
Harmonic launched the latest generation of its Electra product line, the Electra X family of advanced media processors for broadcast and multiscreen content delivery. According to the company, Electra X is the world's first encoder family to support graphics, branding, and playout functionalities, as well as industry-leading video quality and full-frame Ultra HD (UHD) live encoding.
Powered by the Harmonic PURE Compression Engine, Electra X appliance-based media processors boost video compression efficiency across an extensive range of formats and codecs - including MPEG-2, AVC, and HEVC codecs - over CBR, VBR, and ABR encoding schemes to support a broad array of devices from handhelds to UHD TV. Already deployed by Harmonic customers, the multicodec and multiformat nature of Electra X makes it well suited to solve the video processing challenges of broadcast, cable, satellite, and telco operators today and in the future.
Building on the success of our industry-leading compression family, the Electra X media processors offer a dramatic new approach to encoding, said Bart Spriester, senior vice president, video products, Harmonic. The Electra X simplifies content delivery operations, enabling video content and service providers to offer linear and multiscreen services from low bandwidth profiles all the way up to UHD. Plus the additional function integration can have a profound impact when deploying new services.
Integrating real-time SD and HD encoding, high-quality graphics, branding, and playout functionality, the Electra X2 media processor unifies market-leading video quality, unparalleled function integration, and increased operational flexibility in a single 1-RU appliance. Utilizing this next-generation media processing system, video content and service providers can dramatically simplify their infrastructures, reduce costs, and drive new revenue-generating services, while delivering superior video quality at the lowest possible bit rate.
By converging broadcast and multiscreen encoding with the graphics and branding from Harmonic's Spectrum ChannelPort integrated channel playout system, plus transport stream playout functionality, into a single, compact appliance, Electra X2 reduces the number of devices required to build a broadcast transmission chain. This approach lowers capital and operating expenditures, resulting in exceptionally low total cost of ownership (TCO), continued Spriester.
With the Electra X2 media processor, multiple encoding and playout operations can be controlled from a single interface, making operations easier to set up, manage, and maintain, thereby dramatically lowering TCO. Through its pay-as-you-grow approach to scalability, the next-generation media processor assures that users pay only for media processing capabilities they need, enabling them to add new capabilities in the future as business requirements change. The Electra X2 media processor is managed via Harmonic's NMX Digital Service Manager, a video network management solution that encompasses a powerful set of tools for monitoring and managing compressed digital media services. When paired with other NMX-controlled systems, such as Harmonic's ProStream 9100 high-density stream processor and ProMedia X Origin multiscreen media server, the Electra X2 media processor becomes part of a highly scalable, converged solution for the deployment of linear broadcast and OTT video services.
For operators and service providers that want to deliver UHD video quality at the lowest bit rates, Harmonic also announced the Electra X3 advanced media processor. This media processor exploits the power of the Harmonic PURE compression engine to also deliver real-time, broadcast-ready content, supporting UHD formats up to 2160p60 (HEVC Main 10 profile). Unlike other UHD compression solutions on the market, which contain multiple logical encoders, the Electra X3 is the industry's first production-ready, full-frame UHD encoder in a single 2-RU appliance. Consequently, the Electra X3 integrates easily into existing workflows and boasts lower power consumption for additional TCO benefits.
Most recent headlines
13/12/2025
Powering Client Growth: Horizon Deepens Nielsen Partnership, Enabling More Effic...
13/12/2025
In a move that will help it offer more flexible and less costly programming options, YouTube TV has announced that it will be launching YouTube TV Plans with mo...
13/12/2025
SINGAPORE Magna Systems has designed, built and completed what is believed to be the first full UHD and IP-based OB truck in Southeast Asia for a Singapore medi...
12/12/2025
SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Sho...
12/12/2025
Hailey Gates at the Atropia premiere (photo by George Pimentel / Shutterstock for Sundance Film Festival)...
12/12/2025
Last month, Spotify announced a new collaboration with the ATP Tour, the global governing body of men's professional tennis, aimed at bringing the next gene...
12/12/2025
CONWAY, Ark. In a notable example of how the elimination of Federal federal funding is forcing public stations to make massive cuts and changes in the way they...
12/12/2025
Wisycom and DPA Microphones announce the appointment of Ren Moerch as Group Product Director, Wireless, a strategic leadership role that will guide the combine...
12/12/2025
SMPTE , the home of media professionals, technologists, and engineers, in conjuncture with the European Broadcasting Union (EBU) and the Entertainment Technolog...
12/12/2025
Keepit, the vendor-independent, cloud-native data protection provider, today announced a strategic go-to-market relationship in Poland with Ingram Micro, a lead...
12/12/2025
Atomos announced the immediate availability of a new firmware update for its Ninja TX GO and Ninja TX monitor-recorders, unlocking Open Gate 48P RAW recording w...
12/12/2025
Professional Wireless Systems (PWS) once again played a critical role in delivering flawless wireless coordination and support at the 2025 Latin Grammy Awards a...
12/12/2025
The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA) and the European Broadc...
12/12/2025
DHD audio will demonstrate the latest additions to its range of digital audio production solutions on Booth 321 in Hall B6 at Hamburg Open 2026. The show will b...
12/12/2025
Chaos today announces the release of V-Ray for Blender, update 2, bringing its award-winning rendering technology to even more Blender users by adding support f...
12/12/2025
Lighting specialist UltraLEDs has launched Precision LED Tape, a high-CRI lighting solution designed specifically for professional film, TV, and studio use.
P...
12/12/2025
Zixi, the Emmy Award-winning leader in live broadcast-quality video over IP, today announced that Roi Sasson has joined the company as Vice President, Engineer...
12/12/2025
BitFire (bitfire.tv), the leader in software-defined live production and IP transmission, today announced a strategic partnership with Appear, a leader in high-...
12/12/2025
LOS ANGELES The Hollywood Professional Association (HPA) today said futurist Robert Tercek, creative technologist Jessie Hughes from Leonardo.AI and Emmy-winnin...
12/12/2025
HUDSON, Mass. BitFire and Appear have struck a strategic partnership aimed at offering broadcasters, sports leagues and streaming platforms a faster, more flexi...
12/12/2025
The broadcast industry is evolving faster than ever. #IPWorkflows #remoteproduction, and next-gen audio systems are reshaping how teams design, deliver, and sca...
12/12/2025
LOS ANGELES The payroll and production accounting platform Wrapbook has announced the acquisition of Cinapse, a modern scheduling platform for film and televisi...
12/12/2025
DEHLI Ross Video has announced that it is expanding and restructuring its commercial and technical teams in the South Asian Association for Regional Cooperation...
12/12/2025
LONDON Following the success of its UK launch in January 2025, Rise AV, the global not-for-profit initiative dedicated to supporting and advancing women in the ...
12/12/2025
SAN FRANCISCO Ad-supported streaming service Tubi next week will launch Matter Casting, a new casting standard that will enable seamless mobile-to-TV viewing di...
12/12/2025
LOS ANGELES The Hollywood Professional Association (HPA) today said futurist Robert Tercek, creative technologist Jessie Hughes from Leonardo.AI and Emmy-winnin...
12/12/2025
Friday 12 December 2025
Ted is back! Seth MacFarlane's live-action comedic ...
12/12/2025
In Las Vegas's T-Mobile Arena, fans of the Golden Knights are getting more than just hockey - they're getting a taste of the future. ADAM, a robot devel...
12/12/2025
Uachtar n na h ireann, Catherine Connolly visited RT Raidi na Gaeltachta's...
12/12/2025
Ireland AM host Eric Roberts has been revealed as the sixth contestant taking to...
12/12/2025
Scripps Research team pioneers an efficient way to stereoselectively add fluorine to drug-like molecules A new method uses a novel catalyst and inexpensive fluo...
11/12/2025
Thomson and the Center for News, Technology and Innovation (CNTI) convened a two-day workshop in Sarajevo bringing together more than 35 journalists, editors, p...
11/12/2025
ESPN's Aims for Spectacular With Heisman Trophy ShowEvent firsts include 1080p HDR production airing on both national broadcast and cableBy Dan Daley, Audio...
11/12/2025
SVG Students To Watch: Frankie Patton, University of ColoradoThe 2025 grad is hitting the ground running as a PA on national broadcastsBy Brandon Costa, Directo...
11/12/2025
SVG Summit 2025 Technology Exhibits Preview, Part 3By SVG Staff
Thursday, December 11, 2025 - 7:24 am
Print This Story | Subscribe
Story Highlights
The 2...
11/12/2025
SVG Sit-Down: What Makes Gen Z, X, and Y Fans Tick? Dave Gavant of WSC Sports Go...
11/12/2025
SVG Summit 2025 Preview: 5G, MXL, Spectrum Loss, and Outerspace on Tap for Tues...
11/12/2025
2025 Sports Broadcasting Hall of Fame: David Levy, Turner Titan and Master of Al...
11/12/2025
SVG Launches Follow the Money' Podcast: Go Inside the Sports Media Biz with...
11/12/2025
A Deep Dive Inside Game Creek Video's Bird and Magic Mobile Units, Home to A...
11/12/2025
How Sound Effects for Monsters Funday Football' Emulated the Sonic Soul of ...
11/12/2025
SVG New Sponsor Spotlight: CSP Mobile Productions' Len Chase on Upgrading Tr...
11/12/2025
Having the right song soundtrack your moves can make all the difference when gam...
11/12/2025
It's been a big year for Taylor Swift. Her highly anticipated album The Life...
11/12/2025
New satellites for the SDA Tranche 1 Tracking program in production at L3Harris&...
11/12/2025
The Meadowlands system, a compact and mobile version of the CCS, uses ground-based radio frequency units to disrupt satellite communications....
11/12/2025
The L3Harris demonstration united tactical communications devices, counter-UAS c...
11/12/2025
Throughout 2025, L3Harris delivered innovative solutions to U.S. and allied warfighters across every domain.
With an unrelenting commitment to excellence, our...
11/12/2025
A Majority of the World's Population (51%) Identify As Soccer Fans
The 2025 MLB postseason notched 58.2 billion viewing minutes, up +24% from the prior y...
11/12/2025
WALTHAM, Mass. Video-over-IP software provider Zixi said Roi Sasson has joined the company as vice president, engineering....