Graphics, signals and post: How a new production centre is streamlining and centralising operations for Serie A By Roberto Landini, Italian Correspondent
Thursday, September 16, 2021 - 16:16
Print This Story
Luisella Fusco, head of media operations and broadcast Lega Serie A, in the Lissone production centre
In the second part of our interview, Luisella Fusco, head of media operations and broadcast Lega Serie A, takes us behind the scenes of the league's new production centre and explains how it's enabling innovation.
Read the first part of the interview here.
Tell us about some of the technical innovations made possible by the new production centre in Lissone.
With the restart of the Italian football season, Lega Serie A has launched many innovations in partnership with EI Towers, ISG and Netco Sports (EMG Italy). In particular, in partnership with Netco Sports, Lega Serie A has decided to graph' centrally not only at the international level, as was already done, but also at the national level. So today the graphics layout is unified by the league for the main national broadcasters, namely DAZN and Sky Italia.
The latter will continue to customise graphics to tailor the unilateral broadcasts, so for the pre-game, post-game and studio broadcasts, but for the game graphics or the official event graphics, it will take the graphics of the Lega Serie A for the first time.
All graphics are created through Netco Sports and supervised in the dedicated graphics suites on the first floor [of the new production centre].
Netco Sports will continue to send an OB van to the stadium; the signal is then transferred to Netco Sports headquarters in Milan via Deruta. Here the graphic operators develop the template then everything is transferred to Lissone where servers collect all the graphic impulses and make the graphic insertions on the feeds for the distribution of the signals both nationally and internationally.
Are virtualised graphics also being created in this new location?
Yes. Virtualised graphics services are packaged from here totally remotely. These are the services operated by our partner ISG, which works for Serie A and creates the virtual mats or carpets' on the door side, the centre circle and also the LED boards for almost all the clubs, except for some subjective agreements with AIM, another virtualisation partner.
Both virtualisation partners are always hosted by Serie A in the new Lissone production centre in independent and dedicated rooms.
How does signal transport management from the stadiums take place? Have complexities arisen due to the move to UHD?
The centralised management of the signal transport from the stadiums and the great improvement of the signal quality has also brought with it the transport of the isolated signals of the cameras.
Twelve main signals plus 12 backups are carried (all, of course, redundant). These signals arrive in Lissone where virtualisations and graphics are inserted and then distributed nationally through fibre connections with DAZN and Sky Italia or with RAI and Mediaset for the highlights packages. They are also distributed internationally to up to five geographical areas (Italy, Europe without Italy, America, Asia, MENA and Africa) for differentiated branding.
The diversified international distribution process has allowed us to expand the geographical areas covered. Previously we distributed only in three areas. Today we are ready to cover up to six and, above all, we have increased the graphic differentiation of regionalised branding.
With this platform, it is possible to interact through various clients to take packaged and ready-made content, but also to access all the images and clips stored and edit new content in a personalised way.
Currently, we are covering the territories of the MENA with live streaming on YouTube with a selection of top matches, about five games for each game round.
The league has also signed an agreement with Stats Perform UK which has acquired the betting streaming rights.
Finally, with partner Hawk-Eye, from mid-October the Lega Serie A will offer an advanced tracking service in addition to the centralised tactical room service located in the stadiums and beside the already enriched statistical data offered by Stats Perform. It is called EPS Skeletal and it traces the human body on some centres of body mass; it then manages to process even more advanced statistical data because it can be customised to make a series of products enriched with data that become important for coaches, sports directors and for the media.
Does the new centre also include areas dedicated to post-production?
Yes, a complete post-production area has been created which is based on 24 stations to package the highlights on 16 very modern commentary booths and post-production suites. The international signal is distributed in three languages: Italian, English and Arabic, used for the live streaming service on YouTube.
The highlights are also produced here with editing stations creating different formats ranging from two to ten minutes, also with commentary in three languages. Promotional trailers are also made in the IBC in Lissone.
The new production centre includes 16 commentary booths and post-production suites
You have created a very complex centre. I guess that dealing with the management and control of all that content was not easy and some complex portals are needed?
Of course. The content created here is distributed in a traditional way, that is via fibre with the customers who are connected, or via satellite if necessary, but also and above all through a centralised portal in the form of an advanced platform.
With this platform, it is possible to interact through various clients to take packaged and ready-made content, but also to access all the images and clips stor
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
06/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
06/04/2026
From high school sports all the way up to the major leagues, building high-quali...
06/04/2026
Quickplay, an AI company for the media and entertainment industry, has been accepted into the Advanced tier of the TwelveLabs Ecosystem Partner Program. Quickpl...
06/04/2026
Grass Valley has announced the Future Playmakers Program, a global initiative to...
06/04/2026
El l der de operaciones impulsa la producci n en estudio mientras encuentra insp...
06/04/2026
The ops leader helps lead the charge in studio for the Spanish-language broadcas...
06/04/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
06/04/2026
The National Hockey League (NHL), in partnership with Verizon and the New Jersey Devils, today announced the opening of the NHL Innovation Lab powered by Verizo...
06/04/2026
Rock League, a new professional curling league, has announced that ESPN+ will stream its inaugural 2026 season for fans in the United States. The first Rock Lea...
06/04/2026
Advanced Systems Group has announced the appointment of Andrea (Andy) Cummis as Vice President of Systems Design and Engineering. In this role, she will lead de...
06/04/2026
Backed by Bolt Ventures, the venture brings Bryson DeChambeau, Grant Horvat, and...
06/04/2026
With this environment we can start that collaboration even earlier because we ca...
06/04/2026
Like the immortal lives of vampires, some stories never really end. That's t...
06/04/2026
As podcasting continues to evolve, growth increasingly means building beyond aud...
06/04/2026
Multiband dynamics plug-in enhanced
California-based developer FSK Audio have released a significant update for their innovative multiband dynamics processo...
06/04/2026
Share official & user-created full-rig presets
IK Multimedia's latest TONEX update makes it possible for users of the popular amp and effects modelling ...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Dalet Showcases Dalia Agentic AI and End-to-End Media Workflows at NAB Show 2026
Brie Clayton April 6, 2026
0 Comments
Dalet, a leading technology and...
06/04/2026
OpenDrives Shows Off Sports Expertise in Sports Business Hub located in NAB Show...
06/04/2026
Proton to Demonstrate 3D Application at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Yet further creative potential unleashed through innovation in ...
06/04/2026
Autoscript Highlights Voice-Driven Prompting and PTZ Solutions at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Experience Autoscript Voice, PTZ prom...
06/04/2026
Mediaproxy Highlights Significant Enhancements to its LogServer suite at NAB Sho...
06/04/2026
Wayne, N.J., April 6th, 2026 Phantom High-Speed announces the release of PCC 4...
06/04/2026
April 6th, 2026
TRIBECA STUDIOS AND LILLY ANNOUNCE WINNERS OF INAUGURAL VITAL...
06/04/2026
Back to All News
Netflix Expands Kids Entertainment Lineup With Playground App ...
05/04/2026
Tackles all reported bugs!
SoundBridge have just announced the launch of a new update that introduces a couple of minor changes to their remote collaboratio...
04/04/2026
The University of Arizona's Men's Basketball team has only loss twice th...
04/04/2026
1080p HDR arrives, a new generation of storytelling tools takes center stage, an...
04/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
04/04/2026
Faster, cleaner and more intuitive than ever
The control software for Flock Audio's digitally controlled patchbay systems has just been treated to an up...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
DHD Introduces AI-Based Audio Noise Reduction to XD3 IP Core
Brie Clayton April 3, 2026
0 Comments
The accompanying image shows the rear panel of the ...
04/04/2026
Macnica Redefines ST 2110 Flexibility with Two Speeds on One Card
Brie Clayton April 3, 2026
0 Comments
New for NAB Show 2026, MEP100 SmartNIC now sup...
04/04/2026
Unified Media Workflows for Story-Centric Production
Brie Clayton April 3, 2026
0 Comments
Framelight X unifies field capture, editing and publishing ...
03/04/2026
Michigan's Fab Five will reunite for an alternate presentation of the Mich...
03/04/2026
Avid will exhibit at NAB Show 2026 (April 18-22, Booth N2226, Las Vegas Convention Center), demonstrating its Content Core platform and new AI-driven workflow c...
03/04/2026
Mark Roberts Motion Control (MRMC) has announced the appointment of Nick Barthee as Chief Operating Officer.
The announcement follows MRMC's transition fro...
03/04/2026
Interra Systems has announced that Elite Media Technologies has selected its BATON file-based QC solution for media workflows. Elite Media Technologies speciali...
03/04/2026
Ateme has announced that Moldtelecom has deployed Ateme technologies across its streaming workflow, covering encoding, delivery, operations, and analytics.
Mol...
03/04/2026
Grass Valley will demonstrate Framelight X, its content management platform, at NAB Show 2026. The platform connects capture, ingest, editing, and publishing in...
03/04/2026
Encompass Digital Media and Techex have announced a cloud-native Master Control ...
Graphics, signals and post: How a new production centre is streamlining and centralising operations for Serie A By Roberto Landini, Italian Correspondent 
