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Dramas and OTT in focus at MIPCOM --
Wed, 14 Oct 2015 12:06
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MIPCOM 2015 took place from 5 to 8 October in Cannes, France. Leading television executives and delegates from across the globe congregated to network, attend discussions on the state of television and entertainment, as well as to participate in a host of deals and form key alliances.
A record number of over 13 700 delegates from 108 countries, including more than 4800 acquisition executives of which 1600 were acquiring for digital platforms gathered in Cannes for the 31st edition of MIPCOM.
High-end dramas were the most popular genre at MIPCOM this year, driven by strong demand from international broadcasters and new platforms for top-of-the-line shows to offer their audiences or subscribers. As competition grows to attract viewers, whatever the device used to watch shows, Fox TV Group s Dana Walden said that content creators now face a hit-driven business.
It was against this backdrop that MIPCOM hosted an expanded World Premiere TV Screening programme which featured an unprecedented number of major dramas.
Commenting on the international appetite for major drama projects, Armando Nunez, president and CEO CBS Global Distribution Group went on the record before MIPCOM saying, We have never seen as healthy and robust a demand for premium content as we are currently seeing. I don t expect that view is going to change at any point in the nearest future.
The demand for premium drama was reflected by the packed World Premiere TV Screenings and the major series that were brought to MIPCOM, said Laurine Garaude, director of Reed MIDEM s Television Division. The inaugural MIPDrama Screenings next year at MIPTV will allow some 250 international buyers to get exclusive access to the best and latest drama in the market and further develops MIPTV and MIPCOM as launching pads for major international drama.
With MIPCOM bringing together international broadcasters, the US majors, TV production and sales companies, digital powerhouses such as YouTube, Netflix, Hulu, Facebook, Amazon Studios, Twitter and newer OTT players like UK-based Hopster or Icflix Media in the Middle East, a large part of the MIPCOM 2015 conference programme was focused on how OTT, SVOD and streaming services are transforming business models and strategies.
According to Digital TV Research, OTT live and VOD services will generate around US$26 billion this year and US$56 billion by 2020.
At MIPCOM s OTT and Global Channel Strategy Summit and the Carriage Deal Forum, delegates met to examine the latest channel launches, new offerings from the world s leading delivery platforms and how business models will be impacted by OTT developments and the growth in streaming and SVOD services.
According to Andrew Moss, chief commercial officer at media strategy consultancy Oliver & Ohlbaum, audiences of the future will consume content by distribution methods we haven t even contemplated yet. He told a Carriage Deal Forum meeting that opportunities remain for channel operators, particularly in the BRICS countries.
Sophie Turner Laing, Endemol Shine Group s CEO silenced those who predicted the death of television. She told her MIPCOM audience that in one of the most exciting times for the business, forming partnerships with different media creators will be the path forward in the multi-platform world. Laing said that Icon, the new Endemol Shine joint venture with YouTube superstar Michelle Phan, was an example of this kind of partnership.
As MIPCOM progressed, a slew of diverse deals, investment pacts and upcoming slates were announced reflecting the wide-range of programming genres on offer and the international participation at the event. In addition to numerous international deals concluded at MIPCOM 2015, the French mobile network operator company Orange revealed it is upping its presence in Africa via Orange Digital Ventures which is funding Afrostream an SVOD platform showing African, African/American and African/Caribbean TV series and films. The Orange backing will help Afrostream develop its streaming service in Africa, Europe, the Caribbean and South America.
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