Bicoastal creative studio humble and ad agency Occam recently teamed to create a :75 brand manifesto film for Mozilla Firefox to mark its tenth anniversary.
Directed by humbles Sorrel Brae, the video launched on November 9 on
and Firefoxs landing page with localized versions for the UK, Germany, France, India, Australia, and more, and has received over 18 million views to date.
Firefox is a key effort in Mozillas cause to keep the web free and transparent, and is powered by Mozillas community of over 7,000 volunteers worldwide. To honor its ten year milestone and the spirit of the brand, Occam and Brae developed a short film that serves as a symbolic representation of Firefoxs global open-source community, underscored by an organic, hand-crafted aesthetic.
It was important for us to convey Firefoxs cooperative spirit by having all of these volunteers work together to build something larger than themselves, commented Brae. I also wanted the film to have a timeless quality, so we shot in a desert prairie and avoided showing any modern technology like cell phones or even a lighter for the fire scene. The hope was to illustrate that these concepts of freedom and community building are enduring.
The film was shot on location in California over two days, with a cast of 100 extras. Brae and DP Alex Disenhof used a 73-foot telescopic Hydrascope crane in order to capture overhead and soaring shots, and humbles on-set VFX supervisor James McEwen staged multiple permutations of crowd shots in order to streamline crowd duplication in post. humble's post team also completed editing, compositing multiple plates together for the climactic end shot, adding 3D elements such as particles, and creating the final transition from fire to CG Firefox logo. All post production was completed in ten days.
humble was a fantastic partner on this project and really nailed the Firefox message, said Ryan Shultz, Agency Producer, Occam. Since humble bundles production and post, it allowed us to work more efficiently and streamline resources, which was certainly beneficial for such a quick shoot and turnaround.
With this video being showcased on every new browser window for Firefox users around the world, we knew that it was going to be a huge event, commented humble Founder and Executive Producer Eric Berkowitz. Our team delivered stellar work and each frame captures the brands relatable spirit.
I connect strongly with Firefoxs open, communal ethos so this opportunity really appealed to me from the start, concluded Brae. Im glad we got to help Firefox celebrate its tenth birthday in such a big way.
For more information on humble, please visit: http://www.humble.tv/.
About humble
humble is a bicoastal integrated content studio founded in 2006 by President and Executive Producer Eric Berkowitz. A full concept-to-completion creative resource, humble marries high-quality live action production with full editorial, visual effects, CG, design and post production capabilities. It's produced award-winning and talked-about ads and web videos for such marketers as Activision, Adidas, Domino's, Ikea, Gillette, Lenovo, McDonald's, Reebok, Samsung and Wrigley's Starburst candies, working for agencies such as BBDO, DDB, Droga 5, Grey, JWT, The Martin Agency, McKinney, TBWAChiatDay, Y&R and others. The studio also produces broadcast promotion content for media brands like ESPN, Sundance Channel, Nickelodeon and The Food Network, and has been honored with MTV VMA awards for its work in the music video genre. For more information, contact Eric Berkowitz at eric@humble.tv or Executive Producers Persis Koch at persis@humble.tv or Ned Brown at ned@humble.tv.
Credits
Client: Mozilla Firefox
Agency: Occam
President/Creative Director: David Lipson
Agency Producer: Ryan Shultz
Creative Director/Art Director: Fred Huddleston
Creative Director/Copy Writer: Chris Dodgen
Production: humble
Director: Sorrel Brae
President/Executive Producer: Eric Berkowitz
Executive Producer LA: Ned Brown
Executive Producer NY: Persis Koch
Head of Production: Andrea Theodore
DP: Alex Disenhof
Staff Production Manager: Elizabeth Durkee
Staff Production Coordinator: Brynne Copping
Producer: Anne Johnson
Production Supervisor: Ben Oswald
Post Production: humble
Executive Creative Director: Sam Stephens
Creative Director: Kris Merc
Head of Post Production: Sue Romweber
VFX Lead/CG: Vadim Turchin
Editor: Terence Ziegler
Assistant Editor: Vance Tucker
Lead Flame Artist: Kevin Quinlan
Flame Artist: Elsa Tu
On-set VFX Supervisor: James McEwen
CG Artist: John Patterson
Post Producer: Barbara Kontarovich
Color: Gene Curley, Nice Shoes
Sound Mix: Seth Phillips, Sound Lounge
Composer: James Morgan
###
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Designed for synchronized multi-stream playback, low-latency delivery, and real-time analytics, MATCH introduces a unified viewing experience for sports broadca...
07/04/2026
Berklee Students to Honor George Martin with Performance of Original Scores The orchestra, led by associate professor Xander Rovang, will perform several work...
06/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
06/04/2026
From high school sports all the way up to the major leagues, building high-quali...
06/04/2026
Quickplay, an AI company for the media and entertainment industry, has been accepted into the Advanced tier of the TwelveLabs Ecosystem Partner Program. Quickpl...
06/04/2026
Grass Valley has announced the Future Playmakers Program, a global initiative to...
06/04/2026
El l der de operaciones impulsa la producci n en estudio mientras encuentra insp...
06/04/2026
The ops leader helps lead the charge in studio for the Spanish-language broadcas...
06/04/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
06/04/2026
The National Hockey League (NHL), in partnership with Verizon and the New Jersey Devils, today announced the opening of the NHL Innovation Lab powered by Verizo...
06/04/2026
Rock League, a new professional curling league, has announced that ESPN+ will stream its inaugural 2026 season for fans in the United States. The first Rock Lea...
06/04/2026
Advanced Systems Group has announced the appointment of Andrea (Andy) Cummis as Vice President of Systems Design and Engineering. In this role, she will lead de...
06/04/2026
Backed by Bolt Ventures, the venture brings Bryson DeChambeau, Grant Horvat, and...
06/04/2026
With this environment we can start that collaboration even earlier because we ca...
06/04/2026
Like the immortal lives of vampires, some stories never really end. That's t...
06/04/2026
As podcasting continues to evolve, growth increasingly means building beyond aud...
06/04/2026
Multiband dynamics plug-in enhanced
California-based developer FSK Audio have released a significant update for their innovative multiband dynamics processo...
06/04/2026
Share official & user-created full-rig presets
IK Multimedia's latest TONEX update makes it possible for users of the popular amp and effects modelling ...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Dalet Showcases Dalia Agentic AI and End-to-End Media Workflows at NAB Show 2026
Brie Clayton April 6, 2026
0 Comments
Dalet, a leading technology and...
06/04/2026
OpenDrives Shows Off Sports Expertise in Sports Business Hub located in NAB Show...
06/04/2026
Proton to Demonstrate 3D Application at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Yet further creative potential unleashed through innovation in ...
06/04/2026
Autoscript Highlights Voice-Driven Prompting and PTZ Solutions at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Experience Autoscript Voice, PTZ prom...
06/04/2026
Mediaproxy Highlights Significant Enhancements to its LogServer suite at NAB Sho...
06/04/2026
Wayne, N.J., April 6th, 2026 Phantom High-Speed announces the release of PCC 4...
06/04/2026
April 6th, 2026
TRIBECA STUDIOS AND LILLY ANNOUNCE WINNERS OF INAUGURAL VITAL...
06/04/2026
Back to All News
Netflix Expands Kids Entertainment Lineup With Playground App ...
05/04/2026
Tackles all reported bugs!
SoundBridge have just announced the launch of a new update that introduces a couple of minor changes to their remote collaboratio...
04/04/2026
The University of Arizona's Men's Basketball team has only loss twice th...
04/04/2026
1080p HDR arrives, a new generation of storytelling tools takes center stage, an...
04/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
04/04/2026
Faster, cleaner and more intuitive than ever
The control software for Flock Audio's digitally controlled patchbay systems has just been treated to an up...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
DHD Introduces AI-Based Audio Noise Reduction to XD3 IP Core
Brie Clayton April 3, 2026
0 Comments
The accompanying image shows the rear panel of the ...
04/04/2026
Macnica Redefines ST 2110 Flexibility with Two Speeds on One Card
Brie Clayton April 3, 2026
0 Comments
New for NAB Show 2026, MEP100 SmartNIC now sup...
04/04/2026
Unified Media Workflows for Story-Centric Production
Brie Clayton April 3, 2026
0 Comments
Framelight X unifies field capture, editing and publishing ...
03/04/2026
Michigan's Fab Five will reunite for an alternate presentation of the Mich...
Bicoastal creative studio humble and ad agency Occam recently teamed to create a :75 brand manifesto film for Mozilla Firefox to mark its tenth anniversary. 
