Graphics, signals and post: How a new production centre is streamlining and centralising operations for Serie A By Roberto Landini, Italian Correspondent
Thursday, September 16, 2021 - 16:16
Print This Story
Luisella Fusco, head of media operations and broadcast Lega Serie A, in the Lissone production centre
In the second part of our interview, Luisella Fusco, head of media operations and broadcast Lega Serie A, takes us behind the scenes of the league's new production centre and explains how it's enabling innovation.
Read the first part of the interview here.
Tell us about some of the technical innovations made possible by the new production centre in Lissone.
With the restart of the Italian football season, Lega Serie A has launched many innovations in partnership with EI Towers, ISG and Netco Sports (EMG Italy). In particular, in partnership with Netco Sports, Lega Serie A has decided to graph' centrally not only at the international level, as was already done, but also at the national level. So today the graphics layout is unified by the league for the main national broadcasters, namely DAZN and Sky Italia.
The latter will continue to customise graphics to tailor the unilateral broadcasts, so for the pre-game, post-game and studio broadcasts, but for the game graphics or the official event graphics, it will take the graphics of the Lega Serie A for the first time.
All graphics are created through Netco Sports and supervised in the dedicated graphics suites on the first floor [of the new production centre].
Netco Sports will continue to send an OB van to the stadium; the signal is then transferred to Netco Sports headquarters in Milan via Deruta. Here the graphic operators develop the template then everything is transferred to Lissone where servers collect all the graphic impulses and make the graphic insertions on the feeds for the distribution of the signals both nationally and internationally.
Are virtualised graphics also being created in this new location?
Yes. Virtualised graphics services are packaged from here totally remotely. These are the services operated by our partner ISG, which works for Serie A and creates the virtual mats or carpets' on the door side, the centre circle and also the LED boards for almost all the clubs, except for some subjective agreements with AIM, another virtualisation partner.
Both virtualisation partners are always hosted by Serie A in the new Lissone production centre in independent and dedicated rooms.
How does signal transport management from the stadiums take place? Have complexities arisen due to the move to UHD?
The centralised management of the signal transport from the stadiums and the great improvement of the signal quality has also brought with it the transport of the isolated signals of the cameras.
Twelve main signals plus 12 backups are carried (all, of course, redundant). These signals arrive in Lissone where virtualisations and graphics are inserted and then distributed nationally through fibre connections with DAZN and Sky Italia or with RAI and Mediaset for the highlights packages. They are also distributed internationally to up to five geographical areas (Italy, Europe without Italy, America, Asia, MENA and Africa) for differentiated branding.
The diversified international distribution process has allowed us to expand the geographical areas covered. Previously we distributed only in three areas. Today we are ready to cover up to six and, above all, we have increased the graphic differentiation of regionalised branding.
With this platform, it is possible to interact through various clients to take packaged and ready-made content, but also to access all the images and clips stored and edit new content in a personalised way.
Currently, we are covering the territories of the MENA with live streaming on YouTube with a selection of top matches, about five games for each game round.
The league has also signed an agreement with Stats Perform UK which has acquired the betting streaming rights.
Finally, with partner Hawk-Eye, from mid-October the Lega Serie A will offer an advanced tracking service in addition to the centralised tactical room service located in the stadiums and beside the already enriched statistical data offered by Stats Perform. It is called EPS Skeletal and it traces the human body on some centres of body mass; it then manages to process even more advanced statistical data because it can be customised to make a series of products enriched with data that become important for coaches, sports directors and for the media.
Does the new centre also include areas dedicated to post-production?
Yes, a complete post-production area has been created which is based on 24 stations to package the highlights on 16 very modern commentary booths and post-production suites. The international signal is distributed in three languages: Italian, English and Arabic, used for the live streaming service on YouTube.
The highlights are also produced here with editing stations creating different formats ranging from two to ten minutes, also with commentary in three languages. Promotional trailers are also made in the IBC in Lissone.
The new production centre includes 16 commentary booths and post-production suites
You have created a very complex centre. I guess that dealing with the management and control of all that content was not easy and some complex portals are needed?
Of course. The content created here is distributed in a traditional way, that is via fibre with the customers who are connected, or via satellite if necessary, but also and above all through a centralised portal in the form of an advanced platform.
With this platform, it is possible to interact through various clients to take packaged and ready-made content, but also to access all the images and clips stor
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
26/11/2025
Back to All News
Netflix Deepens Partnership with Taiwan's 62nd Golden Hors...
25/11/2025
Tracy Bonareri Onchoke, an investigative journalist from Kenya is the winner of the Thomson Foundation's Young Journalist Award 2025.
The 26-year-old-sele...
25/11/2025
SVG All-Stars: Blayke Scheer, Senior Director, Creative Content, YES NetworkThe Indiana alum has turned storytelling into an artform for more than two decadesBy...
25/11/2025
Op-Ed: With FCC's C-Band Auction on the Horizon, Broadcasters Need Proven, C...
25/11/2025
Analysis: Is Baller League really the future of sport? By Callum McCarthy, Editor-at-Large
Tuesday, November 25, 2025 - 10:10
Print This Story
With KSI on...
25/11/2025
Platinum Whitepaper: The Growth of Broadcast in the World of Major Large Scale E...
25/11/2025
SVG Summit 2025 Preview: SVG Women's Sports WorkshopBy Samantha Gabay
Tuesday, November 25, 2025 - 10:27 am
Print This Story | Subscribe
Story Highlig...
25/11/2025
SVG New Sponsor Spotlight: CacheFly's Matt Levine on the Evolving Role of th...
25/11/2025
Peacock's EA SPORTS Madden NFL Cast Levels Up on Thanksgiving With SkyCam as...
25/11/2025
Mathias Broe attends the 2025 Sundance Film Festival premiere of Sauna at Library Center Theatre. (Photo by Michael Hurcomb/Shutterstock for Sundance Film Fes...
25/11/2025
The best playlists, podcasts, and audiobooks bring a little extra magic to your daily routine. With new features and offerings, Spotify Premium delivers even mo...
25/11/2025
Comprehensive new research confirms what we already knew: Australian music fans love the quality, quantity, and access they have to new and local music on strea...
25/11/2025
Applicable Products
Objectives The purpose of this application note is to give a brief background on 5G (NR) wireless communication an explain the reason a SN...
25/11/2025
Nielsen will now measure both Lionsgate's FAST channel MovieSphere and Movie...
Graphics, signals and post: How a new production centre is streamlining and centralising operations for Serie A By Roberto Landini, Italian Correspondent 
