Sony Pixel Power calrec Sony

InSync marks major milestone with gold standard attention to detail

02/02/2023

InSync marks major milestone with gold standard attention to detail

Brie Clayton February 2, 2023

0 Comments

20th anniversary sees unprecedented quality advances in format and frame rate conversion, and software ported to ARM

InSync Technology, world-leading developer of high-quality video conversion, is celebrating its 20th birthday at NAB 2023 (booth C2013, Las Vegas Convention Center, 16 - 19 April). Demonstrations on the booth will focus on the remarkable advances in quality in its algorithms, ensuring that fine detail is preserved in even the most challenging content, such as fast-moving sports.

FrameFormer, InSync's flagship solution, delivers industry-leading motion compensated frame rate and format conversion. This is available as a standalone solution or embedded in products from other leading vendors including AWS Elemental, Comprimato, Dalet, Hiscale, M2A and Telestream.

Continuing development of the algorithms in FrameFormer, driven by real-world user experiences, has led to ever-more faithful retention of fine detail; for example, small balls travelling at speed across the frame, as you would find in challenging sports coverage. At the same time, engineers continue to advance the CPU-only application delivering direct cost benefits to the user by reducing the compute processing power required by as much as 20%.

COW NAB News

January 16, 2023Ikegami Reports Ongoing Transition from HD-SDR to UHD-HDR and SDI to IP Broadcast Production Through 2022Accompanying images show the Ikegami UHK-X750 IP-capable 4K-UHD HDR HFR camera plus

January 13, 2023The National Association of Broadcasters and NAB Show Celebrate Centennial YearPlans include an interactive website, story sharing campaign and special events The

Designed from the ground up to be vendor and architecture agnostic, FrameFormer is now available for deployment on ARM based platforms. This reduces the processor demand still further, reducing cost, power consumption and environmental impact.

Our users include the world's leading sports federations and broadcasters, said James Taylor, CEO of InSync Technology. We deeply engage to understand what really matters to them, and the thoughts of their golden eyes' engineers give us real insight into how our solution preserves the critical detail they need. I am extremely proud that the InSync team continuously adapts and improves to meet these heavily demanding applications that deliver the best viewer experience, while at the same time reducing our impact on processing and the environment.

InSync was founded in 2003 by world leading broadcast engineers specialising in video standards conversion. Initially providing modular video processing systems for some of broadcast's biggest vendors, InSync continues to invest in and advance its knowledge and experience to create the next generation of signal processing technology. Since 2013 it has been an employee-owned business.

You can find InSync in a prominent position in the Central Hall at NAB2023, booth C2013.

###

Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.

Enter your email address, a first and last name, and let us know what you'd like to see more of in the message!

-- Sign up: * indicates required

Email Address *

Name

--
LINK: https://creativecow.net/insync-marks-major-milestone-with-gold-standar...
See more stories from creativecow

North America Stories

11/05/2026

Ross Production Services 48-Foot HyperMax-1 Truck Quickly in Demand

New production unit features not only wealth of Ross gear but also Sony cameras, Canon lenses, and a Calrec Argo S audio board...

11/05/2026

Solid State Logic Launches TCA Tour Portable Audio Production System

Solid State Logic (SSL) has announced TCA Tour, a portable fly-away audio production system built from System T components for broadcast, touring, and live prod...

11/05/2026

Riedel Communications Named Official Connectivity Integration Provider for Glasgow 2026 Commonwealth Games

Riedel Communications has announced it will serve as Official Connectivity Integ...

11/05/2026

G&D and NETGEAR AV Launch KVM-over-IP Plugin for Automated Network Configuration

Guntermann and Drunck (G&D) and NETGEAR AV have announced a plugin that automates network configuration for G&D KVM-over-IP deployments on NETGEAR AV Line infra...

11/05/2026

The Famous Group and Elite Edge Announce Unified Ownership

The Famous Group (TFG) and Elite Edge, a production studio specializing in live-action production, show opens, set design, and fabrication for sports and live e...

11/05/2026

SVG All-Stars: Odair Auger, Tech Project Manager, NBCUniversal Telemundo Enterprises

The native of S o Paulo, Brazil, will play a crucial role in the broadcaster'...

11/05/2026

Cobalt Digital to Showcase IPMX/ST 2110 Ecosystem at BroadcastAsia 2026

Cobalt Digital will exhibit its IPMX/ST 2110 product lineup at BroadcastAsia 2026 (Stand 5D2-4), anchored by the COBALT blueCORE family of standalone signal pro...

11/05/2026

Interra Systems to Demonstrate QC, Monitoring, and Captioning Solutions at BroadcastAsia 2026

Interra Systems will exhibit at BroadcastAsia 2026 (Stand 5C1-10), demonstrating...

11/05/2026

T-Mobile Deploys 5G and AI Tools Across 2026 PGA Championship

T-Mobile is serving as a technology partner for the 2026 PGA Championship at Aronimink Golf Club in Newtown Square, Pennsylvania, deploying 5G connectivity and ...

11/05/2026

Vizrt Named Official Technical Supplier of Eurovision Song Contest 2026

Vizrt has announced it has been named an Official Technical Supplier of the Eurovision Song Contest 2026, in partnership with host broadcaster ORF. The 70th edi...

11/05/2026

WNBA and AWS Announce Multi-Year Partnership

The WNBA and Amazon Web Services (AWS) have announced a multi-year partnership making AWS the Official Cloud and Cloud AI Partner of the WNBA. AWS is also joini...

11/05/2026

NAB 2026: kronehit Awards Lawo and SLG Broadcast Contract for Full Studio Modernization

Austrian private broadcaster kronehit publicly awarded SLG Broadcast AG and Lawo...

11/05/2026

Behind The Mic: PGA Championship Changing Weekday Announcer Lineup for 2026 Tournament

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

11/05/2026

L3Harris Reaches Over 50% in FAA Telecommunications Modernization

L3Harris has completed more than 50% of a nationwide effort to rebuild the invisible backbone of America's airspace....

11/05/2026

CBS Sacramento Debuts New AR/VR Studio

Share Copy link Facebook X Linkedin Bluesky Email...

11/05/2026

Gray Media Advances James Fitch to Senior VP, News Services

Share Copy link Facebook X Linkedin Bluesky Email...

11/05/2026

Smarter Monetization Stronger Retention and PurposeDriven...

As Asia Pacific's streaming market continues to evolve, operators across the region are rebalancing their strategies and shifting their focus from subscribe...

11/05/2026

QuickLink to Highlight Latest StudioEdge Models StudioPr...

LONDON, MAY 11, 2026 QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will showcase its latest innovat...

11/05/2026

Cobalt Digitals BroadcastAsia Line up Highlights Flexible...

Cobalt Digital's BroadcastAsia Line-up Highlights Flexible End-to-End IPMX/ST 2110 Ecosystem Award-winning blueCORE standalone signal processors at the he...

11/05/2026

Encompass and VideoMagic Launch Altitude Intelligence to...

Encompass Digital Media, in partnership with VideoMagic International, announced at NAB 2026 the launch of Altitude Intelligence, an AI-powered platform designe...

11/05/2026

Louis Libin Preps for the World Cup's Spectrum Crunch

Share Copy link Facebook X Linkedin Bluesky Email...

11/05/2026

Report: Broadcast Employment Hard Hit by AI

Share Copy link Facebook X Linkedin Bluesky Email...

11/05/2026

Alfalite installs 150 LED panels in Torre Iberdrola audit...

Alfalite, the only European manufacturer of LED screens, has completed a major new corporate installation in Spain with the upgrade of the auditorium at Torre I...

10/05/2026

Berklee Honors Jacob Collier, Jill Scott, and Vinnie Colaiuta at 2026 Commencement

Berklee Honors Jacob Collier, Jill Scott, and Vinnie Colaiuta at 2026 Commenceme...

09/05/2026

New SoundApp ARA Plugin Transforms Boris FX CrumplePop

New SoundApp ARA Plugin Transforms Boris FX CrumplePop Jessie Electa Petrov May 9, 2026 0 Comments CrumplePop 2026.5 streamlines music, voice, and cin...

09/05/2026

Celebrating a TV Legend: Sir David Attenborough

Share Copy link Facebook X Linkedin Bluesky Email...

09/05/2026

Playmetrics Acquires SportsEngine From Versant

Share Copy link Facebook X Linkedin Bluesky Email...

08/05/2026

NBC Sports, Peacock Scale Vertical-Video Production Across Sports - and Beyond - Ahead of FIFA World Cup 2026

NBC's 9:16 live-production workflows power Courtside Live, Rinkside Live, Vi...

08/05/2026

ESPN Pieces Together Production Strategy After WNBA's Unsettled Offseason

Native 1080p HDR productions will rely on a mix of remote workflows from Bristol and Los Angeles Despite another prosperous WNBA season in 2025, there was no g...

08/05/2026

SVG GameDay, Ep. 14: Buffalo Sabres' Autumn Bolton - Bringing Back Better Days at KeyBank Center

In-venue and creative video staffers at the professional and collegiate level ha...

08/05/2026

ESPN and Players Era Announce Multi-Year Broadcast Agreement for Mens College Basketball Championships

Players Era, an EverWonder Studio company, and ESPN have announced a multi-year ...

08/05/2026

BFBS Selects Synamedia to Build Next-Generation Digital Platform for UK Armed Forces

BFBS (British Forces Broadcasting Service) has announced the selection of Syname...

08/05/2026

UFC and Joe Hand Promotions Launch Championship Rounds Commercial Subscription Package

UFC and Joe Hand Promotions, UFC's exclusive commercial distributor in the U...

08/05/2026

Ease Live Granted US Patent for Interactive Streaming Overlay Technology

Ease Live, an Evertz company, has announced it has been granted US Patent No. 12,556,777 for its graphical overlay technology for interactive live streaming. Th...

08/05/2026

Ateme Deploys OTT Platform for VTVcabs VTVprime Service in Vietnam

Ateme has announced that VTVcab has deployed Ateme's OTT platform to power its VTVprime streaming service in Vietnam. The deployment covers live and on-dema...

08/05/2026

Amagi Launches In-Content Ads Marketplace for CTV Advertising

Amagi has announced the availability of its In-Content Ads offering via the Amagi ADS PLUS marketplace, providing programmatic access to ad formats inserted dir...

08/05/2026

USA Sports Dives Headfirst Into Its Inaugural WNBA Season With Onsite Postseason-Style' Productions

Young broadcaster will deploy 11-camera complement on large chunk of games, At ...

08/05/2026

Ratings Roundup: NBCs Derby Coverage Hits All-Time High; 1st Round of NBA, NHA Playoffs Up Big

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

08/05/2026

A Mother's Day Toast to Joan Rubinsky in Theater Camp

Molly Gordon and Ben Platt appear in Theater Camp. (Courtesy of Searchlight Pictures) By Lucy Spicer Her character is the beloved founder of the AdirondACTS...

08/05/2026

G&D KVM-over-IP Plugin for Netgear AV Simplifies Deployments

Share Copy link Facebook X Linkedin Bluesky Email...

08/05/2026

Riedel to Support Glasgow 2026 as Official Connectivity I...

Riedel Communications today announced its return as a sponsor of the Glasgow 2026 Commonwealth Games, where the company will serve as the Official Connectivity ...

08/05/2026

Miri V410 Encoder-Decoder Wins 2026 NAB Show Product of t...

For the second straight year, Miri Technologies Inc. has been honored with a pair of coveted awards at the broadcast, media and entertainment industry's pre...

08/05/2026

Nine Alumni Nominated for Tony Awards

Nine Alumni Nominated for Tony Awards More than 20 alumni contributed to this year's Tony-nominated productions. May 7, 2026 By Tori Donahue Boston Co...

08/05/2026

Report: Rise of Video Podcasts Prompts Hybrid Approach

Share Copy link Facebook X Linkedin Bluesky Email...

08/05/2026

U.K. Military Broadcaster Taps Synamedia for Digital Platform

Share Copy link Facebook X Linkedin Bluesky Email...

08/05/2026

Gayle Benson To Receive NAB Leadership Foundation Leadership Award

Share Copy link Facebook X Linkedin Bluesky Email...

08/05/2026

Dems Blast FCC Disney Probe As 'Egregious Abuse of Power'

Share Copy link Facebook X Linkedin Bluesky Email...

08/05/2026

Liberty University on why broadcast technology isn't just a technical investment, it's a human one

Liberty University on why broadcast technology isn't just a technical invest...

08/05/2026

COW Jobs: UGC, On-Camera Video Content

COW Jobs: UGC, On-Camera Video Content Brie Clayton May 7, 2026 0 Comments UGC, On-Camera Video Content April 17, 2026Documentary Editor - US,......