
El 16 de septiembre, un grupo de talentosas artistas mujeres ocupar el centro del escenario en Argentina para nuestro ltimo Festival EQUAL. El concierto, que tendr lugar en el Hip dromo de Palermo de Buenos Aires, contar con las actuaciones de algunas de las estrellas locales m s destacadas, como Mar a Becerra, Lali, Emilia, Marilina Bertoldi, Karina, TAICHU y Connie Isla.
Este evento es s lo uno de los componentes del programa EQUAL de Spotify, que se puso en marcha en 2021 para dar visibilidad a las mujeres artistas a trav s de alianzas globales, activaciones, nuevas experiencias de contenido y apoyo dentro y fuera de la plataforma. Durante los ltimos dos a os, Spotify ha promovido la m sica de estas artistas a trav s de 40 playlists EQUAL regionales, as como en nuestra emblem tica playlist EQUAL Global. Cada mes, Spotify destaca a nuevas mujeres en estas playlists regionales, a la vez que proporciona apoyo adicional a las artistas en sus pa ses de origen y fuera de ellos.
Los Festivales EQUAL, que anteriormente se celebraron en Bogot (Colombia) y Madrid (Espa a), representan otra forma de ampliar nuestro apoyo m s all de la plataforma. Los fan ticos que asistan al festival tendr n la oportunidad de ver a sus artistas favoritas y, al mismo tiempo, descubrir nuevas voces.
En los ltimos cinco a os, las mujeres artistas han logrado grandes avances en Spotify en Argentina. Hemos sido testigos de un aumento del 500% en el n mero de artistas femeninas que entran en el Top 50 de Spotify en Argentina, y a o tras a o, se ha registrado un aumento del 30% en el n mero de streams de m sica de artistas femeninas.
Pero no es s lo m sica lo que escuchan los argentinos. Las creadoras llegan a Spotify para compartir sus voces y encontrar sus comunidades a trav s de podcasts. De los 20 programas m s escuchados de 2022, casi la mitad fueron liderados por mujeres, entre ellos Psicolog a al Desnudo, N mero Oculto y ConchaPodcast.
Con el Festival EQUAL, seguimos fomentando la equidad para las mujeres en el audio y celebrando sus contribuciones. Para los fan ticos interesados en asistir, las entradas estar n a la venta el lunes 31 de julio a las 12hs en la modalidad de preventa exclusiva con YOY, mientras que la venta general comienza el martes 1 de agosto a las 13hs, todo a trav s de Ticketek.
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