CEA Study Says Seven Percent of TV Households Use Antennas

ARLINGTON, VA. American TV households are gradually doing away with the antenna, according to a study recently released by the Consumer Electronics Association. The most recent study found that seven percent of those households relies solely on antennas for this purpose.

The U.S. Household Television Usage Update is consistent with CEA's 2010 research, which showed eight percent of TV households reported using an antenna only for television programming. Cumulative CEA research demonstrates a gradual decline in the in household use of antennas since 2005. The survey is comparable to a 2012 Nielsen study that showed nine percent of U.S. TV households rely on broadcast TV/over-the-air, a decrease from 16 percent in 2003.

CEA's study also shows that 83 percent of TV households receive programming through traditional pay-TV services (cable, satellite or fiber). However, there has been a five percent decline of households using those services since 2010. Non-TV consumer electronics devices are likely affecting pay-TV subscriptions, and according to The 15th Annual Household CE Ownership and Market Potential Study, these mobile connected devices are seeing a significant increase in U.S. household penetration rates.

This decline may also be attributed to increasingly accessible Internet sourced television programming. Household ownership of Internet connected televisions and other devices opens up new possibilities for viewing programming, and the study found 28 percent of U.S. TV households receive programming on their TVs through the Internet. Four percent report using the Internet exclusively as their source of television programming.

The U.S. Household Television Usage Update represents the findings of a quantitative telephone interview study administered between June 6 and 9 to two national probability samples, which, when combined, consists of 1,009 U.S. adults.

LINK:	http://www.tvtechnology.com/news/0110/cea-study-says-seven-percent-of-...
	See more stories from tvtechnology

Most recent headlines