
(01/03/2014) The closing ceremony of the 2014 Winter Olympics wrapped up the most expensive games yet with an exquisite cocktail of Russian music, ballet, art, design and literature - plus a witty and inspired sprinkling of self-deprecation. Much of the action took place amongst a dynamic forest of light, which was created and built by set and stage designer, TAIT Technologies, and programmed by creative UK collective, Immersive.
Throughout, the Forest of Light provided the stage architecture that gave scale and perspective for much of the action that unfolded on the huge Fisht Stadium floor. It also provided the perfect TV-picture framing vehicle for the stunning aerial and stadium TV pictures, broadcast worldwide on 23rd February 2014.
The impressive Olympics Closing Ceremony design was by Danielle Finzi Pasca. The Forest of Light comprised a custom LED product, designed and built by TAIT Technologies, which was flown from a complex flying system rigged above the field of play.
Our part in this spectacular event comprised programming and pixel mapping the 240 individual LED rods, each of which is 12m high and 25cm in diameter, explains Immersive project manager Mark Calvert. Known as the LED Forest, each rod boasts an impressive 360 degree-viewing angle, which enabled all 46,000 of the audience members and the global broadcast audience to see the same effect.
Hans Cromheecke of TAIT Technologies led the LED product development team; Immersive has a long history working with Hans and his team, having first collaborated on the Pan Arab Games in Doha followed by the award winning London Olympics Ceremonies.
Immersives role on the Winter Olympics Closing Ceremony embraced software programming, dynamic tracking, sampling of content over a range of 36 vertical meters, using the position of column data to interpolate models sets, managing the creative workflow and pre-visualisation, continues Immersives Ai Server architect, Dave Green. We also provided the Ai Media Server technicians, operators and project management, including Ai developer and site operator, Ciaran Abrams, and Ai technicians Martin Harvey and Joe Dunkley.
Calvert continues: Another project challenge Immersive faced was the Artnet Control from 3 different sources... Lighting Desk for Camera Balance, Lighting Desk for Operations and Motion Data also having access to 1836 models in the system in real time and pixel mapping based on interpolated UV data. One of the main advantages to the Ai Media Server is the Operation Flexibility, allowing the operator to timecode tracks, busk, or control from a remote source - this design flexibility proves why Ai has quickly become the Media Server platform for shows of this scale, and imagination.
Immersive also supplied TAIT Technologies with x2 Avolites Media S6 Servers for the installation mapping and playback of the effect. One system took care of the live show, while the second provided a seamless backup.
The installation was visualised using the Ai 3D stage interface, which enabled the show designers, content houses, programmers and technicians to work remotely on the project and still see the installation within the same 3D model of the stadium, continues Calvert. This helps in a number of ways with workflow and ongoing problem solving.
In fact for many of Immersives large-scale projects the 3D Visualiser has been a mission critical part of the design process. It enables ideas to evolve in a real-time 3D space and in a number of cases has helped visualise and deliver some world-first achievements. The visualiser makes realising a design a tactile, easy to navigate, real-time experience.
Immersives association with TAIT and its portfolio of groundbreaking projects (including the BMW/Mini Countryman UK Launch; Bon Jovis Because We Can USA Tour; the X-Factor Finals with Rhianna; and the 2012 London Olympics) has enabled the company to develop an offering that ensures it is globally recognised as the number one turn key firm for the delivery of ambitious technical projects.
At Immersive we strive to work at the forefront of project design alongside clients that not only have the vision to see the idea but also the technical know-how to deliver them, concludes Calvert. TAIT Technologies has consistently proven why they lead the market. I believe they chose to work with us because we share the same passion: To make creative dreams a reality and because we all thrive as part of a team committed to making all creative visions work.
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
06/11/2025
Media organisations from across the globe are uniting to promote media and information literacy (MIL) to help ensure their future survival and win back the trus...
06/11/2025
SVG Sit-Down: Athlos NYC CEO Kayla Green on Building the Brand of the Young Trac...
06/11/2025
ESPN Exits ESPN BET Deal With PENN, Goes Into Business With DraftKingsDraftKings will integrate innovative fan experiences' across ESPN platforms and DTC s...
06/11/2025
SVG New Sponsor Spotlight: Voyage Audio's Colin Ritchie on How the Spatial M...
06/11/2025
Ben Whishaw at the premiere of Peter Hujar's Day (photo by Robin Marshall / Shutterstock for Sundance Film Festival)
By Bailey Pennick
The premise is si...
06/11/2025
At Spotify, we're always finding new ways to bring you closer to the music that moves you, turning sound into something personal. From the playlists that ma...
06/11/2025
O mundo est ouvindo a Am rica Latina. Os artistas da regi o est o constantement...
06/11/2025
The world is listening to Latin America. The region's artists are consistent...
06/11/2025
El mundo est escuchando a Latinoam rica. Los artistas de la regi n marcan const...
06/11/2025
After nine months of fiscal year 2025, SGL Carbon generated sales of 652.9 million, down 16.5% on the previous year (9M 2024: 781.9 million). This is attribut...
06/11/2025
Contact information:
Miriam Johnson, Website Lead, Fotoware Group
miriam.johnson@fotoware.com
Oslo, October 2025: As part of our brand unification, the Pic...
06/11/2025
Calrec's 36-fader Argo M in Steiger Media's newly equipped OB truck parked outside the venue will showcase a live remote workflow connected to the Calre...
06/11/2025
With nearly 50% of streamers willing to cancel a service based on difficulty fin...
06/11/2025
BRISTOL, Conn., and BOSTON ESPN and DraftKings today announced an agreement naming DraftKings the sports programmer's exclusive official sportsbook and odds...
06/11/2025
MELVILLE, N.Y. Canon USA has launched the CR-N400 and CR-N350, two new Pan-Tilt-Zoom (PTZ) cameras designed to deliver high image quality, versatile connectivit...
06/11/2025
NEW YORK Fox Sports said its coverage of the Los Angeles Dodgers' win over the Toronto Blue Jays in the decisive Game 7 of the 2025 World Series delivered 2...
06/11/2025
NEW YORK DoubleVerify and Roku, Inc. are reporting that they have seen a marked reduction in fraudulent ad requests imitating Roku device traffic across the s...
06/11/2025
CAMBRIDGE, England Faced with rising inflation and worries that the economy is weakening, consumers are prioritizing their spending on popular streaming service...
06/11/2025
STAMFORD, Conn. NBC Sports is mounting mics in unconventional places to bring the sounds of NASCAR into the living rooms of sports fans....
06/11/2025
BRANSON, Mo. Link Electronics has partnered with Aberdeen Broadcast Services to provide a real-time, dual-stream translation and captioning service....
06/11/2025
Venture will deploy and commercialize Level-4 autonomous driving technologies
P...
06/11/2025
Strategic execution and operational optimization lay foundation for sustainable growth
Space Services returns to growth following Thuraya-4 start of operations...
06/11/2025
06 Nov 2025
VEON Appoints Sebastian Rice as General Counsel Vitaly Shmakov promoted to the newly created Chief Investment Officer role
Dubai, November 6, 2025...
06/11/2025
Telos Alliance Partners to Showcase Professional Audio Processing and Next-Gen ...
06/11/2025
The prequel to the Sky Original mob crime saga is a six-part drama tracking the ...
06/11/2025
The six-part drama, set in a close-knit Welsh town fractured by an unspeakable c...
06/11/2025
Rohde & Schwarz at productronica 2025: Innovation and production - hand in hand As a trusted partner for electronics manufacturing, Rohde & Schwarz will prese...
06/11/2025
Back to All News
Mystery Thriller The Price of Confession' Starring Jeon D...
06/11/2025
The company will highlight its recent ecosystem expansions and strategic innovat...
06/11/2025
Red Seat Ventures Announces Partnership with Renowned Entrepreneur, Author and M...
06/11/2025
We're delighted to announce the appointment of Max Mehta and Mark Fannon as Junior Systems Engineers, further strengthening our growing Technology team.
Ma...
06/11/2025
RT Announces Alex Walden as General Manager of the
RTE Concert Orchestra
Alex Walden, renowned orchestra manager, most recently for the BBC Concert Orche...
06/11/2025
Actors Steve Coogan and anna Hardwicke will be on the Late Late Show this week ...
06/11/2025
In the third episode of The 2 Johnnies Late Night Lock In actor Danny O'Carr...
06/11/2025
NVIDIA founder and CEO Jensen Huang and chief scientist Bill Dally were honored ...
06/11/2025
A crisp chill's in the air - and so is the action. GeForce NOW is packing November with 23 games hitting the cloud, including the launch of the highly antic...
06/11/2025
Scripps Research team identifies sugar molecules that trigger placental formation Study reveals how sugar-protein interactions are critical for the placenta dur...
05/11/2025
College Hoops Preview 2025: ESPN Remote-Ops Team Preps for Massive Slate of Men&...
05/11/2025
University of Iowa Centralizes Video Production With Dual Control Rooms at Carve...
05/11/2025
On Monday night, Ed Sheeran and Spotify lit up The Royal Dublin Society in Dublin for a one-night-only performance. The occasion? The third installment of Billi...
05/11/2025
Cumbia has long been woven into daily life in Argentina, and its popularity on S...
05/11/2025
La cumbia forma parte del d a a d a de los argentinos desde siempre, y su popula...
05/11/2025
Earlier this year, our in-house publishing imprint, Spotify Audiobooks, put out ...
05/11/2025
SBS showcases next generation of pro cyclists in extended broadcast deal with Pr...
05/11/2025
Photo credit: CIVMEC...
05/11/2025
A Nielsen survey of 500 directors and millions of monday.com workflows reveals t...
05/11/2025
Prime Video's VoD offerings included for the first time in standardized AGF Measurement
Frankfurt, October 28, 2025. AGF Videoforschung, together with Ama...
05/11/2025
A 13-year-old company that serves as a master control/disaster recovery hub for PBS stations says it has seen little financial impact from cuts to public broadc...
05/11/2025
To no one's surprise, the NFL's most dominant franchise in recent years attracts the most TV viewers, according to new research by S&P Global Market Int...