and a 7071 Studio Subwoofer.
Studio B's current audio setup includes a 5.1 system consisting of a trio of Genelec 8260 Tri-Amplified Smart Active Monitors , a pair of 8240 Bi-Amplified Smart Active Monitors in the rear and a 7270 Smart Active Subwoofer. Studio A uses Genelec 1038 Studio Monitors for L-C-R, a pair of 8040 Studio Monitors in the rear and a 7071 Studio Subwoofer.
We're always striving to produce the highest possible audio quality, Hunter notes. In our audio monitors we want no coloration, no hyping - just accuracy as defined by the original recording. We use Genelec tools in Stage B to optimize the room response using the proprietary GLM (Genelec Loudspeaker Management software) and AutoCal (Automated Calibration software) technologies. To have our monitor system able to calibrate room deficiencies and optimize frequency response as part of that process is a significant benefit to any studio owner. It's a very high-quality reproduction of whatever it is that I'm working on. It's important to me that if there is a problem, it's not masked. I don't want something that gives me the impression that my problem isn't a problem, and the Genelecs make those elements shine through very clearly.
One shift in TV production has been a general loosening of audio limiting while preserving loudness - meaning that TV audio is now generally more similar to film audio in its dynamic range. Hunter notes, It used to be that the studios wanted a more restricted soundtrack, which works better for older-style TVs, but isn't really necessary in today's world of digital devices. That means we can get a bit more creative in the way we approach the audio on our projects, which is definitely a welcome shift for us, and Genelec gives us all the range we need to accurately monitor these productions.
RH Factor's Studio B 5.1 monitoring system employs Genelec 8260 Tri-Amplified DSP Monitors in an LCR configuration, a pair of 8240 Bi-Amplified DSP Monitors in the rear and a Genelec 7270 Active DSP Subwoofer.
As he looks ahead, Hunter notes, I don't see these trends reversing or slowing down. Bandwidth is less and less of an issue, which means people will be consuming high-resolution content any time, any place. We can't predict exactly what the future holds in this industry, but I know that with our Genelec systems, we'll be ready for whatever comes our way.
Genelec, the pioneer in Active Monitoring technology, is celebrating nearly 40 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology, which many manufacturers are just now incorporating into their products. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
SMPTE , the home of media professionals, technologists, and engineers, today unveiled its educational presentations for the 2026 NAB Show. This year SMPTE will ...
18/03/2026
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, gaming, and more, today ann...
18/03/2026
Digital Alert Systems
Preview
2026 NAB Show
April 19 - 22
Booth C3452
At the 2026 NAB Show, Digital Alert Systems will showcase Version 6.0 of its DASDEC ...
18/03/2026
Setplex today announced that it will showcase its complete, fully integrated Zapflex platform for the first time at the 2026 NAB Show, introducing powerful new ...
18/03/2026
THIS ANNOUNCEMENT RELATES TO THE DISCLOSURE OF INFORMATION THAT QUALIFIED OR MAY HAVE QUALIFIED AS INSIDE INFORMATION WITHIN THE MEANING OF ARTICLE 7(1) OF THE ...
18/03/2026
COW Jobs: Seeking DP for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Director of Photography for Low Budget Dramedy Fe...
18/03/2026
COW Jobs: Seeking Gaffer for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Gaffer for Low Budget Dramedy Feature Film- I...
18/03/2026
COW Jobs: Seeking Location, Sound for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Location/Sound for Low Budget Dramed...
18/03/2026
COW Jobs: Seeking Child Wrangler for Low Budget Film - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Child Wrangler for Low Budget Dramedy Fe...
18/03/2026
Calrec Redefines Broadcast Workflows at NAB 2026 with its Most Powerful Hardware...
18/03/2026
Oscar Nominated Two People Exchanging Saliva Posted with DaVinci Resolve Studio
Brie Clayton March 17, 2026
0 Comments
DaVinci Resolve Studio handle...
18/03/2026
Boston Conservatory Presents Celebrated Musical Satire Urinetown Performances for this Center Stage production will take place at Boston Conservatory Theater ...
18/03/2026
Charlie Puth Joins Switched On Pop at Berklee NYC The Berklee alum spoke with host and Berklee NYC professor Charlie Harding for a live taping, answering audi...
17/03/2026
NASA+'s Rebecca Sirmons and Brittany Brown offer unique look at live streami...
17/03/2026
The transition to IP has fundamentally reshaped professional media infrastructures. Video, audio, and increasingly metadata now circulate as independent, precis...
17/03/2026
Live sports streaming can push every element in your video delivery chain to its limit, exposing every potential weakness in seconds. When the Super Bowl, the O...
17/03/2026
Texas Athletics sought to modernize its media production, enhance fan experience...
17/03/2026
Ikegami USA will demonstrate the latest additions to its wide range of broadcast...
17/03/2026
TNA Wrestling and iHeartMedia announces a new multi-platform collaboration that will integrate iHeartMedia across TNA's premium live events, weekly televisi...
17/03/2026
The goal was to transform Hard Rock Stadium into a global leader in sports and e...
17/03/2026
Spectrum has announced the launch of its new Multiview feature in the Spectrum TV App, giving customers the ability to watch up to four NCAA men's or women&...
17/03/2026
Genius Sports deal also covers data technology, AI, fan engagement, and performance analysis....
17/03/2026
Net Insight is supporting the rollout of a new state-wide centralized operation with Rede Massa, which is an SBT affiliate, the Brazilian regional television ne...
17/03/2026
Featuring audio from practice sessions, qualifying races, and Grand Prix races, the film represents Apple's sports-media ambitions
At Sunday night's Ac...
17/03/2026
Live broadcast has always been one of the most demanding environments in media a...
17/03/2026
DirecTV is introducing several new viewing features, including a multi-screen March Madness Mix channel and an updated Sports Central mobile app hub, ahead of...
17/03/2026
Deltatre has announced a multi-year partnership with ATP Media, the media arm of the ATP Tour, covering broadcast graphics, data, and production across the 2026...
17/03/2026
The Detroit Pistons have announced a third consecutive season partnering with Sc...
17/03/2026
Fresh Finds Africa spotlights emerging artists and movements across the continent and its global diaspora, with listeners tuning in to discover new Afro-forward...
17/03/2026
Last month, more than 60,000 fans piled into Bangkok's Rajamangala National ...
17/03/2026
Vintage-inspired channel strip joins line-up
Black Rooster Audio's latest plug-in provides an all-in-one mixing tool inspired by classic analogue consol...
17/03/2026
Level and EQ voice, reverb and noise independently
The latest plug-in to join Accentize's collection is said to take a new approach to dialogue processi...
17/03/2026
UHF radio mic & IEM bandwidth at risk
Once again, the UHF bandwidth that is currently allocated to RF audio gear is at risk of being reassigned to high-spee...
17/03/2026
Last Friday, the first Plant Fire Department Training Week in Bavaria successf...
17/03/2026
New campaign from NAATI and SBS CulturalConnnect highlights how we all deserve ...
17/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/03/2026
3D streaming infrastructure provider Miris today announced the launch of a public beta for its new 3D asset streaming platform. Miris is building the infrastruc...
RH Factor Relies on Its Arsenal of Genelec Active Monitors as the TV Landscape Evolves posted: 01/05/2017 
