SONY COMPUTER ENTERTAINMENT INTRODUCES NEW COLOR VARIATIONS FOR PLAYSTATION VITA Aqua Blue,� Neon Orange� and Glacier White� Available September 7

Tokyo, September 1, 2015 - Sony Computer Entertainment Inc. (SCEI) today announced that the PlayStation Vita (PS Vita) Wi-Fi model (PCH-2000 series) will become newly available in Aqua Blue, Neon Orange and Glacier White colors in Japan, on September 17 at a recommended retail price (RRP) of 18,980 + tax JPY. PS Vita in Aqua Blue will also be available in North America starting in November at a RRP of $199 USD*1.

In addition to the popular Black color, PS Vita will be available in a fresh Aqua Blue color, a vibrant Neon Orange, and also Glacier White, a color that is inherited from the PlayStation 4 system. The new color variations apply the same color on both the front and rear of the system, and are aimed to target a broad range of users, from children to adults. Users can select their favorite PS Vita to enjoy exciting entertainment experiences only possible on PlayStation .

Furthermore, in addition to highly acclaimed titles, such as Minecraft: PlayStation Vita Edition (Mojang AB) and Taiko no Tatsujin V Version (BANDAI NAMCO Entertainment Inc.), the PS Vita system's game portfolio in Japan will continue to expand with the release of anticipated titles such as Sengoku Muso 4 Empires (KOEI TECMO GAMES CO., LTD.), BIOHAZARD REVELATIONS 2 (CAPCOM CO., LTD.), GOD EATER RESURRECTION (BANDAI NAMCO Entertainment Inc.), AirShip Q (Cygames, Inc.) and DRAGON QUEST BUILDERS (SQUARE ENIX CO., LTD.).

SCE will continue to further expand the PS Vita platform through the launch of new color variations and an exciting software title lineup.

*1 Aqua Blue in North America will be available in limited quantities.

Product name PlayStation Vita (PS Vita)

Color / Product Code Black PCH-2000 ZA11

Glacier White PCH-2000 ZA22

Aqua Blue PCH-2000 ZA23

Neon Orange PCH-2000 ZA24

Release date Japan: September 17, 2015

US: November, 2015

Recommended retail price 18,980 + tax JPY

$199 USD

*Design and specifications are subject to change without notice.

About Sony Computer Entertainment Inc. Recognized as a global leader and company responsible for the progression of consumer-based computer entertainment, Sony Computer Entertainment Inc. (SCEI) manufactures, distributes, develops and markets the PlayStation 4 computer entertainment system, the PlayStation 3 (PS3 ) computer entertainment system, and the PlayStation Vita (PS Vita) portable entertainment system. SCEI has revolutionized home entertainment since it launched PlayStation in 1994. PlayStation 2 further enhanced the PlayStation legacy as the core of home networked entertainment. PSP (PlayStation Portable) broadened the entertainment experiences into the portable arena. PS3 is a computer entertainment system that incorporates the powerful Cell Broadband Engine and RSX processors. PS Vita is an ultimate portable entertainment system that offers a revolutionary combination of rich gaming and social connectivity. PlayStation 4 redefines rich and immersive gameplay with powerful graphics and speed, intelligent personalization and deeply integrated social capabilities. PlayStation Network, that includes PlayStation Store, delivers unparalleled online gaming experience to PlayStation users. PlayStation Now, a streaming game service that leverages cloud-based technology, enables users to instantly enjoy a wide range of PS3 games on numerous Internet-connected devices they use every day. SCEI also delivers the PlayStation experience to open operating systems through PlayStation Mobile, a cross device platform. Headquartered in Tokyo, Japan, SCEI, along with its affiliated companies, Sony Computer Entertainment America LLC and Sony Computer Entertainment Europe Ltd., and its division company, Sony Computer Entertainment Japan Asia, develops, publishes, markets and distributes hardware and software, and manages the third party licensing programs for these platforms in their respective markets worldwide.

PlayStation is a registered trademark of Sony Computer Entertainment, Inc. All other trademarks are property of their respective owners.

LINK:	http://www.scei.co.jp/en/corporate/release/2015/150901.html?rss=true...
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