NBCSN Engages Racing Fan rough Social Media and #NASCARrowback

NBCSN presents #NASCARThowback, the ultimate NASCAR viewing party, Wednesday, June 29 at 8 p.m. ET. Through on-air social integrations fans can relive the 2001 July Daytona race with their favorite past and present NASCAR drivers, on-air personalities, and race teams. NBCSN encourages viewers to react live, tweeting their thoughts and showcasing their own at-home watch parties throughout the two-hour cut down race from Daytona International Speedway. The iconic race from fifteen years prior saw Dale Earnhardt Jr. capture his emotionally charged victory.

The first completely interactive on-air race, fans can tweet using #NASCARThrowback and potentially see their tweets, and those of their favorite drivers, appear on screen during the broadcast. The tweets will be pulled into NBCSN's broadcast center and featured alongside the race, giving viewers a glimpse into what drivers and other viewers were thinking during this unforgettable race.

NBC Sports' production team is just 10 days away from the 2016 debut of live NASCAR Sprint Cup and XFINITY racing, set to unfold over Independence Day weekend celebrations from Daytona International Speedway, and highlighted by the Coke Zero 400 on Saturday, July 2nd at 7 p.m. ET.

Ralph Sheheen and Ray Evernham provide commentary as NBCSN presents the Whelen Modified race from Thompson Speedway Motorsports Park tonight at 5 p.m. ET. Tomorrow Dave Burns and Frank Stoddard anchor NBCSN's presentation of the NASCAR K&N Pro Series East race from Stafford Motor Speedway Thursday at 5 p.m. ET.

Ahead of Sunday's road course showdown at Sonoma Raceway, defending pole-sitter A.J. Allmendinger joins NBCSports.com's lead motorsports writer Nate Ryan on this week's NASCAR on NBC podcast. Available on NASCAR Talk, iTunes, AudioBoom, Stitcher, and most podcast apps for smartphones, the NASCAR on NBC podcast discusses the latest NASCAR news each week with the major players in the sport.

In 2016, NBC Sports Group presents 20 Sprint Cup, 19 XFINITY and 37 touring series races in addition to coverage of NASCAR's Awards Ceremonies and the annual NASCAR Hall of Fame Induction Ceremony.

LINK:	http://www.sportsvideo.org/2016/06/28/nbcsn-engages-racing-fan-through...
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