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Nielsen Announces Impressions First Initiative

21/09/2021

NEW YORK-In what could be a major shift in the way local TV viewing is measured and local TV ads are sold, Nielsen has announced an Impressions First Initiative to support an industry-wide move to impressions-based buying and selling in local markets across the country.
LINK: https://www.tvtechnology.com/news/nielsen-announces-impressions-first-...
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