DCR Nashville and Nathan Alves Partner on Mobile Visual Art Platform Filled with Claypaky Scenius Fixtures to Paint Nashville Landmarks Red posted: 03/12/2020
Claypaky fixtures for Paint Nashville Landmarks Red
DCR Nashville and Lighting Designer Nathan Alves, a Partner in Darkroom Creative in Franklin, Tennessee, answered the Live Event & Entertainment Professionals' call to action by bathing some of Nashville's iconic landmarks in red light on September 1. Their contribution to the WeMakeEvents #redalertRESTART initiative was the Mobile Visual Art Platform (MVAP) outfitted with 38 Claypaky Scenius fixtures.
The MVAP rolled through Music City with surgical precision, lighting up the Tennessee State Capitol, the AT&T Building (popularly known as the Batman Building), the Ascend Amphitheatre, downtown's Bank of America building the Shelby Street Bridge and the neo-classical Parthenon.
Claypaky fixtures for Paint Nashville Landmarks Red
WeMakeEvents' #RedAlertRESTART campaign is designed to raise awareness and support for the 77% of live events workers who have lost 100% of their incomes during the coronavirus pandemic. The September 1 event was repeated in cities across North America with more than 1,800 venues and companies participating. The call to action implored the US Congress to pass the RESTART Act offering economic relief to the live events industry and to extend PUA payments to the unemployed. Buildings, structures and residences nationwide were lit in red from 9 pm until midnight local time. The experience followed a similar event staged across the UK in August.
Nathan Alves and DCR Nashville's Owner and President Howard Jones had been sharing news on COVID-19's impact on the Nashville live event industry when Alves sent an email regarding #redalertRESTART. Howard was quick to jump on the phone, Alves recalls. He didnt just want to do something but do something interesting and impactful. He asked if Id be willing to help him with this idea he had to put lights on a flatbed. DCR Nashville offers audio, video, lighting and design solutions for live events.
Jones's goal was to create a mobile installation that could engage in a bit of guerrilla marketing, as it were, says Alves. The MVAP allowed us in one evening to paint multiple city landmarks and draw attention to the #WeMakeEvents cause.
Claypaky fixtures for Paint Nashville Landmarks Red
A mix of 38 Claypaky Scenius Spots and Profiles filled the flatbed truck. No other fixtures were featured. Claypaky knows how to make a punchy light, Alves declares. We needed something that had great color and great punch to make the truck work. In some instances, we were painting buildings from across the river or over a block away. The Scenius fixtures were more than capable of answering that call to service. When the team at DCR sent over drawings of the truck with a bunch of Scenius on the back it was an easy call to sign off on.
Alves notes that the lighting task was about horsepower vs color trueness. It feels like we often sacrifice color definition for intensity or vice versa. One of the things Ive enjoyed about the Scenius since I first used them years ago is not having to make that choice. Need a deep saturated red with lots of punch? Scenius can do that for you.
Alves says he's been touring with Claypaky fixtures for more than decade and has never been disappointed with the manufacturer's products. Given that the September 1 event called for the complement of Scenius to live on a flatbed, be powered by a generator and get bounced around violently while we dragged them back and forth from landmark to landmark, I was more than impressed with how they held up.
Claypaky fixtures for Paint Nashville Landmarks Red
Jennifer Moore, Vice President of Sales & Marketing for DCR Nashville, notes that, Claypaky was quick to offer their support in highlighting our efforts for this important event. It's going to take everyone in our industry, from every facet, working together on a collective push to make a difference. We're happy to see manufacturers like Claypaky using their platform for good as well.
Claypaky fixtures for Paint Nashville Landmarks Red
John Schirmer, Shane Hamill and Christopher Wilhelm from DCR Nashville were instrumental in the management and execution of the project with many DCR volunteers contributing their own time to make the event a reality. Longtime friend Brandy Sapp handled logistics and drove the truck. Drew Lombana operated the lights on the truck from inside the cab.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Back to All News
Netflix Unveils the First Look for Land of Sin' - Premier...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
DCR Nashville and Nathan Alves Partner on Mobile Visual Art Platform Filled with Claypaky Scenius Fixtures to Paint Nashville Landmarks Red posted: 03/12/2020 
