
By Debra Kaufman
One month into 2023, HPA is already fully engaged in evolving its programs and initiatives to meet the community's interests and needs. President Seth Hallen points to unprecedented growth in 2022 as foundational to HPA's current dynamism. Last year's growth would have been hard to predict in 2021 when the world was in the grip of COVID-19 and most face-to-face activity was on hold. We looked for a way to keep the HPA community together in a dark time and the community responded with tremendous support for what we were trying to do, says Hallen. In retrospect, one of the most important things we did was to create and deliver the virtual Tech Retreat Event in 2021. It really kept the community together during a time when that was most needed.
That led to last year, when the HPA community's pent-up demand to meet in person resulted in the biggest attendance ever at the Tech Retreat and the 17th HPA Awards. We didn't spare any effort, money or energy to make sure that people were going to be as safe as possible at these events, Hallen says. At the HPA Tech Retreat, we created the bubble to make sure everyone was tested and masked. At the Awards, testing and masking was mandatory. Secondly, we wanted to make sure that people felt safe. We recognized those two factors had to work together. The result, he adds, was no known COVID exposures at either event. Growth at the 2022 HPA Awards also included the number of submissions. In previous years, we would typically receive about 300 submissions, and in 2022, we broke 400 for the first time, says Hallen. We had the most engineering excellence and creative submissions, ever. That's a testament to the value of this award.
Throughout 2022, HPA programs Women in Post (WIP), Networking Education Technology (NET) and the Young Entertainment Professionals (YEP) were busy. There was a slate of events that included NET conversations with the post teams from Ted Lasso and a joint WIP-SMPTE event featuring the Woman King cinematographer Polly Morgan, ASC, BSC and its director, Gina Prince-Bythewood. The events were all very successful, says Hallen. The committees behind these initiatives are active and passionate and they bring incomparable value to our audience. He added that there is still conversation on the balance of in-person and remote events and what best serves the HPA community going forward.
HPA Tech Retreat 2023 is set to be another groundbreaking event. The 500 rooms at the Westin sold out months before we normally do, says Hallen. We had more submissions for Mark Schubin's main program than ever before. Mark called it an embarrassment of riches. We're thrilled that the community understands the value in the event. He hints that more exciting announcements are coming.
Hallen reveals that the NET program in 2023 is also on track to be powerful. Pointing to the 2022 case study on popular Apple TV+ show Ted Lasso, he adds that, we're going to continue to do these case study luncheons that focus on unique and interesting workflows.
HPA's Young Entertainment Professional identifies, nurtures and supports a talented group of the up and coming professionals. YEP is about to unveil its 2023 class. We're heartened by the caliber of every group of new YEPs, says Hallen. This year, there's another group of truly impressive future leaders. He noted that the YEP program leadership, which started off in the hands of board members, has now shifted to graduates of the YEP program. It's been taken over by the people it's intended for, he says. And they are full of great ideas.
HPA is intent on deepening the value of the organization to its members with highly engaging events, non-marketing-centric education (which is a very rare commodity) and mentorship, says Hallen. The HPA Board has always been deeply involved in the vision for HPA and, in 2023, new members will be added. Most recently announced is new Board member Bettina Fisher, the Academy of Motion Picture Arts and Sciences' senior director of early career talent development.
HPA will always be focused on powerful networking, Hallen says. The Board and HPA staff are reviewing every committee, event and membership offering to make sure we are powering value. Another focus in 2023 will be strengthening the committees and the dedicated group of active volunteers. We continue to enroll volunteer leaders, says Hallen. It's always been run by people with terrible cases of volunteer-itis. He jokes that, Leon [Silverman] infected me years ago, and stressed that, we still need new, fresh and diverse voices with numerous interests in our community. HPA participation is not exclusive at all, he added. You don't have to be invited to participate - just raise your hand and join.
Hallen continues, with regard to diversity, there will also be more to come from HPA in 2023, and that focus will be woven into everything we do. Our board members are focused on continuing to foster and support diversity, equity and inclusion across the organization, its events and its community, he says.
The overall goal for the new year, says Hallen is, continuing to remain relevant and focusing on what the community needs.
As the industry and HPA continues to evolve so rapidly, we're examining how HPA can continue to play a leading role in bringing value to the community, he concludes. We want to make sure everyone has a seat at the table.
Most recent headlines
02/07/2023
Our robust, comparable data provides trusted insights and gives media owners, buyers and planners the power to trade confidently.
ABC members and data subscrib...
02/07/2023
We'll be releasing The next set of ABC audited consumer media data covering the period January to December 2022 on Tuesday 21st February at noon.
When rele...
02/07/2023
We'll be releasing The next set of ABC audited consumer media data covering the period January to December 2022 on Tuesday 21st February at noon.
When rele...
01/05/2023
Our Chief Executive Simon Redlich was recently invited by Alliance for Audited Media (AAM) to share his views on what 2023 might hold. Read what Simon and other...
29/03/2023
The global streamers could face fines of up to £250,000 or be restricted in the UK entirely if they are found to have broken rules around harmful material
By J...
29/03/2023
ARRI Solutions designs, engineers, builds, and operates virtual production environments of all sizes
By Jenny Priestley
Published: March 29, 2023
ARRI Sol...
29/03/2023
The appointments follow Riedels recent acquisitions of Simplylive and SDNsquare
By Jenny Priestley
Published: March 29, 2023
The appointments follow Riede...
29/03/2023
NEW YORK Media SaaS provider Amagi has announced that Canela Media will be using the Amagi CONNECT free ad-supported streaming (FAST) marketplace to help it imp...
29/03/2023
NORWALK, Conn. In another example of how telcos and cable operators are working to attract cord-cutters by bunding streaming services with their broadband offer...
29/03/2023
New survey data from Parks Associates shows that subscription video services are nearly ubiquitous in U.S. homes, with 87% of US internet households having at l...
29/03/2023
Ross Video Makes it Real at NAB Show 2023
Brie Clayton March 28, 2023
0 Comments
Company Unlocks Video Production Innovation through Hyperconverged P...
29/03/2023
Job Listing: St. Louis CITY SC Summer Internship Opportunity
Brie Clayton March 28, 2023
0 Comments
St. Louis CITY SC Summer Internship Opportunity
L...
29/03/2023
WRAL-TV's Elizabeth Gardner is honored by Raleigh Magazine as one of the Women Shaping Raleigh 2023 at an event at One Glenwood on Monday, March 27.
Raleig...
29/03/2023
110 Years of Durham Bulls Baseball Celebration & Kids Run The Bases complete Opening Weekend 2023
The Back-to-Back Triple-A National Champion Durham Bulls begi...
29/03/2023
Embrace Spring with Boston Conservatory Orchestra at Groton Hill Music Center On April 8, the orchestra celebrates the changing seasons at an exciting new con...
29/03/2023
Bernice Chan on How Berklee Helped Jumpstart Her Career as a Publicist A panelist at Career Jam 2023, the recent alum discusses landing her current position a...
29/03/2023
It turns out there are secret ways to search for content to watch on Netflix....
29/03/2023
Standard General said it filed a lawsuit asking a U.S. Appeals Court to order th...
29/03/2023
At a time when retail networks are growing in dollar volume and sophistication, Dollar General worked with LiveRamp to strengthen its connection with its custom...
29/03/2023
The season two premiere of Showtime's Yellowjackets drew nearly 2 million viewers across platforms, the best second-season debut for the premium channel in ...
29/03/2023
Comscore said that it has expanded its Pulse measurement service which provides local viewership data within 48 hours to all 210 U.S. markets....
29/03/2023
Sinclair Broadcast Group's NewsON free streaming service said it added Capitol Broadcasting's new streaming channel WRAL News Plus to NewsON's chann...
29/03/2023
Amazon said the Yankees are coming back to Prime Video....
29/03/2023
The season four debut of HBO's Succession on Sunday drew 2.3 million viewers across HBO Max and the HBO linear channels, a high for the series....
29/03/2023
As part of its upfront pitch, Sony's Game Show Network said it has greenlit four new daily series....
29/03/2023
Unstable, with Rob Lowe as a biotech entrepreneur and his son John Owen Lowe portraying his son, premieres on Netflix March 30. There are eight episodes....
29/03/2023
Daily devotion: Your bible verse and prayer for 29 March 2023GOOD MORNING! Here's your daily bible verse and prayer to get you ready and excited about your ...
29/03/2023
African Proverb of the day: 29 March 2023A proverb reflects and reveals a community's culture that provides a glimpse into its value systems, beliefs, and a...
29/03/2023
Pregnancy mask' - Actress Jessica Nkosi blasts abusive body shaming fansPregnant Jessica Nkosi has opened fire to fans for body shaming and deleted all her ...
29/03/2023
Poem of the day: There Is A GodA poem a day keeps the soul awake! For the most soulful, authentically African poetry on the internet, check out Poem of the day....
29/03/2023
Gayton McKenzie tells homophobes to take a hikeGayton McKenzie, the President of the Patriotic Alliance, has told policy conference delegates that homophobes sh...
29/03/2023
You': Amy Leigh Hickman keen to return for season fiveAmy Leigh Hickman, who played Nadia Farran on You' season four revealed that she would love to re...
29/03/2023
The Crown' Season 6: Meet Prince William and Kate MiddletonThe Crown has just revealed the actors portraying the Prince and Princess of Wales
by Njabulo M...
29/03/2023
Darcelle: The world's oldest drag queen has diedAmerican drag star Darcelle, who was performed by Walter Cole and held the record as the world's oldest ...
29/03/2023
Facebook
Twitter
LinkedIn
The February 2023 report by Thaless Cyber Threat Intelligence unit reviews one year of cyber-attacks across Europe.
The third ...
29/03/2023
RT SHORT STORY COMPETITION 2023 OPENS FOR ENTRIES
12,000 PRIZE FUND FOR TOP THREE STORIES
This is an extraordinary, wonderful platform for short story wr...
29/03/2023
RT announces special coverage to mark Good Friday Agreement 25th Anniversary
www.rte.ie/goodfriday
RT will mark the Good Friday Agreement 25th Anniversary w...
29/03/2023
Rohde & Schwarz expands its new ultra-wideband RF amplifier family BBA300: High ...
29/03/2023
Enter a new dimension of control Kortrijk, Belgium, 29 March 2023 - Barco, a world leader in visualization solutions, proudly announces the launch of Barco CTRL...
29/03/2023
Bullseye! Elation KL Panel hits the mark on PDC European Darts Tour posted: 29/03/2023
Elation Professional KL Panel soft lights to provide high-quality ga...
28/03/2023
By Lucy Spicer
This week we are uplifting the voices of trans artists within ou...
28/03/2023
There isn't just one Spotify experience-and we've got the personalized r...
28/03/2023
Ghanaian creators are having a moment on Spotify. For every stream in Ghana of a local artist, there are six more streams in markets around the world. Examples ...
28/03/2023
Over the last two weekends, both FC Barcelona and FC Barcelona Femen extended t...
28/03/2023
Based on their established and long-lasting business relationship SGL Carbon and...
28/03/2023
From left to right: Ugo Paniconi, Rangesh Kasturi, Col Viktor Siromakha (Embassy...
28/03/2023
AUSTIN, Texas The government access channel ATXN has made the move to being completely 4K with the aid of Canare 4K-capable 12G-SDI cables, video patchbays, and...
28/03/2023
SEATTLE NewsON, the nation's largest free OTT streaming service for local news content, has added the Raleigh-Durham DMA to its platform, with the addition ...
28/03/2023
PRINCETON, N.J. Triveni Digital executives will offer their insight, expertise a...
28/03/2023
Black joins the company from NBC Universal, where he led the companys media technology strategy across a host of digital properties
By Jenny Priestley
Publis...