RTVE a step towards the adoption of the big data La Corporaci n p blica saca a concurso una licitaci n de 4 millones de euros (6 millones con impuestos) para la contrataci n de un servicio de big data para experiencia de usuarios, anal tica, user tracking y recomendaci n.
La Corporaci n Radio Televisi n Espa ola (CRTVE) est dispuesta a dar el paso decisivo en la adopci n del big data. Para ello, acaba de sacar a concurso una licitaci n de 4 millones de euros (6 millones con impuestos) para la contrataci n de un servicio de big data para experiencia de usuarios, anal tica, user tracking y recomendaci n.
CRTVE ha lanzado la propuesta MyRTVE, que tiene como objetivo dotar a los servicios de la Corporaci n de una mayor personalizaci n, as como mejorar la interacci n y el conocimiento de los usuarios que utilizan sus servicios y productos.
En este entorno, el big data juega un papel clave de cara a disponer de capacidades tecnol gicas para la captura, procesamiento y almacenamiento de la informaci n que de forma creciente es generada por las interacciones de los usuarios con el ecosistema digital de CRTVE. Por otro lado, es necesario transformar esta informaci n en conocimiento que permita poner inicialmente en marcha un sistema de recomendaci n ajustado a las caracter sticas y preferencias de cada usuario. Por ltimo, este proceso de licitaci n pretende sentar las bases para procesos anal ticos avanzados que permitan a CRTVE transformar esta informaci n en Valor para el negocio
La Corporaci n p blica pretende ahora adoptar una soluci n de big data que contemple herramientas para user tracking, recomendaciones y anal tica de usuarios. Tambi n pretende dotarse de la capacidad de c mputo y almacenamiento necesarios para dar soporte a los desarrollos realizados, y para el an lisis y explotaci n de la informaci n obtenida. Esta capacidad se proveer a trav s de una infraestructura gestionada Big Data.
Las soluciones de big data que RTVE pretende adoptar mediante esta licitaci n prev la implantaci n de un sistema de captaci n de actividad de usuarios (user tracker). Su objetivo ser capturar informaci n sobre los contenidos que se consumen por parte de los usuarios y c mo se interact a con ellos en cualquiera de los distintos productos y servicios que CRTVE tiene a disposici n de los usuarios finales.
Asimismo, ser fundamental para contar con un sistema de recomendaci n inteligente y en tiempo real, entendiendo por tiempo real el hecho de que los resultados cambien en funci n de las ltimas acciones que ha realizado un usuario. El objeto de este sistema es proveer a los usuarios de la Corporaci n de contenidos personalizados para sus gustos, modos de consumo o preferencias personales.
El user tracker tiene como responsabilidad capturar en cliente las interacciones de los usuarios y registrarlas en los servidores de CRTVE. Esta informaci n se almacena en los data lakes. Dichos datos son analizados y explotados por el sistema anal tico para mostrar informaci n sobre los consumos, y por el sistema de recomendaci n para mostrar contenidos a los usuarios seg n sus h bitos y preferencias.
Adem s de los desarrollos mencionados, se hace necesario tener la capacidad de proveer un servicio de anal tica avanzada e ingenier a de datos que permita mejorar los desarrollos, realizar optimizaciones a posteriori, nuevas correlaciones de datos Los desarrollos tienen que partir de una serie de principios como la optimizaci n de almacenamiento y procesos y la reutilizaci n de componentes, tanto de entrada/salida,como de c mputo; la optimizaci n de procesamiento y de costes; y la sencillez en el cambio.
En el pliego de condiciones se establece que el servicio gestionado de infraestructura de big data debe incluir el almacenamiento de los vastos vol menes de datos que los desarrollos de use tracker, recomendaciones y anal tica gestionan; los componentes de la infraestructura en la nube; las licencias de uso del servicio; la instalaci n, configuraci n, adaptaci n y parametrizaci n de todos los elementos involucrados; el alojamiento procesamiento y soporte de la inafraestructura, entre otras.
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RTVE a step towards the adoption of the big data La Corporaci n p blica saca a concurso una licitaci n de 4 millones de euros (6 millones con impuestos) para la contrataci n de un servicio de big data para experiencia de usuarios, anal tica, user tracking y recomendaci n. 
