Upfronts 04: Univision to Broadcast Copa America Centenario

Univision has secured the rights to broadcast the Copa America Centenario, the giant soccer tournament to be held in the U.S. in the summer of 2016.

The Spanish-language broadcaster plans to announce the rights during its upfront presentation next week. Univision is nearly sold out of commercials for its coverage of the World Cup this year, but this is the last year it has rights for that worldwide competition. The Copa America Centenario, which celebrates the tourneys 100th year in 201,6 will feature the top teams from the Americas, giving its soccer-hungry viewers something to gorge on.

Univision will also announce plans to air four new novelas - La Gata, Hasta El Fin Del Mundo, Mi Coraz n Es Tuyo and La Malquerida.

The El Rey network, a new affiliate of Univison, plans to announce a second season of its series From Dusk Till Dawn, along with Matador, Lucha and The Directors Chair.

Univision is the one company that can offer advertisers the transmedia solutions to engage deeply with Hispanic consumers and build the lasting relationships that will move the needle for their brands, Randy Falco, president and CEO of Univision Communications, said in a statement. We are Hispanic America's most trusted media source and are everywhere our audience is - a powerful formula that gives us the ability to help marketers tap into our audience's passion points and enormous purchasing power like no one else. With our positioning, the spirit of innovation that permeates everything we do and the outstanding programming across broadcast, cable, digital and social platforms we are showcasing, we are continuing to define our industry while delivering results for our advertisers, partners and audiences.

Below is the press releases full list of shows on Univision's networks and platforms.

Here is a full list of the new shows on Univision's networks and platforms.

UNIVISION NETWORK

Telenovelas

With nail biting story lines featuring the most beloved stars and acclaimed directors and producers in the Hispanic community, Univision telenovelas are guaranteed to enthrall audiences once again.

La Gata - This telenovela follows the story of Esmeralda, a young woman who lives in the poor neighborhood of La Barranca, a place where many, like her, live in abject poverty without the protection and love of a family; a place where she is exploited by the person raising her and has little to look forward to in life. But there is hope. Esmeralda becomes friends with a young man from a good family and, with time, they fall in love - a love that has to remain hidden from the young man's family, a love that is threatened to be destroyed by lies and deception. This telenovela features Maite Perroni and Daniel Arenas, and is produced by Nathalie Lartilleux. (Monday - Friday, Primetime, Televisa) - June 2014

La Malquerida (The Bad Mistress) - This is the story of Acacia, a young girl whose father is killed in a terrible accident. The loss of her father is further complicated when her mother, Maria, discovers their hacienda (family estate) is in debt. Esteban, a handsome and capable employee, asks Maria to accept his help in saving the estate. Esteban and Maria's working relationship becomes one of mutual love. All seems well, except for one thing: Acacia cannot accept her mother's new love, and as she develops into a beautiful young woman, Esteban discovers he carries a secret passion for her, as well. This love-triangle features Victoria Ruffo, Ariadne Diaz, Cristian Meier, and is produced by Jose Alberto Castro. (Monday - Friday, Primetime, Televisa)

Hasta el Fin del Mundo (Until the End of Time) - This is the intricate tale of Sofia, the oldest of three sisters, who takes the helm of her family's chocolate factory after her father's death. Engaged to a man who is ambitious and using her as a stepping stone, she feels an immediate and mutual attraction to Salvador, a race-car driver who, due to some unfortunate circumstances, is working as her chauffeur. Sofia and Salvador never tire of demonstrating that despite the hurdles, love is possible. The telenovela stars Marjorie De Sousa, international singing sensation Pedro Fernandez, Julian Gil and Claudia Alvarez, and is produced by Nicandro Diaz. (Monday - Friday, Primetime, Televisa)

Mi Coraz n es Tuyo (My Heart is Yours) - Life's journey hasn't been easy for Ana who works as an exotic dancer in a club and has just lost the home she struggled to own. She knows she has to start over. Through a clerical error at an employment agency, Ana finds herself applying for the job of nanny to a wealthy widower, Fernando, with seven difficult children. Somehow, without credentials or a cultured background, Ana manages to charm the children and help in the recovery process from the loss of their mother. Meanwhile, Fernando pursues a woman with a suitable pedigree, but it becomes increasingly obvious that he is smitten with Ana and she is smitten with him. Featuring Silvia Navarro, Jorge Salinas, Mayr n Villanueva, and is produced by Juan Osorio. (Monday - Friday, Primetime, Televisa)

Reality Shows

Nuestra Belleza Latina 9 (Our Latin Beauty) - Univision's hit beauty pageant and reality show returns for its ninth season. The highest rated reality show on Spanish-language television and the first TV show (in English or Spanish) to top Facebook's weekly buzz rankings, will once again feature 12 young women who compete to become Hispanic television's next big star. The reality competition takes viewers on the journey beginning with auditions across the country and throughout the grueling process to be selected as the finalists. A renowned panel of judges and beauty experts, along with viewer participation, determine the winner. (Sunday, Primetime - Univision)

Movies

Pantelion Films - Univision and P

LINK:	http://www.broadcastingcable.com/news/programming/upfronts-2014-univis...
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