-- --
Facebook
Twitter
Google
Pinterest
At NAB 2018, Sony is focused on new workflows for new types of customers. The company is showcasing technologies and products for HD, 4K, 8K, High Dynamic Range and IP, enabling more creative options and greater flexibility for professionals.
Taking center-stage on the stand is Sony's ultimate big-screen bezel-less Crystal LED display system, delivering huge 8K x 4K visual images with stunning picture quality. Ultra-real contents including unprecedented 8K 120fps video shot by 8K system camera UHC-8300 with 1.25-inch three 8K sensors are replayed to impress visitors. Sony's exhibit will also feature new models and updates to solutions and services proposing the right mix for professionals' needs to achieve their long-term success.
-- --
A combination of changing consumer viewing habits, unexampled industry consolidation and new business models has created a sea change in the media industry, according to Katsunori Yamanouchi, president of Sony's Professional Solutions Americas group.
Media customers need to deliver content anytime to any platform, in a range of different formats, and in high quality, Yamanouchi said. Often they need to do all this with fewer resources. Sony is continually adapting to meet our customers' changing needs, helping them develop practical workflows to help them meet their technical and financial goals.
Yamanouchi added that increasing acceptance of cloud technology has seen more companies move content and their operations into the cloud. Additionally, media companies need to maximise and monetise the global distribution of their content, while also balancing capital and operating expenses.
Sony's Media Solutions Division
Sony's Media Solutions Division formed in December last year is harnessing the power of cloud collaboration and automation to develop and bring to market customised technologies for content owners/creators, distributors and platforms. The group combines many of Sony's technology resources designed to drive efficiencies at every stage of the media production lifecycle from content acquisition to distribution to archive. Sony is continually expanding its professional solutions offerings, enhancing and developing options for real-time and non-real-time production such as XDCAM air, Media Backbone Hive, Media Backbone NavigatorX, Memnon digitisation and the Ci cloud platform. Ven.ue strengthens OTT and cloud-based content distribution and management capabilities. Sony acquired Crispin Corporation in April in 2017, adding master control automation and asset management.
Sony's NAB 2018 New Products
At NAB 2018, Sony is highlighting its comprehensive and growing line of cameras and camcorders, with 4K and support for High Dynamic Range (HDR) available at every level.
Cameras and camcorders
Sony is expanding its XDCAM line of professional camcorders with its new flagship handheld PXW-Z280 and a 4K compact camcorder PXW-Z190.
PXW-Z280 equips the world's first 4K three 1/2-type Exmor R CMOS image sensors, delivering high sensitivity of F12 (59.94p), long zoom ratio and deep depth of field, ideal for news gathering. In addition, 4K 4:2:2 10-bit adds vivid imagery and delicate colour gradation. The PXW-Z280 also supports 4K 50p/60p recording capability and 12G-SDI output, good for live event production. The enhanced network enables direct-to-air workflow featuring Sony's Quality of Service (QoS) for live distribution of high-quality broadcast content using a Dual Link connection multiplexing two cellular networks. Versatile formats and interfaces also support the workflow. A 17x zoom lens and three independent control rings with end-stop allow manual control of focus, zoom, and iris for quick and precise adjustment.
PXW-Z190 carries newly developed three 1/3-type Exmor R CMOS image sensors capture RGB light independently and deliver 4K 50p/60p imagery with high resolution and a wide range of gradation. 4:2:2 10-bit ensures vivid and rich colour content in HD. The new model incorporates a 25x optical zoom lens to cover a wide focal range for multiple shooing requirements, with three independent lens rings to support intuitive operation.
Both models have Advanced Face Detection Autofocus (AF) including Face Priority AF and newly added Face Only AF, and Sony's Electronic Variable ND filter ensures greater exposure control by smoothly varying the density of the ND filter during shooting while maintaining resolution and depth of field.
Sony is expanding its Large Format Sensor category with the new XDCAM handheld camcorder FS5 II. Complete with 4K HDR and 120fps performance and RAW capabilities, the new Super 35 mm camcorder combines outstanding image quality with an ergonomic modular frame. In addition to S-Log 2/3, the FS5 II supports Sony's Instant HDR Workflow to produce HDR content for quick post-production without the need of grading. The FS5 II features an all-new look with a refined picture tone to capture natural highlights, subtle, alluring and well rendered facial tones and a softer tonal look emphasising portrayal of a person.
IP Live Production Solution
Sony's IP Live production solution offers an alternative to the separate infrastructures of SDI for live production and IP for file-based production; creating a single, unified IP network. It lowers equipment costs and lays out a logical upgrade path to 4K, HFR, 8K and beyond. Broadcasters worldwide are embracing IP. Sony is a pioneer in this area with its Networked Media Interface. Sony is also investing in the future of IP Live interoperability with industry standards such as SMPTE ST 2110.
Sony is building SMPTE ST 2110 into its legacy and new products, making it among the first manufacturers to bring its entire portfolio of IP products into ST 2110 compliance.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
13/05/2026
Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Bu...
13/05/2026
Boston Conservatory at Berklee Honors Beth Morrison and Moses Pendleton at Comme...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Creative software developer Foundry today announced the latest developments on Nuke Stage. A purpose-built application for end-to-end virtual production and in-...
13/05/2026
A definitive portrait of one of Ireland's most influential musicians
New TV documentary airs Monday 18 May on RT One and RT Player at 9.35pm
Watch the...
13/05/2026
Agentic AI is changing the way users get work done. Following the success of OpenClaw, the community is embracing new open source agentic frameworks. The latest...
13/05/2026
Reinforcement-learning agents - AI systems that learn by trial and error - can c...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
12/05/2026
CVP, one of Europe's leading suppliers of professional video and broadcast solutions, has appointed Randy Koeman as Sales Manager, Netherlands, marking anot...
12/05/2026
Taiwan Television has expanded its HD content ingest workflow capabilities by investing in the PlayBox Neo Suite - a leading multi-channel multi-server UHD/HD/S...
12/05/2026
Jigsaw24 is strengthening its media team with the appointment of Tom Laker as Client Director and Ashish Chauhan as Project Manager. These strategic hires bring...
12/05/2026
Broadcast playout leader showcases hybrid IP infrastructure and workflow automation with Videoland deployment as regional benchmark...
-- -- 
