Synacor Continues Record-Low TV Everywhere Abandonment Rates during World Cup 04

Synacor Inc. (Nasdaq:SYNC), the leading provider of next-gen startpages, homescreens, award-winning TV Everywhere solutions and cloud-based Identity Management (IDM) services, across multiple devices for cable, satellite, telecom and consumer electronics companies in the U.S. and abroad, today announced World Cup 2014 delivered record-breaking authentication success--above Sochi, Marchs NCAA Mens Basketball tournament and any other prior TV Everywhere major event.

Additionally, Synacor Cloud ID Authentication solutions, including Social Login and Auto Auth, continue to deliver TV Everywhere abandonment rates between 0-20%, dramatically better than the industry standard of 50-60%. Synacor also noted that TV Everywhere logins during World Cup saw a sharp 75% decline after the U.S. loss to Belgium. TV Everywhere logins picked-up only modestly during major matches including The Netherlands rout of Brazil and Germanys win in overtime over Argentina in the final.

Synacor, known for its marquee TV Everywhere events like World Cup and Sochi, as well as Vancouver, London, the NCAA Mens Basketball Tournament, national tennis events, and more, deploys its industry-leading, white-label Auto Authentication solution for nearly 40 pay-TV providers.

World Cup 2014 is a major advancement for TV Everywhere adoption--no matter where you were, you brought the USA versus Portugal and USA versus Belgium matches with you, said Synacor Co-Founder, George Chamoun. With only 16-21% out of 100 million pay-TV providers using TV Everywhere, we still have a long way to go, but looking at ESPNs wildly successful World Cup TV Everywhere app, weve all taken a big leap forward. Synacor is particularly proud our Cloud ID Authentication solutions figure so prominently to spur consumer adoption of TV Everywhere. Consumers and cable CTOs want an easy login experience--we deliver that. Its key to Synacors mission to empower our global customers to deliver apps, entertainment and services, which are curated and personalized for consumers and available across all devices.

Synacor has been awarded the TV of Tomorrow Leadership Award for Most Significant Technology Product for Cloud ID: Social Login. Synacor took home last years TMC Cable Spotlight Product of the Year Award and the CableFAX Best of the Web Award for Best TV Everywhere Technology. And most recently, Synacors Cloud ID Auto Authentication, which boasts the industrys lowest TVE abandonment rates, won CableFAXs Best TV Everywhere Technology as well as this years TMCs Cable Spotlight Product of the Year.

For more information about Synacor Cloud ID Authentication solutions, or for Synacor TV Everywhere services, visit synacor.com.

About Synacor

Synacors white-label platform enables cable, satellite, telecom and consumer electronics companies to deliver TV Everywhere, digital entertainment, cloud-based services and apps to their end-consumers across multiple devices, strengthening those relationships while monetizing the engagement. In addition, Synacor offers digital ad inventory for brands wanting a customized, targeted, programmatic means of reaching their audiences. Synacor (Nasdaq:SYNC) is headquartered in Buffalo, NY, with tech hubs in Toronto, Ottawa and Boston, and ad sales offices in New York, Detroit and Los Angeles. For more information, visit synacor.com.

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