Sony Pixel Power calrec Sony

Graphics, Signals, and Post: How a New Production Center Is Streamlining and Centralizing Operations for Serie A

20/09/2021

Graphics, signals and post: How a new production centre is streamlining and centralising operations for Serie A By Roberto Landini, Italian Correspondent

Thursday, September 16, 2021 - 16:16

Print This Story

Luisella Fusco, head of media operations and broadcast Lega Serie A, in the Lissone production centre

In the second part of our interview, Luisella Fusco, head of media operations and broadcast Lega Serie A, takes us behind the scenes of the league's new production centre and explains how it's enabling innovation.

Read the first part of the interview here.

Tell us about some of the technical innovations made possible by the new production centre in Lissone.

With the restart of the Italian football season, Lega Serie A has launched many innovations in partnership with EI Towers, ISG and Netco Sports (EMG Italy). In particular, in partnership with Netco Sports, Lega Serie A has decided to graph' centrally not only at the international level, as was already done, but also at the national level. So today the graphics layout is unified by the league for the main national broadcasters, namely DAZN and Sky Italia.

The latter will continue to customise graphics to tailor the unilateral broadcasts, so for the pre-game, post-game and studio broadcasts, but for the game graphics or the official event graphics, it will take the graphics of the Lega Serie A for the first time.

All graphics are created through Netco Sports and supervised in the dedicated graphics suites on the first floor [of the new production centre].

Netco Sports will continue to send an OB van to the stadium; the signal is then transferred to Netco Sports headquarters in Milan via Deruta. Here the graphic operators develop the template then everything is transferred to Lissone where servers collect all the graphic impulses and make the graphic insertions on the feeds for the distribution of the signals both nationally and internationally.

Are virtualised graphics also being created in this new location?

Yes. Virtualised graphics services are packaged from here totally remotely. These are the services operated by our partner ISG, which works for Serie A and creates the virtual mats or carpets' on the door side, the centre circle and also the LED boards for almost all the clubs, except for some subjective agreements with AIM, another virtualisation partner.

Both virtualisation partners are always hosted by Serie A in the new Lissone production centre in independent and dedicated rooms.

How does signal transport management from the stadiums take place? Have complexities arisen due to the move to UHD?

The centralised management of the signal transport from the stadiums and the great improvement of the signal quality has also brought with it the transport of the isolated signals of the cameras.

Twelve main signals plus 12 backups are carried (all, of course, redundant). These signals arrive in Lissone where virtualisations and graphics are inserted and then distributed nationally through fibre connections with DAZN and Sky Italia or with RAI and Mediaset for the highlights packages. They are also distributed internationally to up to five geographical areas (Italy, Europe without Italy, America, Asia, MENA and Africa) for differentiated branding.

The diversified international distribution process has allowed us to expand the geographical areas covered. Previously we distributed only in three areas. Today we are ready to cover up to six and, above all, we have increased the graphic differentiation of regionalised branding.

With this platform, it is possible to interact through various clients to take packaged and ready-made content, but also to access all the images and clips stored and edit new content in a personalised way.

Currently, we are covering the territories of the MENA with live streaming on YouTube with a selection of top matches, about five games for each game round.

The league has also signed an agreement with Stats Perform UK which has acquired the betting streaming rights.

Finally, with partner Hawk-Eye, from mid-October the Lega Serie A will offer an advanced tracking service in addition to the centralised tactical room service located in the stadiums and beside the already enriched statistical data offered by Stats Perform. It is called EPS Skeletal and it traces the human body on some centres of body mass; it then manages to process even more advanced statistical data because it can be customised to make a series of products enriched with data that become important for coaches, sports directors and for the media.

Does the new centre also include areas dedicated to post-production?

Yes, a complete post-production area has been created which is based on 24 stations to package the highlights on 16 very modern commentary booths and post-production suites. The international signal is distributed in three languages: Italian, English and Arabic, used for the live streaming service on YouTube.

The highlights are also produced here with editing stations creating different formats ranging from two to ten minutes, also with commentary in three languages. Promotional trailers are also made in the IBC in Lissone.

The new production centre includes 16 commentary booths and post-production suites

You have created a very complex centre. I guess that dealing with the management and control of all that content was not easy and some complex portals are needed?

Of course. The content created here is distributed in a traditional way, that is via fibre with the customers who are connected, or via satellite if necessary, but also and above all through a centralised portal in the form of an advanced platform.

With this platform, it is possible to interact through various clients to take packaged and ready-made content, but also to access all the images and clips stor
LINK: https://www.svgeurope.org/blog/headlines/graphics-signals-and-post-how...
See more stories from svg

More from Sports Video Group

01/07/2025

SVG New Sponsor Spotlight: Spyrosoft's Jonathan Witty on Futher Business Expansion in the U.S.

SVG New Sponsor Spotlight: Spyrosoft's Jonathan Witty on Futher Business Exp...

01/07/2025

The NIL Effect: How the Shifting Business of College Athletics Impacts On-Campus Video Production

The NIL Effect: How the Shifting Business of College Athletics Impacts On-Campus...

01/07/2025

Cherry On the Cake: Inside the Technical Production of the Tour de France 2025 with EMG / Gravity Media

Cherry on the cake: Inside the technical production of the Tour de France 2025 w...

01/07/2025

NESN's Josh Jun on Keeping Alternative Broadcasts Fresh for Boston Red Sox, Boston Bruins Fans

NESN's Josh Jun on Keeping Alternative Broadcasts Fresh for Boston Red Sox, ...

01/07/2025

TNT Sports Races Back Into NASCAR With Fresh Look, Familiar Edge

TNT Sports Races Back Into NASCAR With Fresh Look, Familiar Edge Production approach emphasizes creative freedom, bold storytelling, casual-fan-friendly tone B...

27/06/2025

How Smarter Video Compression is Creating a Sustainable Future

How smarter compression is creating a sustainable future By Michael Burns Monday, June 23, 2025 - 14:13 Print This Story Live sport is especially vulnerab...

27/06/2025

RTL Group To Acquire Sky Deutschland

RTL Group To Acquire Sky Deutschland By George Bevir, Editorial Director, SVG Europe Friday, June 27, 2025 - 8:00 am Print This Story | Subscribe Story ...

27/06/2025

Frictionless, At Scale: The Current State of Live Video Streaming Techology

Frictionless, At Scale: The Current State of Live Video Streaming Techology Leaders from Bitmovin, Comcast Technology Solutions, Harmonic, IMAX, and Phenix brea...

27/06/2025

Marquee Sports Network's Nick Steger on Meeting the Moment of the Contending Chicago Cubs

Marquee Sports Network's Nick Steger on Meeting the Moment of the Contending...

27/06/2025

NHL Draft 2025: The League Is Primed for First Decentralized Draft in Non-Pandemic Era

NHL Draft 2025: The League Is Primed for First Decentralized Draft in Non-Pandem...

26/06/2025

10th-Annual SVG Regional Sports Production Summit Presents Useful Roadmap for the Future of the RSN, Local Media Business

10th-Annual SVG Regional Sports Production Summit Presents Useful Roadmap for th...

26/06/2025

The Big Cloud Debate: Public vs. Private vs. Hybrid

The Big Cloud Debate: Public vs. Private vs. Hybrid Tech leaders from CineSys, Diversified, and Net Insight breaks down all flavors of cloud By Jason Dachman, ...

26/06/2025

Program Productions' Jess Kowatch on Training the Next and Current Generation of Sports TV Technicians

Program Productions' Jess Kowatch on Training the Next and Current Gener...

25/06/2025

SVG College Summit 2025: Select Sessions Now Available to Watch on SVG PLAY

SVG College Summit 2025: Select Sessions Now Available to Watch on SVG PLAY Tackling the latest in college sports video: NIL, live production, virtual productio...

25/06/2025

ESPN Is Set To Bring AR Graphics to Wimbledon, Revamps Bunker and Studio 18 VO Booths

ESPN Is Set To Bring AR Graphics to Wimbledon, Revamps Bunker and Studio 18 VO B...

24/06/2025

2025 NBA Draft: ABC/ESPN Prepares for Two-Day Draft at Barclays Center

2025 NBA Draft: ABC/ESPN Prepares for Two-Day Draft at Barclays Center Partners Game Creek Video, CP Communications, NEP Specialty Capture will be on hand By M...

24/06/2025

Cloud Broadcast Tech Update: Google Cloud's Jane Day on the Impact of AI on Sports

Cloud Broadcast Tech Update: Google Cloud's Jane Day on the Impact of AI on ...

24/06/2025

Cloud Broadcast Tech Update: AWS's Dana LaGattuta on Data-Driven Innovation in Sports

Cloud Broadcast Tech Update: AWS's Dana LaGattuta on Data-Driven Innovation ...

24/06/2025

British & Irish Lions Men's Tour: Dublin Opener Sees Sky Sports Take Remote Route

Lions live: Dublin opener sees Sky Sports take remote route By Fergal Ringrose ...

24/06/2025

British & Irish Lions Men's Tour: Pumas Maul Lions as S4C and TG4 Deliver First-Ever Joint Host in Dublin

Pumas maul Lions as S4C and TG4 deliver first-ever joint host in Dublin By Ferg...

24/06/2025

ABC/ESPN Prepares for 2025 NBA Draft, the First at Barclays Center

ABC/ESPN Prepares for 2025 NBA Draft, the First at Barclays Center Partners Game Creek Video, CP Communications, NEP Specialty Capture will be on hand By Mark ...

23/06/2025

Adventures in Live Cloud Production: Stories From the Trenches with MLB, NHL, NBC Sports, Warner Bros. Discovery, and AWS

Adventures in Live Cloud Production: Stories From the Trenches with MLB, NHL, NB...

23/06/2025

Finding the Edge: How Badger & Combes Produces Live-Streamed Coverage of County Cricket for LancsTV

Finding the edge: How Badger & Combes produces live-streamed coverage of county ...

23/06/2025

Masters of Madness: New Football Format Shakes Up the Rules of Sportainment

Masters of Madness: New football format shakes up the rules of sportainment By Adrian Pennington Monday, June 16, 2025 - 11:38 Print This Story The ball i...

23/06/2025

New State-of-the-Art Mountain Media Center Launches in Former Starz Encore Building Near Denver

New State-of-the-Art Mountain Media Center Launches in Former Starz Encore Build...

23/06/2025

ESPN Says Goodbye to Seaport Studios, Hello to New State-of-the-Art Production Facility at Disney's 7 Hudson Square

ESPN Says Goodbye to Seaport Studios, Hello to New State-of-the-Art Production F...

20/06/2025

A True Test? Cricket's Growth on the Global Stage and the Role Broadcast Can Play

A True Test? Cricket's Growth on the Global Stage and the Role Broadcast Can...

20/06/2025

Sky Sports Goes Large for the British & Irish Lions Tour with AR Graphics, UHD and a Pop Up Channel

Sky Sports goes large for the British & Irish Lions Tour with AR graphics, UHD a...

20/06/2025

ESPN's Men's College World Series Finals Coverage Combines Innovation, Legacy

ESPN's Men's College World Series Finals Coverage Combines Innovation, L...

19/06/2025

SVG Rewind: PGA Tour Introduces Drone AR Smart Tracing, Reflects on Winning George Wensel Technical Achievement Award

SVG Rewind: PGA Tour Introduces Drone AR Smart Tracing, Reflects on Winning Geor...

18/06/2025

Technology Focus: Fan Expectations Drive Advances in the In-Stadium Experience

Technology focus: Fan expectations drive advances in the in-stadium experience By Jo Ruddock Tuesday, June 3, 2025 - 08:36 Print This Story For years, att...

18/06/2025

Making Connections: How Stadiums Are Meeting the Ever-Growing Demand for Data and Connectivity

Making connections: How stadiums are meeting the ever-growing demand for data an...

18/06/2025

SVG Venues & Teams Summit Keynote: RWS Global Powers the Stadium Environment at 2024 Paris Olympics

SVG Venues & Teams Summit Keynote: RWS Global Powers the Stadium Environment at ...

18/06/2025

SVG Rewind: Behind the Scenes of Producing Tottenham Hotspur's Europa League Victory Parade

SVG Rewind: Behind the Scenes of Producing Tottenham Hotspur's Europa League...

17/06/2025

SVG New Sponsor Spotlight: Mercury Intermedia's Tom Richardson, Mike Ligon on Powering DTC Streams for Teams Reclaiming Media Rights

SVG New Sponsor Spotlight: Mercury Intermedia's Tom Richardson, Mike Ligon o...

17/06/2025

Total Sports Performance from Relo Metrics, VideoAmp, Offers Next-Level Media, Brand Measurement

Total Sports Performance from Relo Metrics, VideoAmp, Offers Next-Level Media, B...

17/06/2025

From Stage to Stream: Producing Live Esports Events in 2025

From Stage to Stream: Producing Live Esports Events in 2025 Leaders from ESL FACEIT Group, Riot Games, and more break down the latest trends By Jason Dachman, ...

17/06/2025

Inside FIFA 2025 Club World Cup Operations With FIFA's Oscar Sanchez, HBS's Stefan Wistuba

Inside FIFA 2025 Club World Cup Operations With FIFA's Oscar Sanchez, HBS...

17/06/2025

Production Ambitions: Over Exposed on Making the National League Promotion Final for DAZN as Spectacular as Possible

Production ambitions: Over Exposed on making the National League Promotion Final...

17/06/2025

DAZN Brings Global Ambition to U.S. Soil With Production of 2025 FIFA Club World Cup

DAZN Brings Global Ambition to U.S. Soil With Production of 2025 FIFA Club World...

16/06/2025

Grass Valley 4K Cameras Head to Greece for View Master Events' New Production Truck

Grass Valley 4K Cameras Head to Greece for View Master Events' New Productio...

16/06/2025

Behind The Broadcast Booth, Ep. 3: Golf. My Future. My Game. Founder and CEO Craig Kirby Talks Advocacy in Sports and More

Behind The Broadcast Booth, Ep. 3: Golf. My Future. My Game. Founder and CEO Cra...

16/06/2025

The REMI Revolution Is Here: How Remote Production Technology in Esports Pioneers a New Age of Broadcast

The REMI Revolution Is Here: How Remote Production Technology in Esports Pioneer...

16/06/2025

From Super Bowl to Indy 500, New Orleans Artist Frenchy' Captures Energy of Sports Production on Canvas

From Super Bowl to Indy 500, New Orleans Artist Frenchy' Captures Energy of...

16/06/2025

NFL Films Enhances Post Studio With Dolby Atmos Audio

NFL Films Enhances Post Studio With Dolby Atmos Audio Forty-three channels of audio enable the facility to migrate to immersive By Dan Daley, Audio Editor Mo...

16/06/2025

SVG New Sponsor Spotlight: Storj's David Colantuoni on Expanding Cloud-Based Storage to Live Sports Production

SVG New Sponsor Spotlight: Storj's David Colantuoni on Expanding Cloud-Based...