Wochit named as one of the fastest growing tools being adopted by the video content creator community in the UK

The Digital Production Partnership (DPP) has highlighted Wochit, the social video creation platform, as one of the fastest growing tools being adopted by the video content creator community in the UK in a report released recently.

The report, entitled New Content Creators is the first ever piece of qualitative research in the UK looking into the operational models of new content creators and the suppliers who enable them

The report draws on in-depth interviews with over 30 non-broadcast production companies and their suppliers and repeatedly names Wochit as one of the leading providers within this industry that is increasingly being adopted by content creators in the UK

The DDP is a not-for-profit company, founded by shareholders including ITV, BBC and Channel 4. Its aim is to make fully digital, global, internet-enabled content creation and distribution work more productively for all.

Meanwhile, this year alone, Wochit has signed partnerships with The Week, Time Inc, Johnston Press and most recently Svenska Dagbladet, while also raising $13 million in new funding from media giants ProSieben, Singapore Press Holdings SPH Media Fund, Carlo de Benedetti and several existing investors including Redpoint, Marker LLC and Cedar Fund.

There is now more audio-visual content created for non-broadcast than broadcast distribution much of it very high quality, said DPP Managing Director and author of the report, Mark Harrison. We were keen to find out if this non-broadcast content world had a way of working that was different from broadcast. And the answer, resoundingly, is that it does.

The DPP is extremely grateful to Wochit and the other participating companies who provided such rich insight. These are companies who are playing an active role in redefining the media landscape.

Garrett Goodman, Director of Business Development, EMEA said: Were delighted to be recognised as one of the most popular video creation tools amongst the UKs content creator community by the DPP. This is a diverse community with a wide variety of approaches to making video for digital audiences. . At Wochit were constantly focused on our how platform can enable storytellers to reach wider audiences through video.

The DPP presented the findings of this research, together with a panel of interviewees from the non-broadcast community, at a DPP Open Forum in London on 17 November 2016.

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