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Looking to add to their burgeoning roster of talented directors, Spears & Arrows, the three-year-old production company founded by Executive Producer Jason Wolk, has added directors Robert Logevall and Josh Miller. They join an impressive roster headlined by Arni Thor Jonsson, Ago Panini, John Grammatico and Don Broida.
For Wolk, the additions of Logevall and Miller represent a continuation of the values that he founded the company on, which are succinctly summed up in their corporate philosophy: Defend The Story.
'Defend the story' simply means putting the creative ahead of everything else - ahead of money, profits, margins, Wolk says. As one creative director told me, Spears & Arrows combines new school thinking with old school values. For me, that was a huge compliment. That's exactly what I set out to do when I launched the company 2014, and it's why we wanted to work with both Robert and Josh.
Robert Logevall:
Logevall brings his singular sense of design and film composition to Spears & Arrows, following stints at production companies Supply & Demand and Anonymous Content. Originally from Sweden, Logevall began his creative career in Canada working as both an art director and production designer in film and television.
As a commercial director he brings that same sense of graphic design, detail and filmic composition to his work, which at times recalls such filmmakers as Wes Anderson and Spike Jones. His visual style is perhaps best exemplified in his Fiat spot Immigrant, a whimsical montage of various Fiat's driving into the waters around Italy and arriving on American shores to highlight the brand's reemergence in the U.S. market; and Chrysler's Life Evolves, which effectively uses a split-screen to highlight two distinct stages in a man's life and the car's that bridges them.
Robert is famous for his unique twist on the auto spot, Wolk notes, but he is much more than your typical car guy. His spots are always very composed and graphic thanks to his production design background. His eye for detail and sly wit have made him a favorite not only in Detroit, but agencies worldwide.
In addition to his commercial work, Logevall recently wrapped shooting his second feature film, American Pets , as well as a short film, Kim and I.
Josh Miller:
Miller began his career as an agency copywriter working at such top creative shops as Kirshenbaum Bond + Partners and Hampel Stefanides. He worked as a creative director at Cliff Freeman & Partners and Team One Advertising, before launching his own directing career that included stints at RSA Films, B-Reel Films and most recently Humongous Production.
With a sharp wit, coupled with an innate ability to craft memorable stories and characters, Miller's best work highlights his singular abilities to mine comedy through performance, as in his Klondike spot Good Listener and Target ad Neighbors, which expertly captures a cringe-worthy awkward exchange of holiday presents between two young couples.
Josh's agency creative background is a huge plus, he understands the pressures agency producers and creatives are under with their client relationships, and what the team is up against in general, Wolk says. He's able to offer creative solutions that work for everybody, and always without ego.
Beyond commercials, Miller currently has two series' in development at Comedy Central; one based on his award-winning short film, Hand Job: Portrait of a Professional Male Hand Model.
Busy Roster:
In addition to the new director additions, Spears & Arrows other directorial talent has had a busy start to 2017.
Arni Thor-Jonsson just wrapped a seven-day shoot on a global Hilton Hotels image campaign, and is currently shooting his fourth Walgreens spot for GSD&M.
John Grammatico recently finished two new campaigns featuring classic brand icons for Cream of Wheat and Ortega taco meal kits. In the new spots, Grammatico masterfully brings the mythological Cream of Wheat chef to life, and introduces Mama Ortega to audiences.
Don Broida just completed work on the launch of the Spectrum brand, formerly known as Time Warner Cable via agency Wilson RMS, and just completed a spot for eBay with Digitas.
My directors are my partners and we have to be able to work together in today's creative economy, Wolk notes about the changing relationships between brands, agencies and creative production company's like Spears & Arrows. That means working with our clients to provide solutions that crush it creatively, but are fiscally responsible. We prioritize the interpersonal relationship because it is not a numbers game for us, and anything we can do to stand out from the competition we will do, which is why I am very deliberative when it comes to who we work with.
Wolk adds, The whole business has changed -- there's less work, for less money that needs to be done quicker, but with even greater expectations. The days of an agency producer simply handing a board and a budget to a director are long gone. For us, every job is precious and a chance to do something great, which is why we treat every job as if it's our last.
Spears & Arrows is represented on East Coast by Mary Eiff and Michelle Stuart of Hello Tomorrow (www.hellotomorrow.tv); Brad Grubaugh and Sophie Moore of Goodrebel (www.goodrebel.tv) on the West Coast and Texas; and in the Midwest by Nikki Weiss-Goldstein of Nikki Weiss & Co (www.nikkiweissandco.com).
About Spears & Arrows:
Like, Honor & Passion, Excellence & Inspiration, we are a team that values the balance and blend of best practices with the best talent in commercial production. http://www.spearsandarrows.tv/
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