IBM Verse Fuses Cloud, Social, Analytics and Design Innovation to Transform the Way We Work

ARMONK, N.Y. - 18 Nov 2014: IBM (NYSE: IBM) today is reinventing enterprise email with a new freemium social collaboration offering that uses built-in analytics to give individuals a new way to converse, find the right people and information fast, and get work done. IBM Verse stems from the company's $100 million investment in design innovation and brings together its leading cloud,analytics, social and security platforms to transform the future of work.

IBM Verse takes a vastly different approach to enterprise email by integrating the many ways employees connect each day via email, meetings, calendars, file sharing, instant messaging, social updates, video chats and more through a single collaboration environment. It is the first messaging system to feature faceted search, which enables users to pinpoint and retrieve specific information theyre seeking across all the various types of content within their email.

IBM Verse uses built-in analytics to provide an at-a-glance' view that intelligently surfaces an individual's most critical actions for the day. By learning unique employee preferences and priorities over time, it provides instant context about a given project as well as the people and teams collaborating on it. This is in contrast to most freely available mail services that mine a user's inbox to increase advertising and monetize that data in other ways an unwelcome proposition for business users concerned about privacy or which operate in regulated industries such as healthcare and finance.

Clients using IBM Verse will also have the future option to embed a Watson feature into their collaboration environment, which enables users to query Watson on a given topic and receive a direct reply with answers ranked by degree of confidence.

Today's launch expands upon recent IBM initiatives designed to help organizations change the way people work, industries operate and companies perform. In July 2014, IBM launched apartnership with Apple to develop a new class of industry specific business apps to transform enterprise mobility. In September, IBM unveiled Watson Analytics to put powerful yet easy-to-use predictive and visual analytics tools in the palm of your hand, and in October launchedNavigator to boost personal and team productivity by allowing users to easily and securely access, edit and share business documents. Most recently, the company formed a global partnership with Twitter to transform how businesses understand customers, markets and trends by using Twitter data to make more informed decisions. These and IBM Verse are intended to help enterprise customers unlock the full potential of professionals and the clients they serve.

Although email is considered one of the most significant advances in workforce productivity over the past 30 years, today it has become one of the greatest organizational burdens. IT industry analysts estimate that 108 billion work emails are sent daily, requiring employees to check their inboxes an average of 36 times an hour. Compounding the problem, it is also estimated that only 14 percent of those emails are of critical importance. At a time when every organization is striving to be more efficient, social and collaborative, this has created a dynamic where the volume of email interaction still outpaces social collaboration by a wide margin. In fact, according to IT industry firm IDC, email remains the single most widely used collaboration tool, with worldwide revenue for enterprise email expected to reach $4.7 billion in 20171.

The convergence of analytics, cloud, social and mobile technologies is not just impacting our personal lives, its profoundly changing how we work, said Bob Picciano, Senior Vice President, IBM Information and Analytics Group. These forces are reshaping how people make decisions, create and share new ideas and collaborate across teams to get work done. With IBM Verse, we challenged our design teams to use analytics to completely reimagine the social collaboration experience to focus on engaging people and driving outcomes, not managing messages and inboxes.

Cemex, a global leader in the building materials industry, is one of the first clients to participate in an early beta of the new offering.

"The overall design and visual interface immediately caught my attention, there is a simplicity and purpose in how information is presented that makes the entire experience very intuitive," said Gilberto Garcia, Chief Technology Officer, Cemex. "I quickly realized just how much was happening beneath the surface. It gives you a seamless blend of email, social and collaboration capabilities that didnt force me to jump between my inbox, calendar and other apps to share and connect with people. Its hard to even call this email anymore, thats just one facet to what they are delivering with IBM Verse."

Jointly developed in collaboration with more than 50 clients and partners in the IBM Austin Design Studio and other labs around the world, the design of IBM Verse incorporates ongoing feedback from a broad spectrum of business users from accountants and sales leaders to marketing professionals and software engineers. The result was a number of design breakthroughs, including:

Intelligent Task Prioritization: Quickly finds and prioritizes the tasks that matter most. With lightning-fast search and built-in intelligence, it analyzes and eventually even predicts user behaviors and preferences in order to personalize an employee's unique social mail experience.

Intuitive Collaboration Across Devices: An intuitive, at-a-glance' user interface optimized for mobile and Web environments helps users quickly take action on content and conversations previously scattered across multiple tools such as email, calendar, to-dos, social networks, chats, online meetings and documents. It features one

LINK:	http://www-03.ibm.com/press/uk/en/pressrelease/45456.wss...
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