En Colombia, la m sica no suena de fondo: es el centro del escenario. Es el coraz n de cada fiesta, la energ a que atraviesa barrios, generaciones y regiones. Y si algo ha dejado claro la ltima d cada del streaming, es que Colombia no solo exporta talento: lo celebra con orgullo en casa.
Ahora, Spotify lanza S bele a Eso', una nueva iniciativa para amplificar y elevar la conexi n entre los colombianos y su vibrante identidad cultural. Spotify recorri las calles de Bogot , Cali y Cartagena para documentar c mo y d nde se vive realmente la m sica: en las esquinas y dentro de los hogares, sin filtros.
View this post on Instagram
A post shared by Spotify Colombia (@spotifycolombia)
--
Desde su entrada al mercado en 2013, Spotify se ha movido el ritmo de Colombia, siendo testigo, de primera mano, del incre ble crecimiento de la m sica local. Hoy, Colombia abraza con fuerza sus propios sonidos, subiendo el volumen, literalmente, a sus artistas locales m s que el 60% de los pa ses del mundo.
Esto resalta una transformaci n notable en los ltimos a os. En 2020, s lo 3 de cada 10 canciones en el Top 50 de Colombia eran de artistas locales. Desde entonces, el tiempo que los colombianos pasan escuchando talento nacional se ha disparado casi un 600%. Actualmente, m s de la mitad del Top 50 (56%) est dominado por voces colombianas, demostrando el talento y la diversidad de la escena musical del pa s.
Durante los ltimos 10 a os, hemos sido testigos de c mo el streaming no solo ha abierto m s oportunidades para artistas locales, sino que tambi n se ha convertido en la herramienta perfecta para construir comunidades de fans m s fuertes y duraderas, afirm Manuela Echeverry, L der de relacionamiento con Artistas y Sellos para la Regi n Andina en Spotify. Hay m s de 700 millones de playlists creadas por usuarios en Spotify que incluyen nuestra m sica en toda su diversidad. Hoy, estamos m s convencidos que nunca de que esa es nuestra bandera: la variedad de sonidos y voces que existen en Colombia.
Los sonidos de Colombia: vallenato, m sica popular y Afrobeats G neros como el vallenato y la m sica popular est n sonando con fuerza entre los j venes colombianos, quienes est n redescubriendo a conos como Los Diablitos y Binomio de Oro. Los streams locales de vallenato han incrementado un 50% en Spotify en comparaci n con el a o pasado, mientras que artistas como Luis Alfonso y Nico Hern ndez est n conquistando el coraz n de las audiencias j venes en la escena de la m sica popular.
El afrobeat colombiano tambi n se est abriendo paso, con un crecimiento del 186% en los streams locales en Spotify, en comparaci n con el a o pasado y artistas como Be le y Kapo lideran los charts nacionales. Imag nate , la colaboraci n de Kapo con Danny Ocean, ha permanecido m s de 20 semanas en los charts, mientras que Be le ha dominado los primeros puestos del Top 50 colombiano.
Junior Zamora
Ela Taubert
Penyair
Kei Linch
Juliana
NEXT
En definitiva, S bele a Eso' reafirma el compromiso de Spotify con la industria musical colombiana, brindando tanto oportunidades de visibilidad como recursos educativos. Esta iniciativa est dise ada para ayudar a que la m sica colombiana cruce fronteras y fortalezca sus ra ces, abriendo el camino hacia un futuro vibrante. Spotify se enorgullece de subirle el volumen a la m sica colombiana, celebrando a los artistas y fans que lo hacen posible.
Escucha la playlist Made in Colombia de Spotify para descubrir algunos de los grandes xitos del pa s.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
21/04/2026
Cloud-based production isnt going anywhere, and BitFire is doubling down by prov...
21/04/2026
The topic of artificial intelligence has a stranglehold on the sports-video-prod...
21/04/2026
5G is still a hot topic in live event production, and this workflow continues to...
21/04/2026
At the 2026 NAB Show, Ed McGivern, GM and President of Appear US, discusses the ...
21/04/2026
Studio Network Solutions (SNS) has announced an on-premise AI suite designed for...
21/04/2026
Suite Studios has integrated its file-streaming technology into the newly announced Frame.io Drive, a desktop application from Adobe company Frame.io. The colla...
21/04/2026
Net Insight has integrated InSync Technology's FrameFormer into the Nimbra E...
21/04/2026
Fox Sports has selected Appear as a technology partner to support the next phase...
21/04/2026
Diversified has appointed Tyler Affolter as Chief Revenue Officer (CRO) to lead the company's commercial organisation. The appointment follows the firm'...
21/04/2026
Layercake has formalised the integration of Bitmovin's video streaming infra...
21/04/2026
The International Judo Federation (IJF) has extended its distribution partnershi...
21/04/2026
Glookast has launched the Cinnafilm Tachyon plugin for its Media Producer and Me...
21/04/2026
Eutelsat has entered into an agreement with Cadena Tres, a division of Grupo Ima...
21/04/2026
Dolby Laboratories and TV Azteca have partnered to introduce Dolby Atmos immersive audio to free-to-air television broadcasts. The implementation utilises the A...
21/04/2026
FOX Entertainment partnered with Verizon to overcome significant production hurd...
21/04/2026
Osprey Video has announced its technology showcase for the NAB Show 2026, highli...
21/04/2026
Riedel Communications (Booth C4908) introduced a range of new solutions at NAB S...
21/04/2026
The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...
21/04/2026
Blackmagic Design has announced the URSA Cine Immersive 100G, an immersive cinem...
21/04/2026
Clark Wire & Cable is continuing its evolution from cable supplier to full-scale solutions partner for broadcast and live production. At the 2026 NAB Show, we s...
21/04/2026
Rashad Frett attends the 2025 Sundance Film Festival premiere of Ricky at Eccles Theatre on January 24, 2025, in Park City, UT. (Photo by George Pimentel/Shut...
21/04/2026
Five years ago, Spotify arrived in Pakistan, opening a new chapter in the country's music scene. Since then, local listeners have explored across genres, ge...
21/04/2026
Since its launch in 2020, RADAR has been our program for spotlighting emerging artists around the world. This year marks the sixth edition of RADAR Spain, our o...
21/04/2026
Offers compact wireless solution for pedalboards
Taiwanese audio brand Cloudvocal have announced the availability of a new pedalboard-friendly wireless syst...
21/04/2026
Latest hybrid sampling/synthesis instrument arrives
Arturia's Augmented series offerings rely on a mixture of sampling and synthesis, allowing users to ...
21/04/2026
Rohde & Schwarz to host Power Electronics Online Conference From Design to Vali...
21/04/2026
MAS and Lockheed Martin partner to establish an F-35 depot in Canada, enabling in-country sustainment and creating high-skilled aerospace jobs....
21/04/2026
Advertising strategies shift as competition grows for a large, active and qualit...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Layercake Deepens Bitmovin Integration to Power End-to-End Media Orchestration w...
21/04/2026
Cobalt Digital Announces Launch of blueCORE at NAB Show 2026: Compact Powerhouse...
21/04/2026
On-Premise AI Suite from Studio Network Solutions Debuts at NAB Show 2026
Melanie Ciotti April 21, 2026
0 Comments
Unlimited processing, no cloud depe...
21/04/2026
London, 21 April 2026 IBC today announced the appointment of Tim Banham as its first Chief Commercial Officer (CCO), a newly created role that reflects the or...
21/04/2026
Motion Design Tools - April 2026
Roland Kahlenberg April 21, 2026
0 Comments
Within 2 days, Maxon and Canva announced pro-level motion design apps - A...
21/04/2026
Chaos and Zero Density to Showcase Real-Time Ray Tracing for Virtual Studios and...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
En Colombia, la m sica no suena de fondo: es el centro del escenario. Es el coraz n de cada fiesta, la energ a que atraviesa barrios, generaciones y regiones. Y si algo ha dejado claro la ltima d cada del streaming, es que Colombia no solo exporta talento: lo celebra con orgullo en casa.
