
(01/03/2014) The closing ceremony of the 2014 Winter Olympics wrapped up the most expensive games yet with an exquisite cocktail of Russian music, ballet, art, design and literature - plus a witty and inspired sprinkling of self-deprecation. Much of the action took place amongst a dynamic forest of light, which was created and built by set and stage designer, TAIT Technologies, and programmed by creative UK collective, Immersive.
Throughout, the Forest of Light provided the stage architecture that gave scale and perspective for much of the action that unfolded on the huge Fisht Stadium floor. It also provided the perfect TV-picture framing vehicle for the stunning aerial and stadium TV pictures, broadcast worldwide on 23rd February 2014.
The impressive Olympics Closing Ceremony design was by Danielle Finzi Pasca. The Forest of Light comprised a custom LED product, designed and built by TAIT Technologies, which was flown from a complex flying system rigged above the field of play.
Our part in this spectacular event comprised programming and pixel mapping the 240 individual LED rods, each of which is 12m high and 25cm in diameter, explains Immersive project manager Mark Calvert. Known as the LED Forest, each rod boasts an impressive 360 degree-viewing angle, which enabled all 46,000 of the audience members and the global broadcast audience to see the same effect.
Hans Cromheecke of TAIT Technologies led the LED product development team; Immersive has a long history working with Hans and his team, having first collaborated on the Pan Arab Games in Doha followed by the award winning London Olympics Ceremonies.
Immersives role on the Winter Olympics Closing Ceremony embraced software programming, dynamic tracking, sampling of content over a range of 36 vertical meters, using the position of column data to interpolate models sets, managing the creative workflow and pre-visualisation, continues Immersives Ai Server architect, Dave Green. We also provided the Ai Media Server technicians, operators and project management, including Ai developer and site operator, Ciaran Abrams, and Ai technicians Martin Harvey and Joe Dunkley.
Calvert continues: Another project challenge Immersive faced was the Artnet Control from 3 different sources... Lighting Desk for Camera Balance, Lighting Desk for Operations and Motion Data also having access to 1836 models in the system in real time and pixel mapping based on interpolated UV data. One of the main advantages to the Ai Media Server is the Operation Flexibility, allowing the operator to timecode tracks, busk, or control from a remote source - this design flexibility proves why Ai has quickly become the Media Server platform for shows of this scale, and imagination.
Immersive also supplied TAIT Technologies with x2 Avolites Media S6 Servers for the installation mapping and playback of the effect. One system took care of the live show, while the second provided a seamless backup.
The installation was visualised using the Ai 3D stage interface, which enabled the show designers, content houses, programmers and technicians to work remotely on the project and still see the installation within the same 3D model of the stadium, continues Calvert. This helps in a number of ways with workflow and ongoing problem solving.
In fact for many of Immersives large-scale projects the 3D Visualiser has been a mission critical part of the design process. It enables ideas to evolve in a real-time 3D space and in a number of cases has helped visualise and deliver some world-first achievements. The visualiser makes realising a design a tactile, easy to navigate, real-time experience.
Immersives association with TAIT and its portfolio of groundbreaking projects (including the BMW/Mini Countryman UK Launch; Bon Jovis Because We Can USA Tour; the X-Factor Finals with Rhianna; and the 2012 London Olympics) has enabled the company to develop an offering that ensures it is globally recognised as the number one turn key firm for the delivery of ambitious technical projects.
At Immersive we strive to work at the forefront of project design alongside clients that not only have the vision to see the idea but also the technical know-how to deliver them, concludes Calvert. TAIT Technologies has consistently proven why they lead the market. I believe they chose to work with us because we share the same passion: To make creative dreams a reality and because we all thrive as part of a team committed to making all creative visions work.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
17/04/2026
The World Fencing League (WFL) has announced DAZN as its primary global streamin...
17/04/2026
ARRI Releases ALEXA 35 SUP 6.0 and LPS-1 SUP 1.3 Software Updates
ARRI has announced software updates for its ALEXA 35 Live camera and Live Production System L...
17/04/2026
Sennheiser has announced Spectera Studio, an offline system planner for its Spec...
17/04/2026
Deltatre and the German Football Association (DFB) have announced DFB.TV+, a DFB-owned direct-to-consumer streaming service developed and operated by Deltatre. ...
17/04/2026
Global sports marketing agency IMG has announced new senior leadership roles, designed to strengthen how it supports rightsholders and partners in the midst of ...
17/04/2026
NAGRAVISION and Harmonic have announced a watermarking-as-a-service solution for...
17/04/2026
NETGEAR and EVS Broadcast Equipment have announced a global technology partnersh...
17/04/2026
America's broadcasters are launching the NEXTGEN TV Converter Box Program, a new initiative designed to provide millions of American viewers with a low-cost...
17/04/2026
Quantum Corp. will exhibit at NAB Show 2026 (Booth N1726), presenting what it ca...
17/04/2026
Leadership and Staff Announce '20/20 Vision' Playbook...
17/04/2026
TNT Sports has announced a multi-year agreement for U.S. media rights to the FIA World Endurance Championship (WEC). Three events will air on truTV - the 24 Hou...
17/04/2026
Scripps Sports has announced a multi-year broadcast partnership with PBR (Profes...
17/04/2026
Adder Technology, a specialist in connectivity solutions and high performance IP KVM, today announced the latest release of AIM, its IP KVM matrix management so...
17/04/2026
Victory , a free sports streaming platform from A Parent Media Co. Inc. (APMC), has announced a multi-year content distribution partnership with the Dallas Cowb...
17/04/2026
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up dur...
17/04/2026
Quickplay has announced the full-scale deployment of Gray Media's streaming ...
17/04/2026
Clear-Com has introduced the FreeSpeak Cell cellular-based wireless intercom system that uses LTE and 5G infrastructure to support large-scale production commun...
17/04/2026
The 2026 NAB Show kicks off Saturday, April 18, with the show floor and exhibits opening April 19-22 at the Las Vegas Convention Center. The show features more ...
17/04/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
17/04/2026
Versatile ribbon mic kit revealed
The latest arrival to the AEA line-up brings together three contrasting models from their Nuvo range, delivering a versati...
17/04/2026
Revealed following sold-out MPG Awards ceremony
Following another sold-out MPG Awards ceremony at The Troxy in London, the MPG have released a full list of ...
17/04/2026
L3Harris towed array systems provide U.S. Navy submarines with extended acoustic...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Cobalt Digital and SineSix Media Partner to Transform Accessibility Compliance into a More Engaging Viewer Experience at NAB Show 2026
Collaboration integrates...
17/04/2026
Strengthening Appear's North America team with a new Vice President of Business Development
Appear ASA (Appear, OSE: APR), a global leader in live producti...
17/04/2026
New framework helps broadcasters, streaming platforms, and sports organizations apply AI to live video for monetization, metadata, highlights, and downstream wo...
17/04/2026
New whitepaper gives broadcasters and OTT operators independent, codec-by-codec evidence that the VisualOn Optimizer transforms viewer quality of experience.
V...
17/04/2026
Blackmagic Design Announces New Blackmagic URSA Cine Immersive 100G
Brie Clayton April 17, 2026
0 Comments
World's first immersive cinema camera f...
17/04/2026
NAB 2026: Vubiquity and Eluvio Showcase Streaming Solution that Significantly Re...
17/04/2026
What Makes a Good Marathon Running Playlist? We asked Xander Dawson, an eighth-semester saxophone major at Boston Conservatory running the Boston Marathon thi...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
At NAB Show 2026, PTZOptics (Booth N1902) will showcase a live sports streaming demo created in collaboration with Moondream, offering a new look at how Visual ...
17/04/2026
The Eindhoven University of Technology is a research university in the Netherlands spanning 25 buildings, specialising in engineering, science and technology. D...
17/04/2026
Documentary Editor - US, Remote
Brie Clayton April 17, 2026
0 Comments
Documentary Editor
April 13, 2026Freelance Video Cameraman - Los......
17/04/2026
Blackmagic Design Announces New Blackmagic URSA Cine 12K LF 100G
Brie Clayton April 17, 2026
0 Comments
Revolutionary digital film camera brings cinem...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Dubformer, the AI-powered dubbing platform, and Adapt, a global leader in AI-driven localization and dubbing solutions, have enabled Goalcast, the inspirational...