
(23/02/2015) Some may say bigger is better when it comes to speakers, but in this case Avalon Hollywood's owner and audio expert John Lyons says, Its a matter of being louder, cleaner and clearer. The new system, which was unveiled during GRAMMY Weekend at Hollywoods historic venue Avalon two weeks ago, features Powersofts new M-Force technology and is the world's largest subwoofer club installation ever.
While other venues may opt for sound systems featuring a du jour brand, Avalon has its own namesake speaker series. No stranger to conceptualizing game changing speakers, owner John Lyons is an audio expert responsible for installing sound systems at some of the world's leading nightclubs. Making this new speaker a realization is an amazing feat that Lyons and premier audio engineers at EAW and Powersoft have worked rigorously for two years to perfect.
It creates earth crushing sub bass, says Lyons.
Each speaker cabinet includes a 40 Powersoft cone: the largest ever and the result of the latest technological advances in electro acoustics. Lyons and EAW were able to use such a large cone by incorporating Powersofts patented M-Force moving magnet linear motor technology into the cabinets, which enabled more air movement with faster response time.. and zero power compression. The result was a cleaner, more powerful sound that was previously impossible to produce particularly in the lower frequency ranges.
Powersofts M-Force technology is an innovative method of acoustic transduction characterized by a moving magnet and genuine push-pull behavior. This application of positive and negative electromagnetic fields allows for the motor to oscillate at an unprecedented level. It is so powerful that if the motor were used outside of a speaker system, it would be able to move with 1,000 lbs of force. Each subwoofer cabinet (there are six in total) also contains (2) Powersoft M-Drive modules, which are used to supply power for the M-Force motor, the cone and each of the traditional speakers. The M-Drive is the most powerful single module ever made, and able to generate 15,000 watts at 2 ohms.
On February 7, Avalon Hollywood unleashed the unprecedented 40-inch subwoofer to the public.
Doing this adds to the Avalon by EAW CLUB.one Sound System, which John Lyons also designed in conjunction with EAW, and officially completing what is called the Bugatti of revolutionary club sound. The innovative setup was unveiled at Avalon's Grand Revel last year, replacing the original Avalon EAW system that was recognized as a world leader and can still be heard in hundreds of nightclubs around the globe.
In addition to installing its awe-inspiring CLUB.one Avalon by EAW Sound System, Avalon revealed a totally transformed entrance and lobby, featuring a new center bar and spacious new ground floor restrooms. In the main room, an extended balcony provides incredible views and new VIP booths. Above, 150 high resolution LED panels now wrap the stage and surround the club, creating an unmatched audio and visual sensory experience that is directed at Avalon's beating heart, the dancefloor.
Throughout the venue, the original 1927 features have been retained and restored to their original luster offering a timeless celebration of the venue's historic pedigree while new multilevel lounges flanking the stage provide a stunning new VIP experience.
About Avalon
Housed in the historic 1753 Vine building, Avalon has been a fixture in North America's dance music landscape since opening in Hollywood ten years ago. Avalon was first opened in Boston in 1998 by founder John Lyons, who then took Avalon to New York, before launching in Los Angeles in 2003, making Avalon one of thelongest running club brands in America. The club won URB Magazine's Best Venue poll, has been named a Top 10 club in the world for atmosphere by Resident Advisor, made DJ Mag's Top 100 Nightclubs List every year since its launch, and was singled out for praise by everyone from Forbes, Hollywood Reporter, Rolling Stone and the WSJ, to Mixmag, I-DJ, People and the Los Angeles Times.
About Powersoft:
Powersoft is the world leader in lightweight, high power, single rack space, energy efficient amplifiers for the professional audio market. Founded in Italy in 1995, headquartered in Florence, Italy, with offices in Ventura, CA, Powersoft couples the experience and precision of its production department with exceptional components to deliver products with perfect audio response and high performance reliability. Its state-of-the-art amplifiers can be found in an array of markets, ranging from stadiums, sporting arenas, theme parks, performance venues and airports to convention centers, churches and clubs, and are used by the worlds leading tour sound companies.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
12/02/2026
Chyron unveils PRIME 5.3, the latest software release of the company's powerful engine for live production graphics. PRIME 5.3 delivers the first official i...
12/02/2026
The vendor's VP of Product Management explains how quality assurance, monito...
12/02/2026
LTN announces the appointment of three experienced executives to lead its new Technology organization: Michal Miskin-Amir as EVP and Head of Technology, Jonatha...
12/02/2026
Riedel Communications has officially opened a new office in Kuala Lumpur, Malays...
12/02/2026
Grass Valley has won a competitive NATO-wide tender to provide the new camera system for NATO's main broadcast studio at its Brussels headquarters. The proj...
12/02/2026
Canon U.S.A announces that the vast majority of broadcast lenses utilized on the NBC live broadcast for the Big Game between New England and Seattle on Sunday w...
12/02/2026
The National Basketball Association (NBA) and NBC Sports announce the entertainm...
12/02/2026
The International Olympic Committee (IOC) announces that beIN MEDIA GROUP ( beIN ), the leading global sports, entertainment and media organisation, has secured...
12/02/2026
The Big 12 Conference and ASB GlassFloor introduces a full LED video sports floor that will debut at the 2026 Phillips 66 Big 12 Men's and Women's Baske...
12/02/2026
ESPN announces Year of the Super Bowl, a sweeping 12-month, multi-platform cel...
12/02/2026
Continuing its commitment to serving the faith-based broadcast and live event community, mobile production company TNDV, a division of Live Media Group, will hi...
12/02/2026
The production team of the long-running German investigative series Achtung Abz...
12/02/2026
Vizrt announces the launch of four Campus Stadium Production Bundles, designed t...
12/02/2026
At NAB Show, LiveU will showcase its broadest IP-video EcoSystem to date, design...
12/02/2026
Welcome to the Sports Video Group's new interview series, Follow the Money, ...
12/02/2026
400 Gbps of bandwidth, layered redundancy, and mobile-first connectivity powered...
12/02/2026
Valentine's Day often comes with a soundtrack. In fact, Spotify data shows that more people used Blend, our shared playlist feature, on February 14, 2025, t...
12/02/2026
Some days you want your music to reflect a specific feeling, memory, or vibe that goes beyond a single artist or genre. You want to do more than listen. You wan...
12/02/2026
Our Medicine S2: Frontline Medicine Through A Blak Lens
12 February, 2026
Media releases
A Bigger, Bolder Second Series showcasing First Nations Frontline ...
12/02/2026
L3Harris' VAMPIRE system fires Thales Belgian-made 70 MM rocket from an FZ60...
12/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/02/2026
The production team of the long-running German investigative series Achtung Abzocke recently upgraded its cameras for the show's 12th season. The objectiv...
12/02/2026
Leading provider of video streaming solutions, Bitmovin, has appointed Ian Baglow as Co-CEO alongside existing CEO and Co-Founder Stefan Lederer. Under this str...
12/02/2026
Vizrt, a leading viewer engagement platform and a trusted expert in live production technologies, today announces the launch of four Campus Stadium Production B...
12/02/2026
Strategic agreement to deliver S3 cloud storage in Switzerland with full data sovereignty and local control including at the level of individual cantons plu...
12/02/2026
Mad About Video is a leading specialist in video for live events and installations throughout Malta. In operation since 2011, it has evolved from a company focu...
12/02/2026
JAGGAER, a global leader in digital procurement and supplier collaboration solutions, today announced the successful delivery of a procurement digitalization pr...
12/02/2026
At NAB Show, LiveU will showcase its broadest IP-video EcoSystem to date, designed to help broadcasters and content creators embrace digital first operations, d...
12/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/02/2026
The six-part crime drama, created by Claire Oakley and produced by Little Door P...
12/02/2026
Wuppertal February 12, 2026
Riedel Opens Kuala Lumpur Office to Strengthen Glo...
12/02/2026
Back to All News
Netflix unveils the trailer for That Night
Entertainment
12 February 2026
GlobalSpain
Link copied to clipboard
WATCH THE TRAILER
DOWNLOA...
12/02/2026
The Digital Product Passport: A New Era of Transparency and Sustainability
Arvato Systems supports companies in getting started with the digital product passp...
12/02/2026
At leading institutions across the globe, the NVIDIA DGX Spark desktop supercomputer is bringing data center class AI to lab benches, faculty offices and studen...
12/02/2026
A diagnostic insight in healthcare. A character's dialogue in an interactive...
12/02/2026
The GeForce NOW sixth-anniversary festivities roll on this February, continuing a monthlong celebration of NVIDIA's cloud gaming service.
This week brings ...
12/02/2026
TIME100 Health list features Scripps Research Professor Darrell Irvine Irvine is recognized for his work in empowering the immune system to fight disease, which...
11/02/2026
FYI: Phone Support Maintenance One thing we pride ourselves on here at Utah Scientific is our 24-hour support included with our signature 10-year hardware warra...
11/02/2026
Leading provider of video streaming solutions, Bitmovin, has appointed Ian Baglow as Co-CEO alongside existing CEO and Co-Founder Stefan Lederer. Under this str...