DCR Nashville and Nathan Alves Partner on Mobile Visual Art Platform Filled with Claypaky Scenius Fixtures to Paint Nashville Landmarks Red posted: 03/12/2020
Claypaky fixtures for Paint Nashville Landmarks Red
DCR Nashville and Lighting Designer Nathan Alves, a Partner in Darkroom Creative in Franklin, Tennessee, answered the Live Event & Entertainment Professionals' call to action by bathing some of Nashville's iconic landmarks in red light on September 1. Their contribution to the WeMakeEvents #redalertRESTART initiative was the Mobile Visual Art Platform (MVAP) outfitted with 38 Claypaky Scenius fixtures.
The MVAP rolled through Music City with surgical precision, lighting up the Tennessee State Capitol, the AT&T Building (popularly known as the Batman Building), the Ascend Amphitheatre, downtown's Bank of America building the Shelby Street Bridge and the neo-classical Parthenon.
Claypaky fixtures for Paint Nashville Landmarks Red
WeMakeEvents' #RedAlertRESTART campaign is designed to raise awareness and support for the 77% of live events workers who have lost 100% of their incomes during the coronavirus pandemic. The September 1 event was repeated in cities across North America with more than 1,800 venues and companies participating. The call to action implored the US Congress to pass the RESTART Act offering economic relief to the live events industry and to extend PUA payments to the unemployed. Buildings, structures and residences nationwide were lit in red from 9 pm until midnight local time. The experience followed a similar event staged across the UK in August.
Nathan Alves and DCR Nashville's Owner and President Howard Jones had been sharing news on COVID-19's impact on the Nashville live event industry when Alves sent an email regarding #redalertRESTART. Howard was quick to jump on the phone, Alves recalls. He didnt just want to do something but do something interesting and impactful. He asked if Id be willing to help him with this idea he had to put lights on a flatbed. DCR Nashville offers audio, video, lighting and design solutions for live events.
Jones's goal was to create a mobile installation that could engage in a bit of guerrilla marketing, as it were, says Alves. The MVAP allowed us in one evening to paint multiple city landmarks and draw attention to the #WeMakeEvents cause.
Claypaky fixtures for Paint Nashville Landmarks Red
A mix of 38 Claypaky Scenius Spots and Profiles filled the flatbed truck. No other fixtures were featured. Claypaky knows how to make a punchy light, Alves declares. We needed something that had great color and great punch to make the truck work. In some instances, we were painting buildings from across the river or over a block away. The Scenius fixtures were more than capable of answering that call to service. When the team at DCR sent over drawings of the truck with a bunch of Scenius on the back it was an easy call to sign off on.
Alves notes that the lighting task was about horsepower vs color trueness. It feels like we often sacrifice color definition for intensity or vice versa. One of the things Ive enjoyed about the Scenius since I first used them years ago is not having to make that choice. Need a deep saturated red with lots of punch? Scenius can do that for you.
Alves says he's been touring with Claypaky fixtures for more than decade and has never been disappointed with the manufacturer's products. Given that the September 1 event called for the complement of Scenius to live on a flatbed, be powered by a generator and get bounced around violently while we dragged them back and forth from landmark to landmark, I was more than impressed with how they held up.
Claypaky fixtures for Paint Nashville Landmarks Red
Jennifer Moore, Vice President of Sales & Marketing for DCR Nashville, notes that, Claypaky was quick to offer their support in highlighting our efforts for this important event. It's going to take everyone in our industry, from every facet, working together on a collective push to make a difference. We're happy to see manufacturers like Claypaky using their platform for good as well.
Claypaky fixtures for Paint Nashville Landmarks Red
John Schirmer, Shane Hamill and Christopher Wilhelm from DCR Nashville were instrumental in the management and execution of the project with many DCR volunteers contributing their own time to make the event a reality. Longtime friend Brandy Sapp handled logistics and drove the truck. Drew Lombana operated the lights on the truck from inside the cab.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
31/08/2025
Legrand | AV, a global specialist and industry leader in audiovisual solutions, returns to CEDIA Expo 2025, taking place Sept. 4-6 in Denver, with a powerful li...
31/08/2025
Global media technology company Backlight will unveil new capabilities in its Iconik, Wildmoka, and Zype product lines at IBC2025 (booth #1.D09), September 12 1...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
DCR Nashville and Nathan Alves Partner on Mobile Visual Art Platform Filled with Claypaky Scenius Fixtures to Paint Nashville Landmarks Red posted: 03/12/2020 
