Seven News Installs Viz Story Across Australia As Part of Digital Campaign

--

Vizrt, the world's leading provider of visual storytelling tools for media content creators, has installed Viz Story across the entirety of Seven News, the news arm of Seven West Media - one of Australia's leading integrated media companies.

Andrew Anderson, Head of Operations at Seven West Media says, Viz Story was chosen to create content for the newly launched 7news.com.au website and so right now we use Viz Story to quickly publish branded video to the site. We will soon use more of the Viz Story capabilities to publish direct to multiple platforms such as YouTube, Twitter and Facebook.

All of Seven West Media hubs in Australia's major cities (Sydney, Melbourne, Adelaide, Perth, Canberra, Maroochydore and Brisbane) have dedicated Viz Story installations. These installations also include live ingest capture with the capability to edit content during the ingest with growing file and clip up capabilities, for fast turn-around of broadcast news segments.

The installation of Viz Story at Seven News was part of a larger digital campaign to publish more content online than terrestrial, with an internal network wide KPI to publish 250 videos a day. During a recent breaking news events in Christchurch, New Zealand they published 30 videos a day from Sydney alone.

Mat Cooley, Head of Viz Design Group at Seven West Media, says, We did a very comprehensive search for a system that can do what Viz Story does. As a company we have great experience with other products from Vizrt, but Viz Story made sense for a multitude of reasons including: using Viz Artist not just for regular studio output but for internet content; Viz Story gives digital video producers all the tools they need which makes creative process seamless; using templates made by our Viz Artist team gives us control over 7News.com.au branding.

Jonathan Watson, Regional Sales Manager, Vizrt Oceania says, Seven is a leader in utilizing Vizrt technologies to gain greater efficiencies and brand improvements. We learned a lot by being in close collaboration with the Seven digital teams, not just the broadcast side of Seven operations.

About Seven News

Seven News is part of Seven West Media, and has journalists using Viz Story across their seven different Australian locations. Seven West Media is the home to many of Australia's leading media businesses and the biggest content brands, and is expanding its presence in the further delivery of its video and publishing content beyond its digital broadcast channels and across an array of platforms.

About Vizrt

Vizrt is the world's leading provider of visual storytelling tools for media content creators in the broadcast, sports, digital and esports industries. Vizrt offers market-defining software-based solutions for real-time 3D graphics, video playout, studio automation, sports analysis, media asset management, and journalist story tools. More than three billion people watch stories told by Vizrt customers everyday including from media companies such as CNN, CBS, NBC, Fox, BBC, BSkyB, Sky Sports, Al Jazeera, NDR, ZDF, Star TV, Network 18, Tencent, and many more.

Vizrt is a global and diverse company with over 700 employees, operating in 30 offices worldwide, and recently has acquired IP-based, software-driven live video solution company, NewTek. Vizrt is a privately-owned company by Nordic Capital Fund VIII.

Vizrt is creative power made easy.

###

LINK:	https://news.creativecow.net/story/896969...
	See more stories from creativecow

Europe Stories