NAB 2026: Calrec and Grass Valley announce partnership to integrate ImPulseV with AMPP platform

Calrec (Booth C6907) and Grass Valley (Booth C2408) announced a long-term broadcast audio technology partnership at NAB Show 2026, centred on integrating Calrec's ImPulseV virtual DSP software with Grass Valley's AMPP cloud-native live production platform.

The companies stated that the integration is intended to provide a unified environment for managing live broadcasts, combining audio and video workflows within a software-defined production framework. ImPulseV will be integrated into the AMPP ecosystem, initially through AMPP Control, with plans to develop a fully native ImPulseV application running on AMPP.

The collaboration is designed to extend AMPP's audio capabilities alongside its existing video production functionality, supporting high-end live production workflows within a single platform. The companies outlined that the approach aligns with wider industry developments in software-defined production, open standards and multi-vendor integration.

Sid Stanley, managing director at Calrec said, We are delighted to be partnering with Grass Valley, an organisation that shares our belief that innovation, people, and technology define the future of our industry. In today's fast-moving production landscape, strong solutions and trusted collaborations are more critical than ever.

Our virtual ImPulseV technology, combined with the Grass Valley's AMPP Ecosystem, creates a powerful proposition, uniting best-in-class solutions to give broadcasters the freedom to build, scale, and adapt without compromise. This marks the next evolution of Calrec's strategy, empowering our customers with true choice, flexibility, and control in a software-defined world.

Sid continues: As our industry transforms, the need for agile, scalable, future-ready solutions has never been greater. Together, Calrec and Grass Valley are setting a new standard, combining cloud, virtualisation, and multi-vendor integration into one seamless ecosystem for next generation production.

The introduction of ImPulseV into this ecosystem is a key milestone, enabling customers to deploy everything from micro-control rooms to global production environments with speed and precision - shaping infrastructure around their needs, not the other way around.

This is not just an important announcement for today, but a meaningful step towards the future. Both Grass Valley and Calrec are deeply committed to continuous innovation and investment - because in a world moving this fast, standing still is not an option.

Adam Marshall, chief product officer at Grass Valley, said, With the integration of Calrec's ImPulseV into AMPP, we are extending the power of software-defined production with tier-one audio workflows. Media organizations can now deploy premium audio capabilities in a fully software-defined environment while maintaining the quality, responsiveness, and familiar operator control expected for high-value live production. Whether on-prem, in the cloud, or across hybrid environments, it all operates within a single, unified platform.

The integration is designed to address the challenges associated with virtualising audio workflows while maintaining quality, latency and operator control. The combined approach includes shared orchestration and control, scalable infrastructure, support for cloud and on-premise deployment, and resource allocation aligned to live production requirements.

We are giving broadcasters maximum flexibility in how and where they deploy their audio production; without forcing them to choose between functionality, quality and control, added Stanley.

ImPulseV supports deployment across commercial off-the-shelf hardware, public and private cloud environments, existing processing hardware and distributed resources. It forms part of Calrec's ecosystem, powered by True Control 2.0, which enables management of multiple Calrec consoles or processing cores within a single control environment.

Through integration with AMPP, the platform is intended to support flexible management of production resources across local, cloud and remote environments. Both ImPulseV and AMPP operate on OpEx-based deployment models, enabling scalable resource allocation for live production workflows.

LINK:	https://www.sportsvideo.org/2026/04/19/nab-2026-calrec-and-grass-valle...
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