Advanced HDR by Technicolor and Zinwell Integrated onto ATSC 3.0 Conversion Boxes

Advanced HDR by Technicolor and Zinwell Integrated onto ATSC 3.0 Conversion BoxesBy Ken Kerschbaumer, Editorial Director

Tuesday, January 6, 2026 - 2:02 pm

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Advanced HDR by Technicolor and Zinwell, a leading provider of digital cable, satellite, wireless equipment, 5G and Internet of Things products, are teaming up to integrate the Advanced HDR by Technicolor technology onto next-generation ATSC 3.0 conversion boxes manufactured by Zinwell for the North America market.

Consumers increasingly expect higher picture quality across platforms, while broadcasters are moving toward advanced video formats with the rollout of ATSC 3.0, says Paul Wu, vice president of sales division III at Zinwell. HDR has become a vital feature for delivering a premium viewing experience. The incorporation of the Advanced HDR by Technicolor solution enables Zinwell to meet evolving consumer demands.

The Zinwell team is already working with Philips, one of the developers of Advanced HDR by Technicolor, to integrate the Advanced HDR by Technicolor solution to Zinwell's conversion box powered by Amlogic system-on-chip. System optimization is also underway as well as testing to ensure compatibility with broadcaster workflows and various display devices.

Zinwell's integration of Advanced HDR plays a significant role in these early days of ATSC 3.0 adoption, adds Rick Dumont, head of business development for Advanced HDR by Technicolor. HDR-enabled conversion boxes, such as Zinwell's product line, allow consumers with non ATSC 3.0 TVs to enjoy premium viewing experiences in HDR from an ATSC 3.0 broadcast. As the ecosystem makes the shift to ATSC 3.0, HDR capabilities continue to grow.

Matthew Goldman, vice president of strategic and technical initiatives for Sinclair, says as ATSC 3.0 services continue to expand across America there is a greater need for HDR-enabled conversion boxes and displays. Sinclair has implemented Advanced HDR by Technicolor in over 100 ATSC 3.0 channels across the US, as well as on Sinclair's digital channels.

HDR offers an exciting picture improvement to television services, and Sinclair has deployed more HDR channels than every other broadcaster combined, he says. This partnership between Zinwell and Advanced HDR by Technicolor is an important step for building an ecosystem where consumers can enjoy NEXTGEN TV content in HDR.

Through the seamless collaborations with the technical teams of Amlogic and Advanced HDR by Technicolor, Zinwell has completed integration of Advanced HDR by Technicolor in Zinwell NEXTGEN TV Box and will launch in the American market soon.

LINK:	https://www.sportsvideo.org/2026/01/06/advanced-hdr-by-technicolor-and...
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