How Content Aggregation is Supporting Digital Transformation

As Telcos around the world go through different phases of evolution, there are some common challenges. One of these challenges is about unlocking capital to support the cost of digitalization for new strategic initiatives - and ultimately provide more service and product differentiations. The other main challenge is how to drive greater value through which to safeguard competitiveness, achieve sustainable and durable growth. In this blog, I'd like to explore both these themes and share some examples on how NAGRA is supporting our customers as they crystalize their content aggregation strategy, adapt their services, and diversify their offerings.

We have talked in the past about how consumer behavior has orchestrated a change in approach for content aggregation, how it helped reshape traditional business models and ultimately how it brought benefits in almost all areas by driving the industry forward with data-driven, behavior-focused solutions designed to deliver a new level of stickiness with consumers. But how can these solutions be realized?

Responding to our first challenge, having a unified solution that can aggregate content and bundle offers is key to simplifying content operations. It can also optimize cost and ultimately unlock new capital. This enables operators to automate content access, discovery, and curation across multiple devices. In his recent blog, my colleague Tim Pearson discussed the topic of content aggregation How to Win the Content Aggregation Battle . He shared the result of a discussion with a panel of industry representatives. Interestingly, their feedback supports the view that content discovery and the value of subscriber behavior data are the most important value-generators a content aggregator can add to a consumer proposition.

Operators have been adopting new technologies through which to execute new strategies for some time. New headaches are caused when legacy infrastructures start to become incompatible with newer systems and technologies. This contributes to our second challenge; how to achieve sustainable yet durable growth. Often this means operators launch parallel services to reach new audiences on new platforms, but this can have an opposite effect of the original goal and create more complexity rather than less. On the other hand, product and service differentiation benefits seem easier to yield when adopting a content and service aggregation strategy, because meeting consumers' demand with personalization & targeted services increases consumer enthusiasm and entices them to spend more time within the operator's ecosystem.

One of the major keys to generating sustainable growth is with a solution that can quickly and seamlessly adapt to an operator's existing service and architecture. By providing a common back office supporting multiple services and being able to bridge different technologies from an end-to-end perspective ensures technology and cost are harmonized.

At NAGRA we are proud to offer a powerful solution to tackle those complex challenges. A complete streaming platform designed to accelerate innovation and enable video service operators to promote, curate, and monetize content. Everything needed to focus on maximizing content value, understand customer behavior and drive loyalty while optimizing the cost to serve. Available via a flexible and modular approach, the NAGRA OpenTV Video Platform is a solution that unifies your existing technology and provides a single consumer focused solution through which to serve today's complex and dynamic marketplace.

NAGRA is currently helping Telcos and Pay-TV operators all over the world with their digital transformation plans. Claro Colombia and StarHub in Singapore are just two examples of how NAGRA aggregated solutions are redefining the subscriber/ operator relationship. If you would like to continue the discussion or experience the range of NAGRA video streaming and data-decisioning platforms on offer, we'd love to chat! Our specialists can discuss the solutions available that can help extend your service reach, attract new subscribers and through advanced subscriber behavior analysis, attack churn. We look forward to speaking with you!

LINK:	https://dtv.nagra.com/how-content-aggregation-supporting-digital-trans...
	See more stories from nagra

Most recent headlines