En Colombia, la m sica no suena de fondo: es el centro del escenario. Es el coraz n de cada fiesta, la energ a que atraviesa barrios, generaciones y regiones. Y si algo ha dejado claro la ltima d cada del streaming, es que Colombia no solo exporta talento: lo celebra con orgullo en casa.
Ahora, Spotify lanza S bele a Eso', una nueva iniciativa para amplificar y elevar la conexi n entre los colombianos y su vibrante identidad cultural. Spotify recorri las calles de Bogot , Cali y Cartagena para documentar c mo y d nde se vive realmente la m sica: en las esquinas y dentro de los hogares, sin filtros.
View this post on Instagram
A post shared by Spotify Colombia (@spotifycolombia)
--
Desde su entrada al mercado en 2013, Spotify se ha movido el ritmo de Colombia, siendo testigo, de primera mano, del incre ble crecimiento de la m sica local. Hoy, Colombia abraza con fuerza sus propios sonidos, subiendo el volumen, literalmente, a sus artistas locales m s que el 60% de los pa ses del mundo.
Esto resalta una transformaci n notable en los ltimos a os. En 2020, s lo 3 de cada 10 canciones en el Top 50 de Colombia eran de artistas locales. Desde entonces, el tiempo que los colombianos pasan escuchando talento nacional se ha disparado casi un 600%. Actualmente, m s de la mitad del Top 50 (56%) est dominado por voces colombianas, demostrando el talento y la diversidad de la escena musical del pa s.
Durante los ltimos 10 a os, hemos sido testigos de c mo el streaming no solo ha abierto m s oportunidades para artistas locales, sino que tambi n se ha convertido en la herramienta perfecta para construir comunidades de fans m s fuertes y duraderas, afirm Manuela Echeverry, L der de relacionamiento con Artistas y Sellos para la Regi n Andina en Spotify. Hay m s de 700 millones de playlists creadas por usuarios en Spotify que incluyen nuestra m sica en toda su diversidad. Hoy, estamos m s convencidos que nunca de que esa es nuestra bandera: la variedad de sonidos y voces que existen en Colombia.
Los sonidos de Colombia: vallenato, m sica popular y Afrobeats G neros como el vallenato y la m sica popular est n sonando con fuerza entre los j venes colombianos, quienes est n redescubriendo a conos como Los Diablitos y Binomio de Oro. Los streams locales de vallenato han incrementado un 50% en Spotify en comparaci n con el a o pasado, mientras que artistas como Luis Alfonso y Nico Hern ndez est n conquistando el coraz n de las audiencias j venes en la escena de la m sica popular.
El afrobeat colombiano tambi n se est abriendo paso, con un crecimiento del 186% en los streams locales en Spotify, en comparaci n con el a o pasado y artistas como Be le y Kapo lideran los charts nacionales. Imag nate , la colaboraci n de Kapo con Danny Ocean, ha permanecido m s de 20 semanas en los charts, mientras que Be le ha dominado los primeros puestos del Top 50 colombiano.
Junior Zamora
Ela Taubert
Penyair
Kei Linch
Juliana
NEXT
En definitiva, S bele a Eso' reafirma el compromiso de Spotify con la industria musical colombiana, brindando tanto oportunidades de visibilidad como recursos educativos. Esta iniciativa est dise ada para ayudar a que la m sica colombiana cruce fronteras y fortalezca sus ra ces, abriendo el camino hacia un futuro vibrante. Spotify se enorgullece de subirle el volumen a la m sica colombiana, celebrando a los artistas y fans que lo hacen posible.
Escucha la playlist Made in Colombia de Spotify para descubrir algunos de los grandes xitos del pa s.
Most recent headlines
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
KPop Demon Hunters Stars Visit Berklee for Weeklong Celebration Andrew Choi and EJAE, who voiced the film's main characters and contributed to its soundtr...
16/12/2025
Hawkins has landed on Spotify, just in time for Stranger Things Season 5, Volume...
16/12/2025
Wherever you are, your favorite music and audio content should go seamlessly with you. That's why Spotify has partnered with NAVER Corp, Korea's leading...
16/12/2025
2025 Wrapped arrived bigger and bolder than ever. This year's experience is designed to be ultra personal and shareable, with new features like Wrapped Part...
16/12/2025
Three 12-kilowatt Advanced Electric Propulsion System thrusters, supplied by L3Harris Technologies, form the core of Gateway's propulsion system. Pictured i...
16/12/2025
The challenge facing America's defense industrial base is not just about speed - its about rebuilding the foundation that makes speed possible. Our nations ...
16/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
16/12/2025
SEVILLE, Spain Canal Sur, the public broadcasting service for Andalusia, Spain, has completed a total technology refresh based on Pebble's resilient, softwa...
16/12/2025
NEW YORK Teleprompting hardware provider Telescript International has acquired all software code and intellectual property previously owned by Telescript West. ...
16/12/2025
As cable operators face increased competition from 5G fixed wireless access providers, a new report from Ookla Research finds that T-Mobile is the FWA speed lea...
16/12/2025
Apple has announced a major upgrade to the Apple TV app for device owners outside the Apple ecosystem with news that the Apple TV app for Android now supports G...
16/12/2025
Space42 grows Direct-to-Device partner ecosystem through a Memorandum of Underst...
16/12/2025
16 Dec 2025
VEON Announces Release Date for Full Year and Fourth Quarter 2025 R...
16/12/2025
16 Dec 2025
VEON's Kyivstar Invests in Renewable Energy in Ukraine with Acq...
16/12/2025
Back to All News
Emma Appleton, Fares Fares, Frida Gustavsson and Jakob Oftebro...
16/12/2025
Back to All News
Docu-reality My Korean Boyfriend Gets a Trailer and Premiere D...
16/12/2025
Harmonic's XOS Advanced Media Processor Improves Streaming Video Quality and Boosts Viewer Engagement SAN JOSE, Calif. - Dec. 16, 2025 - Harmonic (NASDAQ: ...
16/12/2025
RT Sport Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December.
On Saturday 20 December live on RT One and RT Player at the earlier t...
16/12/2025
Singer -songwriter Brian Kennedy has been announced as the final celebrity dance...
15/12/2025
Harlem Globetrotters Celebrate 100th Anniversary With New Brand Campaign From Th...
15/12/2025
Top L-R: La Tierra Del Valor (The Home of the Brave), Mangittatuarjuk (The Gnawe...
15/12/2025
L3Harris will leverage 15 years of experience supporting the E-4B Nightwatch and...
15/12/2025
CONWAY, Ark. In a notable example of how the loss of federal funding is forcing public stations to make massive cuts and operational changes, the statewide pub...
15/12/2025
BOULDER, Colo. Public Media Venture Group (PMVG), Venture Technologies Group (VTG), and WQED have completed a multipart agreement that they say will significant...
15/12/2025
Cape Town, November 13, 2025 - SES and International artist and humanitarian, Fo...
15/12/2025
Luxembourg, December 15, 2025 - SES, a leading space solutions company, and Abra Group launched fast and reliable multi-orbit inflight connectivity service on t...
15/12/2025
How Rivian s Design Puts Drivers First-And Why That Matters Published on Dec 15, 2025 Categories: Business Solutions
LinkedIn Corporate Communications
Sha...
15/12/2025
Space42 and Cobham Satcom completed the full range of advanced terminals for the...
15/12/2025
15 Dec 2025
VEON's Beeline Kazakhstan Delivers First Starlink Direct to Cel...
15/12/2025
Andrew Mountbatten-Windsor finds himself the topic of year's cracker jokes
Oasis, David Harbour, Celebrity Traitors and Angela Rayner all feature in this y...
15/12/2025
Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social New capabilities strengthen cross-platform campaign reporting suite; CCR rebran...
15/12/2025
NVIDIA today announced it has acquired SchedMD - the leading developer of Slurm, an open-source workload management system for high-performance computing (HPC) ...
15/12/2025
RT .ie has reached one billion page views this year and is on track to finish 2025 2% ahead of last year. Average time spent on the site is up 3% on 2024, with ...
15/12/2025
Modern workflows showcase the endless possibilities of generative and agentic AI on PCs.
Of many, some examples include tuning a chatbot to handle product-supp...
13/12/2025
Powering Client Growth: Horizon Deepens Nielsen Partnership, Enabling More Effic...
13/12/2025
In a move that will help it offer more flexible and less costly programming options, YouTube TV has announced that it will be launching YouTube TV Plans with mo...
13/12/2025
SINGAPORE Magna Systems has designed, built and completed what is believed to be the first full UHD and IP-based OB truck in Southeast Asia for a Singapore medi...
12/12/2025
SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Sho...
12/12/2025
Hailey Gates at the Atropia premiere (photo by George Pimentel / Shutterstock for Sundance Film Festival)...
12/12/2025
Last month, Spotify announced a new collaboration with the ATP Tour, the global governing body of men's professional tennis, aimed at bringing the next gene...
12/12/2025
CONWAY, Ark. In a notable example of how the elimination of Federal federal funding is forcing public stations to make massive cuts and changes in the way they...
12/12/2025
Wisycom and DPA Microphones announce the appointment of Ren Moerch as Group Product Director, Wireless, a strategic leadership role that will guide the combine...
En Colombia, la m sica no suena de fondo: es el centro del escenario. Es el coraz n de cada fiesta, la energ a que atraviesa barrios, generaciones y regiones. Y si algo ha dejado claro la ltima d cada del streaming, es que Colombia no solo exporta talento: lo celebra con orgullo en casa.
