
Massimo Bertolotti (Sky Italy): "it is the optimum time to adopt 4 K because it coincides with the migration to IP environments" La migraci n a entornos IP y a la generalizaci n de aqu al pr ximo a o de la venta de pantallas compatibles con HDR convierten este momento en id neo para adoptar el 4K seg n el director de innovaci n y distribuci n multimedia en Sky Italia.
Massimo Bertolotti, director de innovaci n y distribuci n multimedia en Sky Italia, ha acudido un a o m s a la 4K Summit para compartir la experiencia de Sky en Ultra Alta Definici n. Bertolotti inici su intervenci n asegurando que la Ultra Alta Definici n no puede quedarse solo en la alta resoluci n. El HDR va mucho m s all y no tiene solo que ver con la tecnolog a, sino en ofrecer una nueva experiencia al usuario de cara a ganar en valor real. Sin duda, el HDR ofrece una nueva experiencia .
En el caso de Sky Italia han optado por utilizar la tecnolog a HLG.
Queremos innovar pero no generar un impacto excesivo en los consumidores. Mucha gente tiene pantallas 4K pero no con suficientes bits como para soportar todos los tipos de HDR. El HDR HLG es la opci n que nos ofrece mayor compatibilidad , admite Bertolotti.
A su juicio tanto los sistemas de captaci n como las infraestructuras est n listas para producir eventos en 4K en directo. Sin embargo, admite que los costes de infraestructura siguen siendo problem ticos pero en alg n momento tendremos que enfrentarnos a ello y deber amos hacerlo ahora . Y, seg n el directivo de Sky, es el momento ptimo para adoptar el 4K porque coincide con la migraci n a entornos IP y a la generalizaci n de aqu al pr ximo a o de la venta de pantallas compatibles con HDR.
Uno de los aspectos clave para este desarrollo es la armonizaci n. Para el usuario es muy compolejo identificar los dispoitivos que son compatibles. Hay demasiados logos UHD por parte de la industria de consumo , se ala.
Otra confusi n procede de la interoperabilidad como ya ocurri en 2006 con el despegue de la Alta Definici n , admite.
Realidad virtual
Sky Italia est empleando resoluciones 4K en sus proyectos de realidad virtual. La aplicaci n Sky VR, disponible en todos los pa ses en los que opera, est ganando popularizaci n. La aplicaci n est disponible de forma gratuita y ofrece una amplia gama de v deo inmersivo en 360 grados para dispositivos Samsung Gear VR y Oculus Rift.
Por el momento han producido varios eventos deportivos y musicales y en los pr ximos d as se llevar a la realidad virtual un cap tulo de la serie Gomorra. En breve, Sky tiene previsto la producci n en directo en VR de la final de un talent show.
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