Bicoastal/Munich-based A ro Film has bolstered their directorial roster with the addition of directors Sue Worthy and Dan Gifford for U.S. commercial representation. Worthy's natural skill for capturing exquisite moments through vivid imagery is evident in spots for Olay, Mitsubishi, Dove, Ford, Herbal Essences and Johnson & Johnson, among others. Gifford has directed over 100 commercials for a diverse range of international clients including Nikon, Adidas, Toyota, PlayStation, BBC, Nike, Heineken, Expedia, Reebok and Unicef, among numerous others.
Sue Worthy
Click HERE to view Worthy's reel and HERE to view Gifford's reel.
Worthy joined the BBC as a designer/director after graduating with a Fine Arts degree, winning nearly every major industry award for her work including a BAFTA for Spring and Summer, a Royal Television Society Gold for Under the Sun and a D&AD Silver Pencil for her BBC 2 idents. Armed with a successful promo reel, she seamlessly shifted to commercials, eventually honing her adroitness with beauty spots. Beauty work combines her love of capturing affecting performance with high-end cinematography and seamless in-camera effects to create stunning visual experiences. When she's not behind the camera, Worthy is out on a track burning rubber on one of her Ducati race bikes.
With our office expanding in New York, we had the bandwith to bring new talent to our roster. We're thrilled to be bringing on such unique directors that truly bring a new dimension to Aero but stay with our core values of excellent craftsmanship. Sue's beauty work is stunning and so well known, notes A ro Executive Producer/Partner Lance O'Connor. Adds Worthy, In my genre of commercials, an effortlessly beautiful film only results from a passion for detail and an intuitive understanding of what the script requires in order to realize the visual promise of the words written on paper. A ro shares my ethos of placing the creative above all else and they have consciously nurtured an environment where directors actively share ideas and experience. This challenges me to continue to push the boundaries of any project.
Dan Gifford
Norfolk, England-born Gifford followed his penchant for adventure after graduating high school, spending a year teaching English in Brazil before returning to England to study German and Italian at Oxford University. Following school, he directed his first short film Suspended, which won first prize at the Stella Artois film awards in 2000. Shortly thereafter, he began directing spots, signing with Arden Sutherland-Dodd in London. Since then he has directed commercials for some of the top production houses in London including Stink, Knucklehead Films, Sonny London and 76ltd. His work has received widespread acclaim including two Silver Sharks at Kinsdale and the Grand Prix for Best Film at the Eurobest Awards, and Silver Lion at Cannes in 2012 for his work on Heineken Legendary Making Of.
Notes Gifford, I'm thrilled to be joining A ro, and feel very proud to sit alongside the other directors in what is a very talented roster. I can't wait to get started. O'Connor adds, We're excited to have Dan join our roster. All his work-as diverse as it is-all has a bit of magic to it. From hidden camera to kids to docu-style and famous footballers-Dan's work teems with emotion. Everyone at A ro can't help but smile watching his reel, and knew he'd be an amazing addition to our family.
###
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
23/10/2025
The new solution is industry's first multi-channel receiver available for L3Harris's resilient tactical high-frequency data waveforms....
23/10/2025
NEW YORK During a high-profile session at NAB Show New York, new survey data was shared that revealed significant public concern over artificial intelligence (A...
23/10/2025
BELLEVUE, Wash. and NEW YORK Fox Weather has tapped T-Mobile as its preferred communications provider and said all of its reporters will be equipped with SuperM...
23/10/2025
RASTATT, Germany Broadcast and media workflow technology vendor Lawo has tapped Mike Wright as VP of sales, North America....
23/10/2025
MONTREAL European cultural broadcaster ARTE has selected Grass Valley LDX 135 cameras and Creative Grading solution as part of its move from SDI/1080i to a nati...
23/10/2025
CINCINNATI The E.W. Scripps Company has named Daniel Parsons as its new chief information security officer, effective Oct. 20....
23/10/2025
ALAMEDA, Calif. Northern Michigan broadcaster WWTV recently completed a major IP-based upgrade that connects its new Traverse City studio with its control room ...
23/10/2025
A deadline is looming for a new carriage deal between Verizon's Fios TV and Nexstar, with both Verizon and the pay TV-backed American Television Alliance bl...
23/10/2025
NEW YORK During a high-profile session at NAB Show New York, new survey data was shared that revealed significant public concern over artificial intelligence (A...
23/10/2025
BELLEVUE, Wash. and NEW YORK Fox Weather has tapped T-Mobile has as its preferred communications provider and announced that all Fox Weather reporters are being...
23/10/2025
PBS will use generative AI from Amazon Web Services to provide enhanced search results to viewers on the PBS App and PBS LearningMedia platforms, the network an...
23/10/2025
Back to All News
The Resurrected' Marks First Chinese-Language Series to L...
23/10/2025
RT is today publishing a statistical summary from the Register of External Activities for the second quarter of 2025.
The RT Register of External Activities ...
23/10/2025
Series three of the award winning, hit comedy entertainment series The 2 Johnnies Late Night Lock In is back on your screens, celebrating the very best of all t...
23/10/2025
Performances by Michael Flatley, Andy Irvine, Cuckoo's Nest, Foster and Allen and more
Friday 24 October, 8pm on RT One and RT Player
Fleadh Cheoil re...
23/10/2025
The nights grow longer and the shadows get bolder with Vampire The Masquerade: B...
22/10/2025
Prime Video Inks Deal To Present NFL Black Friday Game Worldwide By SVG Staff
Wednesday, October 22, 2025 - 10:06 am
Print This Story | Subscribe
Story ...
22/10/2025
NBA Tip-Off: ESPN Goes 1080p HDR End-to-End, Flipping HDR Switch on REMI and REM...
22/10/2025
FloSports Empowers Division II, III Athletic Departments With Turnkey Production...
22/10/2025
Wall Street Video Summit Debuts, Bringing Together 200 Financial Enterprise Vide...
22/10/2025
Dueling Pianos: International Chopin Piano Competition Is as Competitive as a Ba...
22/10/2025
In 1995, a young Colombian artist released an album that would change Latin pop ...
22/10/2025
Over the past few months, a photovoltaic system has been installed on a three-he...
22/10/2025
The Orion spacecraft for NASA's Artemis II mission is stacked on the Space Launch System (SLS) rocket in High Bay 3 of the Vehicle Assembly Building at Kenn...
22/10/2025
L3Harris' Hybrid SATCOM is resilient by design, offering path diversity that eliminates vulnerabilities by routing data across the best available networks i...
22/10/2025
WASHINGTON, D.C. Organizers of NAB Show New York said they are expecting more than 12,000 registered attendees from about 100 countries along with 260 exhibitor...
22/10/2025
WASHINGTON, D.C The organizers of The 2025 NAB Show New York have announced that they are expecting more than 12,000 registered attendees from about 100 countr...
22/10/2025
Masque Sound, a leading theatrical sound reinforcement, installation and design company, supplied an extensive gear package of professional-grade equipment for ...
22/10/2025
Lightware, a global leader in signal management and AV connectivity solutions, is seeing strong market momentum for the UCX-3x3-TPX-RX20, a compact transmitter-...
22/10/2025
MELVILLE, N.Y. Chyron has released PAINT 10.2, the latest update for its telestration platform, adding support for SMPTE ST 2110 IP workflows, expanding brandin...
22/10/2025
WASHINGTON Run3TV today said NBCUniversal is joining as an investor in the ATSC 3.0 Framework Authority, which develops the Run3TV NextGen TV application platfo...
22/10/2025
ATLANTA swXtch.io will feature two new networking solutions extending the company's reach across more cloud and on-prem workflows at NAB Show New York, set ...
22/10/2025
The Warner Bros. Discoverys HBO Max streaming services has increased prices for all its streaming tiers effectively immediately for new customers. Existing cust...
22/10/2025
LOS ANGELES OpenDrives has signed a new distribution partnership deal with Versatile Distribution Services (VDS) to strengthen its channel and streamline how it...
22/10/2025
WASHINGTON, D.C The organizers of The 2025 NAB Show New York have announced that they are expecting more than 12,000 registered attendees from about 100 countr...
22/10/2025
Samora Pinderhughes Brings Immersive Sound to Berklee's Signature Series The artist and composer, who's worked with Herbie Hancock, Robert Glasper, Co...
22/10/2025
BMI Day at Berklee Celebrates Composer Fil Eisler and Awards Scholarship to Stud...
22/10/2025
October 22nd, 2025 TRIBECA ANNOUNCES STAR-STUDDED LINEUP OF MEMBERSHIP EVENTS F...
22/10/2025
Rohde & Schwarz and TRUMPF cooperate in drone defense Rohde & Schwarz and TRUMPF partner to deliver a comprehensive drone defense solution combining Rohde & S...
22/10/2025
European Broadcaster Upgrades To Grass Valley's NativeIP LDX 135 Cameras And...
22/10/2025
Everyone Gets a Better Deal on Verizon with New FOX One Perk The $15 FOX One streaming service perk is yet another way Verizon continues to add savings for cu...
22/10/2025
First Look Hidden Assets Series 3
Premieres on 9th November 9:30pm on RT One & RT Player
WATCH HERE Promo Link: Hidden Assets Series 3 | RT
The Crimin...
21/10/2025
NAB New York 2025: Although AES Show Is on Its Own, Audio Will Be a Major Part o...
21/10/2025
NAB New York 2025: Business of Broadcast and Media,' Future of Content'...
21/10/2025
SVG All-Stars: Ethan Folz, Senior Director, Digital Operations and Quality of Ex...
21/10/2025
NBA on NBC/Peacock: Livestream Offers Graphic Overlays, Predictive Gaming, Ancil...
21/10/2025
NBA on NBC/Peacock: At the Front Bench With Producer Frank DiGraci and Director ...
21/10/2025
NBA on NBC/Peacock: NBC Sports, NEP Build Ultra-Flexible Production Plan That Se...
Bicoastal/Munich-based A ro Film has bolstered their directorial roster with the addition of directors Sue Worthy and Dan Gifford for U.S. commercial representation. Worthy's natural skill for capturing exquisite moments through vivid imagery is evident in spots for Olay, Mitsubishi, Dove, Ford, Herbal Essences and Johnson & Johnson, among others. Gifford has directed over 100 commercials for a diverse range of international clients including Nikon, Adidas, Toyota, PlayStation, BBC, Nike, Heineken, Expedia, Reebok and Unicef, among numerous others.
