Arts and culture are good for business

Ahead of the Festival of Imagineers taking to the streets of Coventry on 1 October, Trish Willetts, Manager of Coventry BID, tells us how events that celebrate the arts bring vibrancy and excitement to the city centre, which can have significant benefits for businesses and the local economy.

The Festival of Imagineers is a wonderful and extremely important event and the Coventry BID is delighted to host its finale in the heart of the city.

This is the third year the event has run and it has been an extremely popular draw in the past - last year brought more than 30,000 visitors to the city centre.

Not only does it give talented local artists and performers a platform to gain exposure and showcase their work, but the festival also allows visitors to experience the impressive and diverse shopping and dining offering our city centre boasts - with more than 600 shops, restaurants and bars to choose from.

And with Coventry's bid to be the UK City of Culture for 2021 growing momentum, the Festival could not be coming at a better time to place Coventry on the map.

Trish Willetts

Manager, Coventry Bid

Plan your day on 1 October with our handy guide to the city centre events here.

LINK:	http://www.imagineer-productions.co.uk/arts-and-culture-are-good-for-b...
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