En Colombia, la m sica no suena de fondo: es el centro del escenario. Es el coraz n de cada fiesta, la energ a que atraviesa barrios, generaciones y regiones. Y si algo ha dejado claro la ltima d cada del streaming, es que Colombia no solo exporta talento: lo celebra con orgullo en casa.
Ahora, Spotify lanza S bele a Eso', una nueva iniciativa para amplificar y elevar la conexi n entre los colombianos y su vibrante identidad cultural. Spotify recorri las calles de Bogot , Cali y Cartagena para documentar c mo y d nde se vive realmente la m sica: en las esquinas y dentro de los hogares, sin filtros.
View this post on Instagram
A post shared by Spotify Colombia (@spotifycolombia)
--
Desde su entrada al mercado en 2013, Spotify se ha movido el ritmo de Colombia, siendo testigo, de primera mano, del incre ble crecimiento de la m sica local. Hoy, Colombia abraza con fuerza sus propios sonidos, subiendo el volumen, literalmente, a sus artistas locales m s que el 60% de los pa ses del mundo.
Esto resalta una transformaci n notable en los ltimos a os. En 2020, s lo 3 de cada 10 canciones en el Top 50 de Colombia eran de artistas locales. Desde entonces, el tiempo que los colombianos pasan escuchando talento nacional se ha disparado casi un 600%. Actualmente, m s de la mitad del Top 50 (56%) est dominado por voces colombianas, demostrando el talento y la diversidad de la escena musical del pa s.
Durante los ltimos 10 a os, hemos sido testigos de c mo el streaming no solo ha abierto m s oportunidades para artistas locales, sino que tambi n se ha convertido en la herramienta perfecta para construir comunidades de fans m s fuertes y duraderas, afirm Manuela Echeverry, L der de relacionamiento con Artistas y Sellos para la Regi n Andina en Spotify. Hay m s de 700 millones de playlists creadas por usuarios en Spotify que incluyen nuestra m sica en toda su diversidad. Hoy, estamos m s convencidos que nunca de que esa es nuestra bandera: la variedad de sonidos y voces que existen en Colombia.
Los sonidos de Colombia: vallenato, m sica popular y Afrobeats G neros como el vallenato y la m sica popular est n sonando con fuerza entre los j venes colombianos, quienes est n redescubriendo a conos como Los Diablitos y Binomio de Oro. Los streams locales de vallenato han incrementado un 50% en Spotify en comparaci n con el a o pasado, mientras que artistas como Luis Alfonso y Nico Hern ndez est n conquistando el coraz n de las audiencias j venes en la escena de la m sica popular.
El afrobeat colombiano tambi n se est abriendo paso, con un crecimiento del 186% en los streams locales en Spotify, en comparaci n con el a o pasado y artistas como Be le y Kapo lideran los charts nacionales. Imag nate , la colaboraci n de Kapo con Danny Ocean, ha permanecido m s de 20 semanas en los charts, mientras que Be le ha dominado los primeros puestos del Top 50 colombiano.
Junior Zamora
Ela Taubert
Penyair
Kei Linch
Juliana
NEXT
En definitiva, S bele a Eso' reafirma el compromiso de Spotify con la industria musical colombiana, brindando tanto oportunidades de visibilidad como recursos educativos. Esta iniciativa est dise ada para ayudar a que la m sica colombiana cruce fronteras y fortalezca sus ra ces, abriendo el camino hacia un futuro vibrante. Spotify se enorgullece de subirle el volumen a la m sica colombiana, celebrando a los artistas y fans que lo hacen posible.
Escucha la playlist Made in Colombia de Spotify para descubrir algunos de los grandes xitos del pa s.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
29/05/2026
The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...
29/05/2026
New retro-inspired MPC announced
There are few devices that have gained the status held by Akai Pro's MPC range, and in recent years, the company have s...
29/05/2026
Save up to 30 on acclaimed titles
Following a successful launch at Superbooth 2026, Bjooks have revealed that they will be continuing the Kickstarter campa...
29/05/2026
Binaural monitoring application improved
Genelec have just released an update that brings some powerful new features to their HRTF-based binaural headphone ...
29/05/2026
6 June 2026 at SAE Institute, London, UK
IMSTA FESTA 2026 is almost upon us, with some of the biggest names in pro-audio set to descend upon SAE Institute i...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Comparing 5 AI Video Enhancers for Restoring Old Video Quality
Kate Luvis May 29, 2026
0 Comments
Digitizing VHS, MiniDV, and other legacy formats doe...
29/05/2026
Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio
Brie Clayton May 29, 2026
0 Comments
Workflow replaces a patchwork of legacy tools...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
At the Intersection of Music and Dance, an Epic Collaboration Boston Conservatory musicians and dancers found creative parallels in their recent performance o...
29/05/2026
Back to All News
Latino Film Institute Fellows Screen Their Short Films at the Egyptian Theatre
The Inclusion Fellowship and Spark Animation Grant uplifts 15 ...
29/05/2026
GLOOKAST LAUNCHES CINNAFILM TACHYON PLUGIN FOR MEDIA PRODUCER AND MEDIA SERVICES
This release first appeared here.
Visit our Tachyon product page or contact...
29/05/2026
May 29 2026, 09:00 (PDT) Dolby and rednote Bring More Immersive Storytelling to...
29/05/2026
Something fundamental has shifted in how people consume media. Audiences aren't abandoning television or radio content; they're just expanding how, wher...
29/05/2026
Youtube exclusive special drops today
Watch now
UKTV today announces another e...
29/05/2026
Back to All News
The Official Trailer of Physical 100 Italy, on Netflix From Se...
En Colombia, la m sica no suena de fondo: es el centro del escenario. Es el coraz n de cada fiesta, la energ a que atraviesa barrios, generaciones y regiones. Y si algo ha dejado claro la ltima d cada del streaming, es que Colombia no solo exporta talento: lo celebra con orgullo en casa.
