Prime Focus wins Best Special Effects for Kick at IIFA Awards

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Prime Focus wins Best Special Effects for Kick at IIFA AwardsMay 11, 2015Prime Focus outstanding work on Kick' has won the award for Best Special Effects at IIFA Awards 2015. The IIFA Rocks and Technical Awards are set to take place on the 5th of June in Kuala Lumpur, Malaysia. This year's Videocon D2H IIFA Weekend celebrations are slated for the first weekend of June, from the 5th - 7th in Kuala Lumpur. From Prime Focus, Senior VFX Supervisor Reupal Rawal will be receiving the award.

Prime Focus delivered around 1000 visual effects (VFX) shots, over a span of 90 days for the Salman Khan starrer. Merzin Tavaria, Chief Creative Director and Co-founder, Prime Focus, said, We are extremely honored to be recognized by none other than IIFA for our spectacular work on Kick. This is the second award from the industry for our VFX work on Kick and it's big celebration time for all of us at Prime Focus. We have worked on several projects with producer Sajid Nadiadwala in the past, but as a director Sajid was an even bigger delight to work with.

One of the interesting sequences was of a camera pulling out backdrop of Poland city from Dr. Shaina Mehra's window, Jacqueline Fernandez's character in the movie. The sequences were shot against green screen considering the actual location in terms of lighting and camera movement, our challenge was to match seamlessly with this approach and create a backdrop of Poland that had consistency in each of the shots. With a variety of plates to work with, our team created a vast cityscape with buildings, street filled with traffic and people. And finally, the team had to match-move the live camera to achieve a realistic background movement that took care of various technical aspects such as depth of field and parallax. Another important shot includes the action packed robbery sequences which involved heavy custom layered compositing, the whole idea was to keep the VFX as seamless as possible, subtly blending in unnoticed - we wanted the VFX to be totally undetectable. said Reupal Rawal, Prime Focus' VFX Supervisor.

For the introduction shot of the character Devil', it was very important to create an impactful and power packed scene. To achieve this, the team did extensive compositing work on the shot and enhanced it with CG elements such as dust and shattering glass, for a real feel. In addition, extremely impactful CG was delivered to enhance the overall look of the scenes that included Salman Khan's famous jump from the Palace of Culture and Science, a skyscraper in Warsaw, Poland.

Prime Focus had won an award in the same category for Ghajini in 2008.

More details - http://iifa.com/highlight/iifa-2015-technical-winners-announced/

LINK:	http://www.primefocusindia.com/media-events/prime-focus-wins-best-spec...
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