
(01/03/2014) The closing ceremony of the 2014 Winter Olympics wrapped up the most expensive games yet with an exquisite cocktail of Russian music, ballet, art, design and literature - plus a witty and inspired sprinkling of self-deprecation. Much of the action took place amongst a dynamic forest of light, which was created and built by set and stage designer, TAIT Technologies, and programmed by creative UK collective, Immersive.
Throughout, the Forest of Light provided the stage architecture that gave scale and perspective for much of the action that unfolded on the huge Fisht Stadium floor. It also provided the perfect TV-picture framing vehicle for the stunning aerial and stadium TV pictures, broadcast worldwide on 23rd February 2014.
The impressive Olympics Closing Ceremony design was by Danielle Finzi Pasca. The Forest of Light comprised a custom LED product, designed and built by TAIT Technologies, which was flown from a complex flying system rigged above the field of play.
Our part in this spectacular event comprised programming and pixel mapping the 240 individual LED rods, each of which is 12m high and 25cm in diameter, explains Immersive project manager Mark Calvert. Known as the LED Forest, each rod boasts an impressive 360 degree-viewing angle, which enabled all 46,000 of the audience members and the global broadcast audience to see the same effect.
Hans Cromheecke of TAIT Technologies led the LED product development team; Immersive has a long history working with Hans and his team, having first collaborated on the Pan Arab Games in Doha followed by the award winning London Olympics Ceremonies.
Immersives role on the Winter Olympics Closing Ceremony embraced software programming, dynamic tracking, sampling of content over a range of 36 vertical meters, using the position of column data to interpolate models sets, managing the creative workflow and pre-visualisation, continues Immersives Ai Server architect, Dave Green. We also provided the Ai Media Server technicians, operators and project management, including Ai developer and site operator, Ciaran Abrams, and Ai technicians Martin Harvey and Joe Dunkley.
Calvert continues: Another project challenge Immersive faced was the Artnet Control from 3 different sources... Lighting Desk for Camera Balance, Lighting Desk for Operations and Motion Data also having access to 1836 models in the system in real time and pixel mapping based on interpolated UV data. One of the main advantages to the Ai Media Server is the Operation Flexibility, allowing the operator to timecode tracks, busk, or control from a remote source - this design flexibility proves why Ai has quickly become the Media Server platform for shows of this scale, and imagination.
Immersive also supplied TAIT Technologies with x2 Avolites Media S6 Servers for the installation mapping and playback of the effect. One system took care of the live show, while the second provided a seamless backup.
The installation was visualised using the Ai 3D stage interface, which enabled the show designers, content houses, programmers and technicians to work remotely on the project and still see the installation within the same 3D model of the stadium, continues Calvert. This helps in a number of ways with workflow and ongoing problem solving.
In fact for many of Immersives large-scale projects the 3D Visualiser has been a mission critical part of the design process. It enables ideas to evolve in a real-time 3D space and in a number of cases has helped visualise and deliver some world-first achievements. The visualiser makes realising a design a tactile, easy to navigate, real-time experience.
Immersives association with TAIT and its portfolio of groundbreaking projects (including the BMW/Mini Countryman UK Launch; Bon Jovis Because We Can USA Tour; the X-Factor Finals with Rhianna; and the 2012 London Olympics) has enabled the company to develop an offering that ensures it is globally recognised as the number one turn key firm for the delivery of ambitious technical projects.
At Immersive we strive to work at the forefront of project design alongside clients that not only have the vision to see the idea but also the technical know-how to deliver them, concludes Calvert. TAIT Technologies has consistently proven why they lead the market. I believe they chose to work with us because we share the same passion: To make creative dreams a reality and because we all thrive as part of a team committed to making all creative visions work.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
08/04/2026
The deadline to enter the 18th Annual SVG College Sports Media Awards in association with NACDA is rapidly approaching! Submit your entries to this year's c...
08/04/2026
The Pittsburgh product helps lead more than 100 annual ESPN broadcasts as part o...
08/04/2026
Dynamic ad insertion, AI-based technologies, programmatic advertising are some o...
08/04/2026
Seven Fellows Selected for Second Year of Residency in Honor of Social Justice L...
08/04/2026
On March 7, Bad Bunny made history with his first-ever performance in Asia, taki...
08/04/2026
El 7 de marzo, Bad Bunny hizo historia con su primera presentaci n en Asia, subi...
08/04/2026
New channel strip plug-in revealed
The latest plug-in to be added to the Fuse Audio Labs line-up emulates a selection of vintage hardware units, combining c...
08/04/2026
Guitar & bass multi-effects software overhauled
Blue Cat Audio's flagship guitar and bass multi-effects software has recently received a significant upd...
08/04/2026
PanNoir mixer integration, Dolby Atmos Renderer & more
Merging Technologies have just launched Pyramix 16, the latest major update to their renowned DAW sof...
08/04/2026
Applicable Products Part number Description
QUARTZ-22-LTE (EU) Dual Port Dual SIM LTE Router (EU)
QUARTZ-COMPACT-11-LTE (EU) Single Port Compact LTE ...
08/04/2026
The September 19, 2025 YEP Newsletter highlights a group visit to the Academy Museum of Motion Pictures, where participants explored exhibits showcasing the art...
08/04/2026
The L3Harris HBTSS satellite is proven on orbit, successfully demonstrating trac...
08/04/2026
Image Credit: NASA. Artist rendering of a space communications satellite in orbit, representative of the resilient, multiband infrastructure supporting mission ...
08/04/2026
Latest evaluation validates image quality, Inertial Navigation System performance and long-range tracking in operational flight conditions....
08/04/2026
New Gracenote study finds behavioral change well underway, but trust in AI-gener...
08/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/04/2026
Integration eliminates ingest bottlenecks by ensuring content is immediately usable across cloud and hybrid editorial workflows. See it at NAB 2026.
Nevada Cit...
08/04/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the commercial availability of Dalia, its media-aware, agentic AI...
08/04/2026
Leading video software provider Synamedia today announced Senza Ignite, a cloud-based platform that transforms existing connected devices through a single firmw...
08/04/2026
Modernised architecture increases operational control and agility, while reducing cost and simplifying nationwide media transport across affiliates and news bur...
08/04/2026
Company to Feature DMX Dual Relay, High-Density 48-Channel Relay Panels, and New Private Label Power Program
LynTec, a leading manufacturer of innovative ele...
08/04/2026
Broadcasting Center Europe (BCE), a European media technology and services partner, today announces a technology partnership with BCNEXXT, a Netherlands-based c...
08/04/2026
Encompass Digital Media today announced the expansion of its Master Control Room (MCR) facility in Riga, Latvia, establishing it as one of the most advanced and...
08/04/2026
Leading video solutions provider Synamedia is back at The 2026 NAB Show with innovations that connect tomorrows audiences today. On display will be a range of t...
08/04/2026
COW Jobs: Director Needed for WWII Indie Docudrama
Brie Clayton April 8, 2026
0 Comments
Director Needed for WWII Indie Docudrama
March 17, 2026COW ...
08/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/04/2026
Marshall Electronics introduces its latest POV camera with the new CV376 Compact NDI |HX3 HDMI POV Camera at NAB 2026 (Booth C8339). Designed for versatile 4K c...
08/04/2026
Zixi, a leader in live video delivery and workflow orchestration, enables interoperable live video workflows across multi-vendor environments, helping broadcast...
08/04/2026
All episodes available on Thursday 30 April on Sky Atlantic and NOWWednesday 8 A...
08/04/2026
Back to All News
Agent from Above' Celebrates Divine Ascent to Global Rank...
08/04/2026
Back to All News
Official Poster Revealed for My Two Cents, the New Animated Se...
08/04/2026
ICG is gearing up for a busy day on 14th May in Manchester.
First up, we'll be joining the Northern Marketing Festival as one of the event's marketing ...
08/04/2026
The Teatro Col n in Buenos Aires is not a venue that tolerates compromise. Built in 1908 and routinely ranked among the worlds finest concert halls, it has an a...
08/04/2026
Young Forever: The Death of Ageing? airs Monday 13 April and 20 April on RT One and RT Player
Around the world, the race to beat ageing is on. From cutting ...
08/04/2026
Scripps Research scientists uncover new mechanism cancer cells use to survive DNA damage Discovery reshapes understanding of how tumor cells repair broken DNA, ...
07/04/2026
Ikegami USA will launch a refinement to the UHK-X700 and UHK-X750 3-CMOS -in. UHD cameras in the UNICAM XE series plus two new 7-in. viewfinders at NAB 2026 in...
07/04/2026
The NAB Leadership Foundation and NAB PILOT will host a career mixer for technology students at NAB Show 2026 on April 18, 5-6:30 p.m., North Hall, Room N225/22...
07/04/2026
Audinate Group Limited and Futuresource Consulting have published results from a...
07/04/2026
Eluvio has announced the commercial availability of its Content Fabric Bucharest...