En Colombia, la m sica no suena de fondo: es el centro del escenario. Es el coraz n de cada fiesta, la energ a que atraviesa barrios, generaciones y regiones. Y si algo ha dejado claro la ltima d cada del streaming, es que Colombia no solo exporta talento: lo celebra con orgullo en casa.
Ahora, Spotify lanza S bele a Eso', una nueva iniciativa para amplificar y elevar la conexi n entre los colombianos y su vibrante identidad cultural. Spotify recorri las calles de Bogot , Cali y Cartagena para documentar c mo y d nde se vive realmente la m sica: en las esquinas y dentro de los hogares, sin filtros.
View this post on Instagram
A post shared by Spotify Colombia (@spotifycolombia)
--
Desde su entrada al mercado en 2013, Spotify se ha movido el ritmo de Colombia, siendo testigo, de primera mano, del incre ble crecimiento de la m sica local. Hoy, Colombia abraza con fuerza sus propios sonidos, subiendo el volumen, literalmente, a sus artistas locales m s que el 60% de los pa ses del mundo.
Esto resalta una transformaci n notable en los ltimos a os. En 2020, s lo 3 de cada 10 canciones en el Top 50 de Colombia eran de artistas locales. Desde entonces, el tiempo que los colombianos pasan escuchando talento nacional se ha disparado casi un 600%. Actualmente, m s de la mitad del Top 50 (56%) est dominado por voces colombianas, demostrando el talento y la diversidad de la escena musical del pa s.
Durante los ltimos 10 a os, hemos sido testigos de c mo el streaming no solo ha abierto m s oportunidades para artistas locales, sino que tambi n se ha convertido en la herramienta perfecta para construir comunidades de fans m s fuertes y duraderas, afirm Manuela Echeverry, L der de relacionamiento con Artistas y Sellos para la Regi n Andina en Spotify. Hay m s de 700 millones de playlists creadas por usuarios en Spotify que incluyen nuestra m sica en toda su diversidad. Hoy, estamos m s convencidos que nunca de que esa es nuestra bandera: la variedad de sonidos y voces que existen en Colombia.
Los sonidos de Colombia: vallenato, m sica popular y Afrobeats G neros como el vallenato y la m sica popular est n sonando con fuerza entre los j venes colombianos, quienes est n redescubriendo a conos como Los Diablitos y Binomio de Oro. Los streams locales de vallenato han incrementado un 50% en Spotify en comparaci n con el a o pasado, mientras que artistas como Luis Alfonso y Nico Hern ndez est n conquistando el coraz n de las audiencias j venes en la escena de la m sica popular.
El afrobeat colombiano tambi n se est abriendo paso, con un crecimiento del 186% en los streams locales en Spotify, en comparaci n con el a o pasado y artistas como Be le y Kapo lideran los charts nacionales. Imag nate , la colaboraci n de Kapo con Danny Ocean, ha permanecido m s de 20 semanas en los charts, mientras que Be le ha dominado los primeros puestos del Top 50 colombiano.
Junior Zamora
Ela Taubert
Penyair
Kei Linch
Juliana
NEXT
En definitiva, S bele a Eso' reafirma el compromiso de Spotify con la industria musical colombiana, brindando tanto oportunidades de visibilidad como recursos educativos. Esta iniciativa est dise ada para ayudar a que la m sica colombiana cruce fronteras y fortalezca sus ra ces, abriendo el camino hacia un futuro vibrante. Spotify se enorgullece de subirle el volumen a la m sica colombiana, celebrando a los artistas y fans que lo hacen posible.
Escucha la playlist Made in Colombia de Spotify para descubrir algunos de los grandes xitos del pa s.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
18/05/2026
Despite a bumpy start to the year, the provider of event-production support and ...
18/05/2026
Daktronics has partnered with the University of North Carolina to manufacture and install 11 LED displays totaling more than 10,000 square feet and more than 14...
18/05/2026
CBS LA has announced a multi-year partnership with the Los Angeles Rams, covering exclusive local broadcasts of Rams preseason games, weekly year-round programm...
18/05/2026
Skyline Communications has announced an integration between its DataMiner xOps p...
18/05/2026
eCLUTCH, the hybrid esports platform powered by iKOMG, has announced an expansion of its distribution across Europe, MENA, Africa, and Asia, along with new cont...
18/05/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/05/2026
With 22 games this season, the production team looks forward to tweaking and enhancing the coverage
After 8,660 days off the air, the WNBA returned to NBC yest...
18/05/2026
(L-R) Midori Francis and Natalie Erika James attend the Saccharine premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 22, 2026, in ...
18/05/2026
Last night, the Spotify Podcast Awards in Mexico returned to the country's capital. Now in its second year, the evening honors creators whose voices are hel...
18/05/2026
ZEN-Core synth goes mobile
Roland's powerful ZEN-Core software synthesizer has just been introduced to the iPad, offering a convenient entry point into ...
18/05/2026
Versatile new limiter plug-in announced
Based in Sheffield, UK, fedDSP offer a range of plug-ins that span the music production, live sound and high-end med...
18/05/2026
A new use for convolution?
Viiri Audio's debut plug-in aims to do something a little different with convolution processing, allowing users to adjust all...
18/05/2026
Delta Goodrem shines for SBS as more than 3.27 million Australians tune in for E...
18/05/2026
The Australian Defence Force uses L3Harris T4 and T7 robots for explosive ordnan...
18/05/2026
Continued investment across Europe and Germany is expanding local teams and improving access to stock, regional expertise, and specialist broadcast support.
CV...
18/05/2026
18 May 2026
Dubai and New York, May 18, 2026 - VEON Ltd. (NASDAQ: VEON), a glob...
18/05/2026
Monday 18 May 2026
Sky News offers ad-free podcasts and bonus episodes for just...
18/05/2026
Comscore March 2026 Consumer AI Chatbot Usage Rankings Show Claude Gaining Share OpenAI's ChatGPT maintains lead while Anthropic's Claude continues to c...
17/05/2026
Delta Goodrem's Eurovision Eclipse marks end of a stellar run
17 May, 2026
Media releases
Bulgaria wins Eurovision 2026
Relive every spellbinding mome...
17/05/2026
Back to All News
Oasis Premieres on Netflix June 19
Entertainment
17 May 2026
GlobalSpain
Link copied to clipboard
Summer, sunshine, the beach, parties. T...
16/05/2026
Helps to deliver a clean, balanced midrange
Developed alongside Newfangled Audio, the latest plug-in in Eventide's software collection has been designed...
16/05/2026
Brings onboard stem rendering to RANE System One
Engine DJ have just released Engine DJ 5.0, a free update for their Engine DJ OS embedded hardware and Engi...
16/05/2026
Boris FX Continuum Pairs AI Precision and Advanced Creative Controls
Jessie Electa Petrov May 16, 2026
0 Comments
The 2026.5 release adds automatic de...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Seattle Sounders FC and Seattle Reign FC, in partnership with RAVE Foundation an...
15/05/2026
Dan Brumm has served as sound designer on Bluey, the Australian children's t...
15/05/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are accepting applications for the 6th annual Mark Brunner Professional Audio Schola...
15/05/2026
Netflix has announced an expanded NFL schedule for 2026 and beyond under a four-year partnership extension with the NFL through the 2029-30 season. Each season,...
15/05/2026
Ateme is supporting TVRI (Televisi Republik Indonesia) with a contribution and d...
15/05/2026
Concacaf has announced the launch of a new website and mobile app built on Deltatre's FORGE platform. Concacaf.com and the mobile app, available on iOS and ...
15/05/2026
Eutelsat has announced the launch of QBC Business Economic Channel by Qatar Media Corporation, broadcasting in 4K/UHD via Eutelsat's 7/8 West video neighbo...
15/05/2026
Major League Soccer has announced four original content series timed to the 2026...
15/05/2026
The Alliance for IP Media Solutions (AIMS) has announced it will exhibit and present at InfoComm 2026, taking place June 13-19 at the Las Vegas Convention Cente...
15/05/2026
InfoComm 2026 will take place June 13-19 (exhibits June 17-19) at the Las Vegas Convention Center. The show will include sessions and exhibits covering broadcas...
15/05/2026
Tracy McGrady's Ones Basketball League (OBL) and FuboTV Inc. have announced ...
15/05/2026
Disguise has partnered with Creative Technology (CT) to deliver visual playback ...
15/05/2026
Sony Electronics has announced two new products for professional imaging: the Alpha 7R VI full-frame mirrorless camera and the FE 100-400mm F4.5 GM OSS super-te...
15/05/2026
In-venue and creative video staffers at the professional and collegiate level ha...
15/05/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
15/05/2026
For sports organizations, the most valuable assets are often the most sensitive:...
15/05/2026
The NFL's broadcast partners released their 2026 regular season schedules ye...
15/05/2026
Besides drawing on experience with boxing, the production integrates specialty c...
En Colombia, la m sica no suena de fondo: es el centro del escenario. Es el coraz n de cada fiesta, la energ a que atraviesa barrios, generaciones y regiones. Y si algo ha dejado claro la ltima d cada del streaming, es que Colombia no solo exporta talento: lo celebra con orgullo en casa.
