
(01/03/2014) The closing ceremony of the 2014 Winter Olympics wrapped up the most expensive games yet with an exquisite cocktail of Russian music, ballet, art, design and literature - plus a witty and inspired sprinkling of self-deprecation. Much of the action took place amongst a dynamic forest of light, which was created and built by set and stage designer, TAIT Technologies, and programmed by creative UK collective, Immersive.
Throughout, the Forest of Light provided the stage architecture that gave scale and perspective for much of the action that unfolded on the huge Fisht Stadium floor. It also provided the perfect TV-picture framing vehicle for the stunning aerial and stadium TV pictures, broadcast worldwide on 23rd February 2014.
The impressive Olympics Closing Ceremony design was by Danielle Finzi Pasca. The Forest of Light comprised a custom LED product, designed and built by TAIT Technologies, which was flown from a complex flying system rigged above the field of play.
Our part in this spectacular event comprised programming and pixel mapping the 240 individual LED rods, each of which is 12m high and 25cm in diameter, explains Immersive project manager Mark Calvert. Known as the LED Forest, each rod boasts an impressive 360 degree-viewing angle, which enabled all 46,000 of the audience members and the global broadcast audience to see the same effect.
Hans Cromheecke of TAIT Technologies led the LED product development team; Immersive has a long history working with Hans and his team, having first collaborated on the Pan Arab Games in Doha followed by the award winning London Olympics Ceremonies.
Immersives role on the Winter Olympics Closing Ceremony embraced software programming, dynamic tracking, sampling of content over a range of 36 vertical meters, using the position of column data to interpolate models sets, managing the creative workflow and pre-visualisation, continues Immersives Ai Server architect, Dave Green. We also provided the Ai Media Server technicians, operators and project management, including Ai developer and site operator, Ciaran Abrams, and Ai technicians Martin Harvey and Joe Dunkley.
Calvert continues: Another project challenge Immersive faced was the Artnet Control from 3 different sources... Lighting Desk for Camera Balance, Lighting Desk for Operations and Motion Data also having access to 1836 models in the system in real time and pixel mapping based on interpolated UV data. One of the main advantages to the Ai Media Server is the Operation Flexibility, allowing the operator to timecode tracks, busk, or control from a remote source - this design flexibility proves why Ai has quickly become the Media Server platform for shows of this scale, and imagination.
Immersive also supplied TAIT Technologies with x2 Avolites Media S6 Servers for the installation mapping and playback of the effect. One system took care of the live show, while the second provided a seamless backup.
The installation was visualised using the Ai 3D stage interface, which enabled the show designers, content houses, programmers and technicians to work remotely on the project and still see the installation within the same 3D model of the stadium, continues Calvert. This helps in a number of ways with workflow and ongoing problem solving.
In fact for many of Immersives large-scale projects the 3D Visualiser has been a mission critical part of the design process. It enables ideas to evolve in a real-time 3D space and in a number of cases has helped visualise and deliver some world-first achievements. The visualiser makes realising a design a tactile, easy to navigate, real-time experience.
Immersives association with TAIT and its portfolio of groundbreaking projects (including the BMW/Mini Countryman UK Launch; Bon Jovis Because We Can USA Tour; the X-Factor Finals with Rhianna; and the 2012 London Olympics) has enabled the company to develop an offering that ensures it is globally recognised as the number one turn key firm for the delivery of ambitious technical projects.
At Immersive we strive to work at the forefront of project design alongside clients that not only have the vision to see the idea but also the technical know-how to deliver them, concludes Calvert. TAIT Technologies has consistently proven why they lead the market. I believe they chose to work with us because we share the same passion: To make creative dreams a reality and because we all thrive as part of a team committed to making all creative visions work.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
19/11/2025
NEW YORK Short-form vertical video has exploded across platforms like TikTok, Instagram and YouTube, but a new survey commissioned by Media.net, a provider of c...
19/11/2025
NEW YORK YES Network, the regional sports network home of the New York Yankees and Brooklyn Nets, and CAMB.AI have struck a partnership they said will leverage ...
19/11/2025
WASHINGTON The Federal Communications Commission has issued detailed guidance on filings that were disrupted by the government shutdown. While many of those fil...
19/11/2025
NEW YORK The popularity of NFL games is largely responsible for continued seasonal momentum in TV viewership into October (measured Sept. 29-Oct. 26), according...
19/11/2025
DirecTV has announced that its MyFree DirecTV streaming service has added seven new channels. Those include four sports services, NBA FAST, Red Bull TV, DAZN Ri...
19/11/2025
SURREY, U.K. Mark Roberts Motion Control (MRMC) has launched Flair Bridge, a compact device that transforms how operators control the company's motion-contr...
19/11/2025
WASHINGTON The Federal Communications Commission, which is continuing to rapidly ramp up its operations after the end of the federal government shutdown, has se...
19/11/2025
IRVING, Texas Nexstar Media Group and Tegna filed applications on Nov. 18 with the Federal Communications Commission (FCC) seeking its consent to transfer broad...
19/11/2025
Scripps Research scientists receive $1.1 million to advance AI modeling for HIV vaccine development New AI system helps scientists rapidly pinpoint the most pro...
18/11/2025
Independent media across Central America are operating under intensifying financial pressure, yet there is a clear appetite for models that can sustain both ind...
18/11/2025
NBA Debuts New Comms Infrastructure and Systems for RefereesTwo-phase rollout is intended to improve game flow, enhance officiating accuracyBy Dan Daley, Audio ...
18/11/2025
Platinum White Paper: How Aggreko Delivers Certainty For Broadcasters On The Wor...
18/11/2025
Kiswe Extends DTC Products With Kiswe Core Cloud-Based Tool for Distributing Con...
18/11/2025
Spanish Basketball Federation partners with ScorePlay to power digital transform...
18/11/2025
HBS selects BBright encoders and decoders to connect ST 2110 live production wor...
18/11/2025
Ashes to Ashes: Inside TNT Sports' hybrid and maverick' production plan...
18/11/2025
SVG All-Stars: Mimi Fotopoulos, Director, Talent and Production Operations, Tenn...
18/11/2025
SVG LIVE! Conference Explores the Tech Side of Sports and Entertainment ConvergenceLive sports and music productions increasingly share gear and infrastructureB...
18/11/2025
LPGA Ups Its Production Game in 2026 With 50% More Cameras, SSMO's & Drones,...
18/11/2025
ESPN's Dunk the Halls Real-Time Animated NBA Game Set to Return for Christma...
18/11/2025
By Jessica Herndon
When Chilean filmmakers Diego C spedes and Giancarlo Nasi ar...
18/11/2025
Earlier this year, we announced the BAPE x SPOTIFY x SYNA by Central Cee (aka Cench) capsule collection, a collaboration that blends sound, style, and street c...
18/11/2025
Our mission to make Spotify the ultimate home for all things audio continues. St...
18/11/2025
SGL Carbon and the renowned Link ping University inaugurated an advanced coating...
18/11/2025
CANBERRA, Australia, Nov. 18, 2025 - L3Harris Technologies (NYSE: LHX) has launched a new, next-generation software device called NETCASTER - the NETwork Contr...
18/11/2025
Pictured are L3Harris ISR President Jason Lambert and Waleid Al Mesmari, EDGE President-Space & Cyber Technologies, signing with Carlo Igniades, L3Harris Region...
18/11/2025
During October, streaming's share of TV viewing in Mexico settled at 23.7%, a marginal shift of -0.8 share points from the previous month.
Disclaimer: YUMI...
18/11/2025
Broadcast Builds On Lead Over Cable, Driven by Football and Drama Programming Ga...
18/11/2025
CINCINNATI E.W. Scripps has issued a statement responding to news that Sinclair has acquired about 8.2% of the outstanding class A (nonvoting) shares in the com...
18/11/2025
TYSONS, Va. Tegna has announced that its shareholders have voted overwhelmingly to approve the proposed $6.2 billion merger with Nexstar Media Group....
18/11/2025
NEW YORK Short-form vertical video has exploded across platforms like TikTok, Instagram, and YouTube, but a new survey commissioned by Media.net, a provider of ...
18/11/2025
SHENZHEN, China DJI today unveiled the Osmo Action 6, an all-in-one action camera featuring a variable aperture with a range from f/2.0 to f/4.0, the company...
18/11/2025
In the high-stakes world of film sound, there's no room for second chances. When an actor whispers a line with the weight of an entire scene, or lets loose ...
18/11/2025
Sonnet Technologies is having a sale on a selection of popular products, including a Thunderbolt 4 dock, an eGPU chassis, SATA and M.2 SSD PCIe cards, and mor...
18/11/2025
Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, today announced the launch of 4Fangs, a new Free Ad-Supported Streaming ...
18/11/2025
Women In Media (WiM) announces its honorees for the 2025 Holiday Toast. The annual celebration recognizes legendary creatives whose work uplifts and inspires th...
18/11/2025
Cinematographer Adam Newport-Berra ( Good Fortune , The Bear , Euphoria ) emerged from the 2025 Emmy season with a statuette celebrating his Outstanding Cinem...
18/11/2025
Atlanta-based gaffer and lighting programmer Quinton Thomas brings the same practical, problem-solving instinct of a board op to every set he walks onto. With a...
18/11/2025
Suitelife Systems, a division of NFB Consulting Group, headquartered in California, has announced the appointments of Charles Sotto as Director of Media Technol...
18/11/2025
Sound Director and Audio Product Manager Scott Kramer has built a career around shaping stories through audio, guiding projects across film, television and stre...
18/11/2025
iWedia, a global leader in software solutions for connected TV devices, announces its participation at the APAC TV Summit 2025, taking place November 18 20 in B...
18/11/2025
Mark Roberts Motion Control (MRMC) is proud to announce the launch of Flair Bridge, a groundbreaking solution that redefines how operators control MRMC's in...
18/11/2025
Over the summer, world famous musician and rapper Drake continued the rollout of his new album Iceman, by live streaming the second and third episodes of a seri...
18/11/2025
KEIZER, Ore. Municipal broadcaster Keizer City Television, K23 TV, has deployed four Telycam PTZ cameras to upgrade the visual quality of its live meeting cover...
18/11/2025
STAMFORD, Conn. NBC Sports and Peacock have announced that they are working for the second consecutive year with the National Football League, EA Sports and Gen...
18/11/2025
LONDON A new Ampere Analysis study finds that familiar franchises are successfully driving kids' TV consumption on Netflix and that the streamers big bet on...
18/11/2025
PORTSMOUTH, N.H. TV viewers continue to find it challenging to find relevant programs in the fragmented universe of streaming content, according to new findings...
18/11/2025
20 Bob Dylan Songs That Reflect a Legacy of A-Changin On the heels of Bob Dylan receiving a Berklee honorary doctorate, we take stock of one of the most singu...
18/11/2025
Timed with the Microsoft Ignite conference running this week, NVIDIA is expandin...